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Textile Enterprises Should Practice Internal Strength To Gain Market Initiative.

2012/1/14 16:57:00 23

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"In the next 5 to 10 years,

China

The policy of expanding domestic demand is a very important opportunity for the textile industry. "

"We all know that exports depend on external demand, and imports depend on domestic demand," said Zhang Yansheng, former director and researcher of the Institute for Foreign Economic Research of the development and Reform Commission.

The situation of external demand is very bad. The situation of domestic demand is relatively good. Therefore, the growth rate of imports in the first 10 months of 2011 is obviously faster than that of exports, which is a basic trend.

Since 2011, the business models of foreign invested enterprises have undergone great changes. The enterprises in Europe, America, Japan and South Korea have increasingly been converted from domestic exports to domestic ones. In the past, the products of European and American enterprises in China were the three trends, namely, domestic sales, export and redistribution, and the proportion of domestic sales is increasing.

"On the one hand, domestic competition will become more and more intense; on the other hand, there will be a marked downward trend in the export and surplus created by foreign capital."

Zhang Yansheng said.

Foreign trade enterprises open up domestic market

market

The most important problem is to pform the resource advantage of an enterprise into an advantage of domestic sales.

In the domestic marketing mode, enterprises are brand operators, need to own their own brands and markets, and need to build their own brand system from scratch.

Secondly, enterprises are required to move around the market demand, make rational allocation of enterprise resources on the basis of marketing and marketing, improve the operation functions of enterprises, and obtain the initiative of domestic market competition from within the enterprise.

To expand the domestic market, enterprises need to seriously consider how products can be redistributed from the enterprise to the end consumers and the interests of each link in the middle. This kind of deep integration requires a lot of manpower, material resources and financial resources.

Enterprises need to combine their own objective conditions to decide whether to turn to domestic sales.

In the national economic development strategy plan,

Domestic market demand

It must be an important support. Taking the typical representatives of developed countries and advanced developing countries, the United States and India, for example, their domestic demand accounts for over 92% and 88% of the total demand respectively, and China reached 72.8% in 2008.

This also indicates that with the social progress and economic development, the proportion of domestic demand in the total demand will be increased and will become a reliable backing for the sustainable development of China's textile and garment industry.