Five Major Measures For Henan Garment Industry To Advance Steadily

January 6th, from Henan Province

According to Li Guosong, President of Henan garment industry association, in the year 12th Five-Year, Henan garment industry accelerated the implementation of brand strategy. After Zhengzhou "M·SUYA" women's trousers and "Dun Sen" men's trousers got "China famous trademark", Zhengzhou's "Ya Li Da" trousers and "Tai Si Si" suit were honored again.

Meanwhile, 12 garment enterprises in Henan ranked first among the top 100 Chinese apparel companies.

In the 2011 Henan brand product publicity, 12 clothing brands were on the list.

Brand drives development and brand creates benefits.

In 2011 1~10, the growth rate of garment production in Henan reached 73.73%, far higher than the national average.

Recently, the State Council's Guiding Opinions on supporting Henan to speed up the construction of the Central Plains Economic Zone clearly pointed out: "upgrading the scale and level of clothing, fabrics and household textiles, and supporting the development of the brand clothing industry."

This is an important strategic opportunity, and also provides policy support for the development of Henan's garment industry.

Li Guosong said: "in 2012, we must seize the construction of the Central Plains Economic Zone.

He said that the industry association will seriously study "the future of women's pants, the integration of women's clothing, the rise of men's clothing, the improvement of the industrial chain, and the promotion of the market" and other major issues, leading the industry to become bigger.

Interpretation of five major measures

First, the implementation of the "35 project", that is, the use of 3~5 years, has led to the emergence of a large group of 3~5 annual production of tens of millions of women's trousers in Zhengzhou. The 30~50 family produces 5 million pairs of women's trousers every year, and the 300~500 family produces more than one million women's trousers enterprises each year. The annual production of over 500 thousand women's trousers enterprises in the 3000~5000 family has made the total annual output of women's trousers exceed 3 billion mark, with a gross domestic product value of more than 300 billion yuan.

Leading the industry to implement the strategy of "going out and coming in", leading enterprises to enhance their capability of independent innovation, leading the industry to set up a technological innovation system combining production, teaching and research, leading the industry to strengthen self-discipline, and launching the large-scale oath signing ceremony of "industry credit rating" and "100 enterprises' good faith management and consumer care commitment".

Two, increase investment in publicity, expand the impact, enhance confidence and enhance cohesion.

The six central provinces and Shandong, Hebei, Shaanxi, Jiangsu and other provincial industrial organizations and colleges and universities will create the first "Central Plains professional model contest".

Three, actively undertake industrial pfer.

Active attack, horizontal liaison, vertical depth

Promoting the "standard cup" project of hundreds of millions of skillful daughter-in-law, completes the declaration and implementation of the poverty alleviation fund for the ingenious daughter-in-law project in poverty-stricken counties, creates "China's famous clothing city (famous town)", and creates 2~3 "Henan province to undertake pfer demonstration area", and creates Henan's clothing manufacturing industry.

Four, strengthen brand building.

We will vigorously organize and recommend enterprises to declare "Henan famous brand products", "Henan famous trademarks", "China famous brands" and "China famous trademarks".

Focusing on Zhengzhou women's trousers, women's wear, Anyang knitwear, Shangqiu and Zhoukou professional wear, we will do a good job in the declaration of Henan's famous brand products, and actively cooperate with the quality supervision departments to carry out thematic activities of "brand awareness and cultivation of famous brand products".

Five, give full play to the role of the association's bridge and link, and actively enhance communication and contact with provincial, municipal, county (District) government departments at all levels, timely grasp relevant policy information, and try to help enterprises to coordinate and solve various problems that need to be solved by the government, so as to create a good development environment for enterprises.