YOUNGOR Aims At The International Brand &Nbsp; The Largest Flagship Store Is Located In Hangzhou City.

Yesterday,

According to the introduction, the flagship store in Yanan Road, Hangzhou, has a floor area of more than 10 thousand square meters and a total investment of 450 million yuan. It is built by YOUNGOR as a "brand carrier". Its construction has also officially opened the operation era of YOUNGOR clothing brand "big store mode" in the YOUNGOR.

At the same time, YOUNGOR's five brands YOUNGOR, MAYOR, GY, Hart Schaffner Marx (Hart Marx), HANP (hemp family) all settled in, using the new European style to show the YOUNGOR multi brand style, to meet customer diversity consumption appeal.

European style dress up Wulin business circle

Hangzhou Wulin flagship store is the best display of YOUNGOR brand image. It is understood that the whole building of the shop is European style, and the Rome arch and air archway highlight the YOUNGOR fashion and high-end brand position.

The opening of YOUNGOR flagship store will also adopt the European royal carriage and the chess table modelling, highlighting the noble royal temperament, the unique form and the European style has added a beautiful landscape for the Wulin business circle Golden Triangle.

Gao Yali, deputy general manager of YOUNGOR fashion Holdings Limited, said, "flagship store is mainly an experiential marketing method. The display of the scene shows the brand characteristics in a more intuitive way. The store image, goods display and theme style make the customers clear about the five brand styles."

YOUNGOR's five major brands have their own distinct brand positioning and outstanding product styles: the main brand YOUNGOR highlights the functionality; the high-end brand MAYOR aims to build China's customized brand and its connotation is low-key luxury; the GY brand builds the conceptual world of young people in fashion style; Hart Schaffner Marx takes the theme of changeable freedom as the theme; HANP is natural and healthy, and has the connotation of artistic quality.

Following the fashion expression of different brands and different natural disposition, the brand personality is further interpreted in the decoration style.

In recent years, YOUNGOR has been pforming itself from manufacturing enterprises to brand operated enterprises by building brand matrix and so on. In the process of brand diversification, relying on design innovation and industrial innovation gradually seize the opportunity of brand internationalization.

As the main brand YOUNGOR, we strive to create a high quality and high style men's wear model in design and technology. The business, leisure, wedding and travel series have extended the main line of high-tech and new materials.

YOUNGOR studio has been developing international cooperation and has been preparing to set up a design center in Milan, Italy.

YOUNGOR, another high-end green brand HANP, uses the original intellectual property of hemp fiber fabric, which has the functions of moisture absorption, breathability, deodorization, bacteriostasis and radiation resistance. It also makes people who love life and pursue the nature close to nature and feel natural.

Changing the brand image of YOUNGOR is a microcosm of YOUNGOR's innovation and development. It also completes another self pcendence on the road of creating an international brand.