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    Two Birds With One Stone; &Nbsp; Interpretation Of The High Salary Of UNIQLO

    2012/1/11 15:25:00 71

    Two Birds In One Stone And Behind The High Salary In UNIQLO

     

     

    Uniqlo

    Ambition


    Faced with a high salary, last year's success in graduating from university almost didn't think much.

    Success is an editor of a media company in Beijing, and the company that has impressed him is the famous UNIQLO of the clothing industry.


    Lai Feifei, a graduate student in international Chinese education at Northwestern University, still feels a little sorry, because she failed in the second round interview of UNIQLO.


    On October 13th, in the recruitment Hall of the B1 Hall of the North Campus of Northwestern University, UNIQLO held a preach session.

    Lai Feifei, who accompanied her classmates, did not have much interest in selling clothes, but the next thing was unexpected.


    Speaking at the briefing, Lai Feifei learned that UNIQLO was a Japanese enterprise,

    profit

    7 billion yuan.

    China is the second country to open shop after UNIQLO overseas.

    UNIQLO plans to open 200-300 new stores every year in 3 years, including 100 in China.

    By 2020, UNIQLO will become the world's first garment enterprise by achieving the target of 5 trillion yen in group sales. By then, the total number of branches in China will be as high as 1000.


    And overseas

    expand

    In the future, 1500 new recruits will be recruited every year, of which 1200 will be recruited overseas.


    Since September 20th, UNIQLO has held campus publicity sessions in 55 universities across the country, recruiting 350 store managers.

    reserve

    Cadres.

    This recruitment focuses on managerial talent, so it is not limited to professional qualifications. As long as it is a bachelor's degree or above, it is eligible to apply.


    After entering the office, there are two qualification examinations for stores in January and July. After becoming a store manager, they will have the chance to become managers of district managers and flagship stores and enter the company headquarters. After that, they will also gain broader development opportunities and global job opportunities.


    For Lai Feifei, these constitute a certain degree of attractiveness.

    But more importantly, the position has been paid to 5400-6000, even though it includes pportation and rental subsidies.

    In addition, according to the company's earnings and personal performance, she will also enjoy a profit sharing plan.

    In terms of welfare, social insurance is paid according to national policies.

    Accumulation fund

    And provide commercial medical insurance, enjoy a full year's paid vacation for 10 days (increase year by year), purchase UNIQLO goods and enjoy a discount.


    In Lai Feifei's impression, the wages of domestic enterprises in the same position are around 3000 yuan.

    It's hard for her to imagine that a "dress for sale" salary would be so high.

    There was nothing to be hesitant about, and faced with graduation, she decided to give it a try.


    In fact, what she could not know in the presentation was that UNIQLO was also recruiting graduates from Japan.

    Although the requirements for job abilities are exactly the same, only tests and interviews are conducted in English, but only in the five graduates of Peking University, Tsinghua University, Fudan University, Shanghai Jiaotong University and Zhejiang University.


    UNIQLO deceive people?


    Lai Feifei's experience is just right for success.


    When I was told that UNIQLO paid a high salary, I immediately sent an electronic resume on the Internet.

    Then he brought his resume to the UNIQLO store in Longde Plaza, Beijing.

    However, when he came out of the shop, he made the opposite decision.


    According to his introduction, UNIQLO has to go through the net Shen assessment - the first interview - the two interview - the final interview - OFFER - training and store operation practice - formal entry 8 links, and in each interview session, a large number of people have been brushed down.

    Finally, it is not the end, but the beginning.

    {page_break}


    "Interview my personnel assistant told me that although the daily working hours are 8 hours, you must come in one or two hours ahead of time to come to stock and clean up. This part of the time is not within working hours.

    Overtime work should also be done after class, so the actual working time is about 12 hours a day.

    In addition, the vacation time should be arranged according to the operation of the store. For example, on Tuesday afternoon, the shop is not busy, giving you half a day's leave, then Wednesday afternoon for another half day, which is a one day holiday. "

    Success told reporters this.


    But he also told reporters that for the fast moving consumer goods industry, such work intensity is actually psychologically prepared.

    What he can not tolerate is wage discounts and endorsements.


    "My interviewer said that although the salary is 5400-6000, the premise is that you must meet the requirements of the company.

    There are strict requirements for every job in the store.

    For example, if a certain number of clothes are neatly folded in a minute, if you can't meet the requirements, you should deduct the money; besides, you must keep the shop clean at all times. There will often be a supervisor sent by the company to disguise as a customer to check in the store and wipe the dust on the shelf with the white paper, then deduct the money.

    Some "senior" tell me that the average reserve cadres can get a monthly salary of around 3500-4500.


    But what puzzles us most is that the company requires everyone to remember the contents of the employee handbook.

    He used his fingers to make a sketch for the reporter, about two centimeters thick.

    He will look at you in such a thick book.

    If you want to be qualified, you can only recite it in full. "


    Under such conditions, many people choose to leave.

    Successfully told reporters that the store's "predecessors" told him that last year came in more than 20 reserve cadres, there are only two left, and one of them has already found a good job, only waiting for the contract period to leave.


    But success did not complain.

    In his view, this is caused by different cultures.

    "You can't say that UNIQLO deceive people.

    Strict and standardized management standards and strict implementation are important for any enterprise.

    The Japanese are strict and conscientious.

    Maybe this standard is normal for the Japanese, but for me, I feel very uncomfortable.

    I can't stand it. "


    Kill two birds with one stone


    It is understood that UNIQLO has held campus recruitment sessions for many years, and the number is increasing year by year.

    For example, in 2009, 180 of the reserve managers of UNIQLO recruitment managers rose to 300 last year, compared with 350 this year.

    Behind this is the huge demand for management talents caused by its rapid expansion.


    Such demand also exists in Chinese clothing enterprises.

    In fact, for a long time, China's garment industry only stays at the basic stage. There are many practitioners in the apparel industry, but there are few middle and high-end managers who can meet the current and future development requirements.

    Although local clothing companies also extended their tentacles to college students this time, college students are not too cold.


    "I graduated from a university in Quanzhou last year, when many sports brand enterprises recruited cadres, and the wages were only more than 2000."

    The success told reporters, "in contrast, UNIQLO's wages to 6000, so that people changed the" selling clothes "view, it is very attractive.


    But some people also question that UNIQLO recruits famous school students as a gimmick. "If you hire a shop assistant or shop manager, a technical secondary school or a high school education, you can be competent. Why do you recruit famous graduates?"


    In fact, from September 20th to November 10th, UNIQLO's propaganda troupe went to 55 famous universities in the north and south of China, especially in the five schools, such as Peking University and Tsinghua University, which attracted the attention of many media.

    In just over a month, UNIQLO raised a trend in the college crowd. The Internet tools used by everyone, such as BBS, micro-blog and other university students, were full of information about UNIQLO campus recruitment. During this period, the popularity and reputation of UNIQLO were also improved.


    Despite all kinds of doubts, it is certain that UNIQLO has gained both talent and reputation.

    For domestic garment enterprises, the accelerated increase in the cost of talent introduction is inevitable.

    Are domestic garment enterprises ready?


     
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