Textile Enterprises: Policies Like "Quilt" Really Warm Heart Is The Body Temperature.

On the afternoon of January 10th, the seventh annual meeting of China spinning round table forum was held in Beijing. Xu Jianmin, general manager of Sanyang Textile Co., Ltd., said that every textile enterprise should stick to its own position and make efforts in terms of technological innovation, strategy adjustment and operation mechanism adjustment. It can not change the corporate strategy simply because of complicated external environment and unclear policies. "Though the policy is like quilting, the real warmth of oneself is its body temperature." He said.

The following is the full text of Xu Jianmin's speech:

This is mainly to learn, in practice, some experience, after slowly pondering, I feel a little confused, by getting some inspiration from experts, from now on to get a period of time, whether macro or micro trend, is also our company to find the direction.

I want to start with a simple feeling. I was doing cotton spinning. Xu always made clothes. This year, cotton spinning should be very emotional. Last year, Mr. Sun asked me a sentence. How did he feel last year? I felt very happy last year. I feel very miserable this year. The quality of happiness is not as good as the quality of pain, because last year's happiness was largely brought about by macro regulation and control. Looking back, in recent years, whether macroscopically or microscopically, especially in textile industry, there has been a relatively big twists and turns. From 08 to half a year, from hot to cold, from 09 to hot and cold, and then to 2010, it became hot again.

From this point of view, in retrospect, I also said a word last year that "rain is coming." At the beginning of last year, there was a feeling of wind and the market was not good. After the second half of 2010, it really felt that the rain was coming, and it was very large. To what extent did it cause geological disasters? Many houses and bridges were destroyed. There were fundamental reasons for the possibility of bad geological location.

However, it is not the destruction of our ecology that destroys a natural law. The rain is too big. Sometimes it's too dry, sometimes too big. This is a good match for the macro and micro. This is my feeling from the past two years. It should be said that feeling comes to realize, reality is reality, or to refresh, it is to increase confidence. All two leaders are here today. Macroscopic A lot of confidence has been given to it. It is inspiring to say the truth, but these things have to be landed. If they do not float on the ground, they will float away, so we feel that I will think of doing micro businesses in the future. I think so, especially when the market is not clear in 2012.

The first point is to stick to the positioning of every enterprise. Whether high-end positioning, middle end positioning or low-end positioning, we must stick to it, do not casually change. Why? Because the environment is too complicated now, including two experts talking about finance just now. policy Monetary policy, even when it comes to advancing steadily, these policies fall to the ground, and now, if they are not yet clear, they may change their strategy and die young. Therefore, adhering to the policy can enable us to walk on the path and enter a road. If we change our strategy at this time, we may go to a dead end along the road, so sticking to the strategy is very important.

The second point is to maintain valuable customers. Among the special colleagues here, the market is the basis for us to survive, the customer is our survival foundation, but the customers have big and small, high quality and low quality, and maintain good quality customers. There is a song "special love for special you". We should give special care to our larger customers.

The third point is to create excitement. If enterprises are magnified by difficulties and enterprises are not living, they have to find happiness from them, which is to create excitement. How do I create the excitement? I think so, macro things can not be changed, because as an enterprise, outside the gate, you say nothing. If you do not say how to do it, you have to adapt. You have the final say in the gate, how to change, adapt to change. market Outside. How to change, we must create excitement, not only from technological innovation, from some strategic adjustment, operation mechanism adjustment. I said this, this is our practice of internal strength, and I talked about whether there is any requirement for the macro. I think so. Macroscopical things, especially policy matters, should play a supporting role. We should give more consideration to enterprises at this time and promote internal changes and upgrading. Though it is like a quilt like a quilt, it is your body temperature to really warm yourself.

However, as a member of the national macro policy making department, we should give full consideration to whether we should adjust our structure and promote this step in terms of tax reduction and financial environment. There is a saying that "policy does not fall down is not productive force". If productivity is not formed, it will not promote economic development. As a colleague, we should not complain. The market is fair to every enterprise and everyone. The market environment is hot or cold. In this way, we can not change, do not complain, do not complain. Why do I say this? If your mindset changes, from a psychological point of view, people's self suggestion has the ability of mental change, which will corrode our confidence, which is very unfavorable for the development of our enterprises.

So, this is what I feel about the micro and macro understanding of the enterprise. In any case, the future is still viewed with a doubtful look. Everyone can not predict a correct judgement of the future. Now the plight is a challenge for every enterprise. It is possible that the elimination speed of the inferior enterprises will be accelerated at this stage, and it is also in line with our country's adjustment of product structure and the promotion of industrial upgrading.

Engels has a saying, "no historical disaster is not compensated by historical progress", so really speaking of good opportunities to seize him, not good opportunities and adversities, from which to tap some exciting points, thank you.