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    Professional Market, The Main Chain Of Silk Industry Chain

    2012/1/15 10:49:00 22

    Silk Industry Chain "Chain Owner" In The Professional Market

    What is the "chain leader" of an industrial chain? It is the part of an industrial chain that has the greatest influence, the most powerful pulling force, the most valuable creation, and the ultimate right to speak.

    Maybe it is in the terminal of the value chain that is responsible for sales, maybe it belongs to the upstream of the industry chain.

    brand

    In short, it controls the most valuable part of the industry chain, and at the same time, it plays a strong role in integrating and pulling the whole industry chain.


    The industry chain of silk industry is very long, covering mulberry cultivation, silkworm breeding, cocoon harvesting and drying, silk reeling, silk production, silk printing and dyeing and market.

    Sale

    And many other links.

    In this industry chain, which part of the creation value is the biggest and the easiest to become the chain owner? From the current situation, it should be the marketing link.


    As far as Tongxiang is concerned, with the advance of "mulberry shift to the west", the yield advantage of the former planting silkworm and silkworm sericulture has ceased to exist. The direction of future efforts should be on quality and quality, and keep ahead in technology.

    As an important production base for silk quilts and silk blankets in the whole country, silk production and processing are the biggest advantages of Tongxiang at present. Unfortunately, this part belongs to the value chain of the whole industry.

    Low-end

    The value of creation is too low, and the pulling of Tongxiang's silk industry is also very limited.


    Tongxiang International Silk City, from the project location, naturally has the temperament and status of "chain leader" of the silk industry.

    It not only has the largest scale, but also fills the gap of domestic silk market, and has unique advantages for the whole country and even the global market.

    More importantly, it is a key link in the entire industrial chain, even for manufacturers and terminal sales.

    This means that as long as the market is established, the upstream manufacturers are happy, and the upstream silkworm farmers will be more happy, and the consumers will benefit from the end of the market, which will eventually lead to the great development of the whole silk industry.

    This is the greatest value and significance of making the main chain of the industry chain.


    The professional market also plays a role in brand incubation.

    There is no doubt that China's silk industry is entering a brand era.

    But we have to admit that so far, there has not been a real national brand in the silk industry.

    Daly, silk road, Wan Shi Li, Xi De Bao, Taihu snow and other brands in the silk industry reputation is really loud, but out of this industry, people know very little, what does this mean? This shows that the industry is currently only industry brand and regional brand, the national mass brand is still a blank in the minds of consumers.


    Who can seize this opportunity to take the lead in the eyes of consumers, who will stand out and win the opportunity.

    In this process, with the help of external forces, we can speed up the process and win valuable time for enterprises to create brands.


    The professional market is easy to become the base of brand incubation. It plays an irreplaceable role in making big brands for enterprises. This has been proved repeatedly in practice.

    It is especially valuable that the operators of Tongxiang International Silk City specially strengthen their brand incubation function, specially set up a brand promotion center, integrate professional brand service agencies at home and abroad, and provide deep services for the silk products enterprises to make big brands.

    At the same time, quality inspection centers, R & D and design centers and other service agencies will be set up to help enterprises settle the practical problems of funds, R & D, and channels in the process of brand creation.


    Opportunity has emerged, competition has begun, and the brand age of silk products is coming.

    Are you ready for the silk products enterprises in the whole country?

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