Dozens Of Brands Have Only Three Chinese Names &Nbsp; Domestic Brands Can Not Afford To Hurt Them.

In December 22nd, many brands in the men's wear District of Beijing Hua Tang shopping mall were marked with foreign names.

Han Shaogong, a famous writer, said in micro-blog the other day, "three G mobile phone is not the three generation mobile phone? Is the three D movie a three-dimensional (or three-dimensional) movie?

If you understand it, you will say it is a western style.

The old lady of the neighbourhood yesterday said: "the high and high stores are almost all western signs, intentionally bullying the common people."

Obviously, it is a domestic brand and domestic production. It is necessary to set up a foreign name to mislead consumers. Then the price is also rising. This phenomenon is particularly evident in the clothing industry.

Recently, there was a "netizen report" on the Internet that looked like "fake foreign devil" clothing brand. It mentioned many brands such as Mark Wafi, Saint Baolong, Kaiser and so on, pointing out that they are known as "Italy brand", but they are actually native products registered and produced in China.

Reporters then selected a series of "Wei Ke" and other brands, and found that whether they were domestic brands or imported brands, almost all of the shopping malls were in foreign languages, and it was hard to see their Chinese brand names.

Among them, there are genuine "foreign brands" and fake products, which deceive consumers' counterfeit products in foreign language packaging.

There are only three Chinese names in dozens of brands.

From December 10th to December 25th, during the half month period, the reporters visited many shopping malls in Beijing many times, and found that men's clothing was found.

Do these brands with foreign names really come from abroad? In December 10th, a reporter came to a special store in Xicheng District, a large shopping mall in Beijing, and found that "Victu" was very conspicuous, but no Chinese logo was found.

The salesperson told reporters that the company was Italy brand.

But when the reporter asked whether it was "imported" from Italy, her reply made people feel a little confused: "our factory is in the Daxing, but the designers and the cloth are all Italy's."

In December 12th, the reporter came to a store in Haidian District, Beijing. When asked, "when it was a brand name abroad," the shopping guide looked at the reporter with a slight astonishment. Then he answered, "no, it's the brand of Beijing, but many of our fabrics are made in Italy."

Reporters then found that in the domestic brand of western style clothing, trademarks are almost all foreign logo, it is easy to be mistaken for a purely imported brand.

During the unannounced visits, the reporters found that the salesmen in the mall agreed with one voice that most of the fabrics of Italy were imported from Vinda, including Vitale, Reda and Cerruti1881.

These fabrics are all very expensive. The most inexpensive suit made of them is about 10 thousand yuan, and the price is more than 30 thousand yuan.

How can we prove that these fabrics are from Italy? The reporter called the Sales Department of Beijing Wei Ke clothing center in Daxing Economic Development Zone.

A young lady named Zhen (Surname) told reporters that she could go to the mall to ask the salesmen to ask the manufacturer for the declaration and inspection report of the imported fabric.

Once the request is received, the manufacturer will provide these to consumers.

But when the reporter came to the shopping mall again and asked for a look at the customs declaration and inspection report of the jacket, the guide lady began to promise it very well, saying that he could see it, but then contradicted himself that it could be provided to the consumer, but the consumer could not see it.

Obviously, it is a domestic brand, and it must not be a "foreign name".

In a number of shopping malls, reporters saw Fkym, Mark boss, Timitri, Mariano, Elle, Byford and other foreign names to see consumers dazzled.

Reporters asked some brands, such as "Ya Pang Lang Di", which do not look like domestic brands, but miss shopping guide said that this is a Beijing brand, and a factory in Italy produces shirts, so the price of a shirt is as high as 2880 yuan.

But the reporter took a look at the clothing tag, but said that the production place was Henan Zhai Town, Miyun, Beijing. Also, such as jimanno (gmanno), the women's clothing, which was entirely Beijing brand and Beijing designer, was in English as the trade name. The product was obviously a pure Chinese style big printed cotton padded jacket, but it used the English name of Guround show, and only wrote the Chinese name "Gilan show" on the label.

In a shopping mall, the reporter saw a brand named Sinequanone, known as the original French brand. The dress label said its Chinese Name: Siyu rhyna, a sweater price of up to 3000 yuan. In addition to the trademark inside the garment, it was written in English and Chinese, "made in France, made in France". No French original factory logo was found. The label on the collar was only written in English with the word "French design".

When a reporter asked how the salesperson could prove that it was a French original brand, she pointed to the Chinese logo and said, "is this not written in France? We are the brand of the shopping mall and can not write blindly."

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The truth of "foreign brands"

The events of "Da Vinci furniture" and "European Code floor" have been known to the public, and some domestic brands will have a fake name, posing as an imported brand, and then selling sky high prices.

According to a press survey, the clothing market also has such a situation, even because it can show identity, status and fashion, more serious than other industries.

Some brands are blatantly impersonating foreign brands, others are just making articles on their names, rather obscure.

Qi Yuanbo, a brand strategy expert who has been concerned about the clothing market for 13 years, points out that as consumers, he needs to know the truth of "foreign brands".

At present, clothing brands with foreign names can be classified into several categories.

The first category is imported brands.

This can be divided into two cases. One is the pure import brand, which is registered and registered by foreign companies in foreign countries, and then imported into China for sale.

High end clothing brands belong to this kind of situation. Generally speaking, its style design and product quality are relatively good, and the price is more expensive.

The other is authorized by foreign brands, and domestic enterprises are processing, producing and selling according to uniform regulations.

Zhao Hongshan, director of marketing department, School of business, Beijing Institute Of Fashion Technology, told reporters that the latter situation is not uncommon in the clothing market.

It is not improper for such brands to say that they are foreign brands, but if they sell 100% of their imports, they will be suspected of fraud.

Some imported brands, which are very popular and occupy high-end positions in China, are not popular abroad.

For example, the women's clothing brand from Canada is not well-known in Canada, and is popular in mainland China and Hong Kong, Macao and Taiwan.

In fact, due to authorization, quite a lot of imported brands are already made in China.

Besides Adidas, Nike and Levi's, these well-known brands include Clarks leather shoes, Deicae men's clothing from Spain, Nautica, and so on, mostly produced in Guangdong and other places.

Some of GUCCI's (Gucci) products are also produced domestically, but the location on the tag is very inconspicuous, and it is not easy to find them.

The second category is the "empty shell" brand registered only overseas, which is similar to the "European Code" floor.

Some enterprises only registered a trademark abroad, the production, design, sales of the products are all in the country, but because of the flag of "import", the value of the product suddenly rises several times, has been exposed by CCTV brand Karl Denton is the same.

The brand is known as a famous brand in Italy with a history of 18 years. However, a reporter's investigation found that it is only a shell trademark registered by the Chinese in Italy. Its application registration date is February 1998, and the registration date is January 2001. It has not been 18 years. It is a typical "made in China" brand under the "foreign brand", which is also a common mode for the development of domestic shell foreign brands.

The third category is registration and production in the country, but has a foreign name.

Such as Wei Ke Du, Mark Wafi, Jordan and so on.

In such brands, there are individual cases of falsification.

In March this year, CCTV revealed in the focus interview that the sales staff, known as the brand of Italy, imported from China, is fully registered in the country and domestically produced.

And it is more common than blatant fraudulent practices. Behind the gorgeous foreign names, there are hidden misleading consumers, such as Bosideng, Mars Phil, Cagliari and so on. These domestic brands have gained huge market sales in foreign countries.

Qi Yuan Bo pointed out: "in large shopping malls, more than half of the foreign brands belong to the latter two categories."

In recent years, well-known brands such as YOUNGOR have begun to "Westernization" on the tag and change the Chinese logo to English logo.