361 Degrees For Chinese Olympic Team To Build Equipment

In January 6th, CCTV sports reporting group was in the country.

At the event, Tong Kexin, Dong Rina, Duan Xuan, He Wei and other nearly 30 CCTV Sports Channel hosts and reporters, as well as London Olympic Games in the gold medal of the Chinese national cycling team Gong Jinjie, Lin Junhong, Chinese National Women's hockey team member Ren Ting, Ren Ting and so on appeared in the T platform, and professional models jointly display 361 degrees of new design.

This not only means the beginning of the report of the Olympic Games in London, but also the outpost of the Chinese sports Corps in London in 2012.

It can be predicted that, just like the Beijing Olympic Games, with the substantial improvement of the living standards of the Chinese people, the increasingly popular sports concept, and the deepening and internationalization of the brand promotion and marketing of the major businesses, the London Olympic Games will become a must for the major sports brands both at home and abroad.

Looking back, sports marketing is no more than two fixed modes: celebrity endorsement + CCTV advertising.

These two models have their advantages: sports is a sport that advocates stars, stars have better influence and attention, and competition for sports resources is also necessary, because this represents the professionalization and technology of the brand, and advertising can also publicize the brand spirit in a very specific and direct way.

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An analysis of the brand promotion patterns of some leading companies in the world can also show that the proportion of advertising, sponsorship and public relations activities is at least 1: 1, and even some enterprises have risen to 1: 3.

At present, 361 degrees have the resources of the national hockey team, the national modern five teams, the National Bicycle teams and other national team resources. These are the gold rush points of the Chinese delegation of the London Olympic Games, and different from those traditional gold medals that may make the Chinese audience feel tired, they are all new and untouched gold spots of the Chinese Olympic delegation.

361 degrees also has sports resources such as the North Korean Olympic delegation and the Belarus Olympic delegation. From the past World Cup and Olympic experience, the attention of the DPRK and other countries is beyond doubt.