Analysis Of The 17 Major Marketing Strategies Of White Collar Women'S Clothing In The Past Five Years

White collar women's wear

White collar design

There is a cashmere dress, which has been sold for nearly 17 years in white-collar workers. The price tag has been over 10000, and it is still selling unbelievably.

This is just an example. In white-collar workers, there are many brands like these 4 brands.

This shows that fully respecting and persisting in creating classics is the cultural concept and characteristics of white-collar workers. These well selling white-collar classics over the past decade are in itself a rich book.

Ten years ago, white collar workers had very few black clothes, perhaps because women with white collar positions were relatively mature.

In those days, mature women chose black as a challenge to their age. Women did not like it and their brands rarely tried.

Ten years later, the proportion of black garments in each brand of white collar workers has accounted for several large series.

Miao Hongbing said that now, a mature woman who dares to wear black shows a confidence.

It is also a confidence to create a brand of black fashion for mature women. This shows that the design thinking of white-collar workers has changed with the changes of the times, but it has never changed from cultural purposes and elegant positioning.

"I have shaken."

Miao Hongbing is very honest. "In the 3 years of the financial crisis, our design concept has also been disturbed. The whole world is in a mixed fashion. Everyone has advised me to be young and fashionable.

Some people say that in this era, our costumes are too formal.

I have heard too much, and I have shaken. "

Fortunately, in the past 3 years, Miao Hong has clenched his teeth and has not turned the brand into a "mixed up white-collar", insisting on the original style as always.

As a result, the return followed: in January 31, 2011, the white-collar Yansha store had no sales promotion of 6 million 150 thousand monthly sales; in October 3, 2011, the white collar single shop did not sell one day to sell 970 thousand.

"3 years of thinking, white collar must insist on self. If someone says we are too formal, I tell them now that white-collar design is to refine this style.

People can't be greedy, and brands are the same. We focus on doing this kind of enough.

Facts have proved that people like to buy white-collar workers, like this style. "

After strong belief, Miao Hongbing's tone was very strong.