Expert Interpretation: Further Consolidate The Foundation Of Garment Industry

Interpretation: Chen Guoqiang, deputy director of the Institute of industrial economics, China Apparel Association

From the industrial prosperity index, we can see that under the influence of multiple factors such as price increase and domestic and international demand weakening, the fourth quarter clothing Manufacturing industry sales revenue, gross profit, total tax revenue and other indicators of efficiency are relatively fast growth, profitability is enhanced, total investment in fixed assets has maintained a relatively rapid growth, investment confidence has not dropped, and the overall operation is better than expected. However, clothing manufacturing industry still faces problems such as continued cold production, weak export growth, high inventory and loss making enterprises.

In the first quarter of 2012, clothing is expected to be constrained by weak domestic demand, shrinking orders and insufficient growth momentum. industry Prosperity or downward pressure.

Despite the downside expectations of the industry, we must realize that after more than 30 years of development, the overall strength of China's garment industry has been greatly improved, forming a multi-level product structure, two major market structures both inside and outside and a relatively perfect industrial chain. This is the basis for our analysis of the development of the garment industry. That is to say, because of the practical ability of the industry, the garment industry in 2012 will not be able to rise and fall.

"Demand" and " production "Is the two fundamental aspect of industrial stability. From these two aspects:

China's clothing industry is facing two international and domestic markets. Although there are few internationally recognized "luxury goods" in our own brands, we already have the capacity of "luxury" OEM and even ODM for world brands. A considerable number of world brand "luxury" is made in China, let alone "cheap and good" low-grade products. China's clothing industry has formed a high, medium and low adaptability and wide range of product mix, which determines the overall demand of the world market for our products.

At the same time, China itself is a huge market that attracts worldwide attention. At the end of 2011, the central economic work conference placed a more prominent position in expanding domestic demand. Residents' consumption shows a significant upgrading trend, which shows three: first, the rise of the two or three line urban consumption market; two, the outbreak of the high-end consumer market; three, the emergence of new forms of business is expected to further stimulate consumption.

It can be said that basically stable external demand and expanding domestic demand determine the trend of basic stability of China's garment industry in 2012. Of course, we do not exclude market fluctuations, especially seasonal clothing market.

Meeting the needs of the market needs support from production. In the 2008 international financial crisis, especially in the past two years, the European and American sovereign debt crisis, our government and enterprises have recognized the importance of developing the real economy. In the developed countries, "remanufacturing", "re industrialization" and the undertaking and upgrading of industries in emerging countries give us a reminder. In the second half of last year, especially in the fourth quarter, our government emphasized the development of the real economy, creating a good environment for the development of the real economy, including services for small and medium enterprises, and the trend of "returning to the main business" in the industry. This brings the monitoring results of "the total investment in fixed assets to maintain a relatively fast growth and the confidence of investment in enterprises has not dropped" in the fourth quarter of 2011. It can also be judged that the investment in fixed assets investment and technology transformation of garment industry in 2012 will have a certain increase compared with the previous year.

It should be pointed out that the key to confidence in market and production is to adhere to the industry and accelerate the implementation of innovation driven, transformation and upgrading strategy. Our return to industry is not only the technological innovation of garment industry, but also the new cluster of apparel industry in the form of supply chain, the innovation of the "service oriented" mode of garment industry, and the establishment of the globalized environment of the garment industry's own brand.