A Nostalgic Fashion Circle

In 2012, new year's day and Spring Festival came one after another, which meant that the prophecy year opened the veil.

This controversial figure is somewhat more impetuous, compared with 2011 in the fast fashion boom of 2012.

The strong nostalgia and quiet colors are the beginning of the fashion circle in 2012.

All people hope that the economic crisis, inflation and all negative things are just a movie.

2012 of creativity is nostalgic, and these ideas are beginning to play back to those classic details.

Retro, brought to fashion circles.

The nostalgia on the international T platform has also blown to the first tier cities in China.

Walking into Beijing and Shanghai, nostalgia

Chinese style dress, hand-made leather handbags and scarves, and creative little accessories, the buildings that look around twentieth Century can be seen as if they were actually crossed in reality.

Although in the city, the mind can find some nostalgic flavors in these old days, and experience that they are the protagonists in those scenes.

In fact, the nostalgia economy earns memories and expectations, which allow consumers to be willing to spend.

The nostalgia economy has become a purchasing power of a very special period.

When the biggest consumer wants to be equal to the person who has the biggest purchasing power, it can produce the biggest purchase impulse.

Movies, drama and literature bring us reverie, while designers and brands bring works and products to life.

How to make consumers willing to pay for remembrance has become a problem for all brands at home and abroad.

The world's big economy is in turmoil. In order to ease the tension of consumers, brands are running all kinds of nostalgia stories, making their consumers naturally nostalgic to recall the good old days.

You will find that the coarse hand-made needle and knitted sweater that grandma has come back, the warm lotus leaf collar has come back, deliberately returned to the old scarf, and the retro postman bag has come back. Even those so-called fast fashion brands are starting to write nostalgic articles.

In a designer interview a few days ago, the nostalgia topic was mentioned again.

He said that the clothing in the wardrobe is a kind of commemoration. Clothes like this are sentimental and should be valued by this fast food era, so they will not be replaced by new and changing new styles.

The influence that culture brings to fashion is much more than that. Instead, it creates one consumer after another. Therefore, "Sen girl" and "literary youth" have their labels, and also have their own fashion and unique theme.

Of course, only these are not enough. There must be some designers who are nostalgic and concerned about the "nostalgia economy" brand.

Nostalgia is a kind of virus, often in nostalgia emotions, let my heart feel a burst of sudden, deja vu but have not met for a long time.

When change 3 and astro boy appeared again on the wide screen, the nostalgia culture in the fashion circle has become a commodity with price.

If the topic of nostalgia is concerned, 2012 is worth looking forward to.

This year, the fashion circle will slow down its pace and slow down the pace of our mind.