Zhang Huarong, Chairman Of Huajian Shoe Industry, Has Seen Three Or Three Ups And Starts Of Entrepreneurship.

"Godfather of Chinese women's shoes": I have been heavily indebted. Zhang Huarong, chairman of Huajian shoes industry, has been the three most successful three entrepreneurs in the footwear industry. Zhang Huarong, the chairman of Huajian group, is one of the most successful mainland businessmen in the footwear industry.

His entrepreneurial career was three, three, or even down to escape Russia, but the sense of responsibility of the family kept him down and eventually saved the situation and became the godfather of Chinese women's shoes.

How did he survive the crisis?

Yesterday, our reporter interviewed Zhang Huarong.

Zhang Huarong, born in 1958, was born in Nanchang, Jiangxi province.

Chairman and President of Huajian shoes group, chairman of Huajian shoe city, Ganzhou, Jiangxi, chairman of Jiangxi Provincial People's Congress, Asia Footwear Association.

Zhang Huarong has the title of "godfather of Chinese women's shoes".

His Huajian group owns 10 branches, with a total population of over 2 people. It is China's largest manufacturer of women's shoes.

Mainly produces NINEWEST, EASYSPIRIT, BANDOLINO, WALMART and other international brand shoes, and owns COLCO, Alan Delon, Jackie Chan and other independent brands.

He started his own business by starting his own business, earning 4000 yuan from his business and earning money from his family.

"As long as I do not farm, I will do anything". In 1958, Zhang Huarong was born in a poor family in Hou Xi village, Ma Chi Town, Nanchang County, Jiangxi province.

Zhang Huarong's father worked as a carpenter and his mother worked as a tailor.

1958 is in the "great leap forward" period. The whole country has been suffering from food shortage for three consecutive years. Zhang Huarong grew up eating "rice soup".

In 1965, Zhang Huarong began to go to school and was confronted with the "Cultural Revolution". After several days in junior high school, he dropped out of school because of poverty.

"The past development conditions are unfair to our generation."

Zhang Huarong thinks.

Zhang Huarong, when he was 20 years old, became a soldier. He wanted to get rid of the fate of farming by being a soldier, but he had no chance to return to his hometown when he was 23 years old.

Before and after the army, he worked as a carpenter, Tinker, painter, and did all kinds of small businesses.

"As long as I do not farm, I will do anything.

At that time, I didn't want to make a fortune. As long as I was not in the countryside, it was my greatest wish. "

In 1983, Zhang Huarong sold rapeseed and made hundreds of yuan.

This is a very small number at that time.

In 1984, Zhang Huarong went to Zhejiang to sell shoes, sold to Jiangxi, and saved the first pot of gold.

"It's too much trouble to sell, so it's better to do it yourself.

I think shoes in Zhejiang are more advanced than our hometown, so we have good relations with them and become apprentices.

In the second half of 1984, I returned to my hometown and spent 4000 yuan together with my family to open my own factory, bought 3 sewing machines, and invited 8 people to do ten or twenty pairs of "Beijing cloth shoes" a day.

Zhang Huarong clearly remembered that his first factory was called "Nanchang County high school shoes and hat factory".

At that time, only the state-owned and collective shoe factories in the whole province of Jiangxi were the first private shoe factories that dared to eat crabs.

"At that time, there was a spirit of support for me. One was to be independent and not to be controlled by others; the two is not to farm fields, to earn money to support families."

The "youth shoe and hat factory" has been relocated and renamed to "Huarong shoe factory in Nanchang". By 1991, Nanchang Huarong shoe factory had completed its original accumulation, with more than 200 employees and more than 1 million capital.

At this time, an attractive opportunity was placed before Zhang Huarong.

In 1992, a Taiwanese named surnamed Ye found Zhang Huarong. He registered a "glorious Hongkong company" in Hongkong to cooperate with Zhang Huarong.

In October, Zhang Huarong and his Huarong shoe factory officially joined the "Hongkong glory company".

There is a "Hua" in his name. There is a "Jian" in the name of the Taiwanese. This is the origin of the name of "Jiangxi Huajian Co., Ltd.".

"Taiwanese deceived us.

He cheated us to buy a lot of machines and made a big factory, but they didn't have a penny, and they didn't give an order.

In fact, I am still doing it alone. "

Zhang Huarong said with a smile that he did not expect this cheated "Huajian" to be quite famous today.

At that time, the factory expanded to 560 employees, covering an area of 5000 square meters.

Without orders, hard work lasted until 1994, and Zhang Huarong was already in a terrible mess.

At this time, he had to walk back to the old road, re export, through Jiangxi light industry company to take foreign trade orders.

He almost cherishes the opportunity. He is strict with every single quality, price and delivery time, and never loses to Zhejiang people.

From 1994 to 1996, he made a lot of money again.

The European community has lifted the anti-dumping stick.

Huajian soon shrouded under the shadow, and European orders were all cancelled.

Zhang Huarong felt that Jiangxi could not go on.

In May 1996, he came to Dongguan, Guangdong, alone with hundreds of thousands of people.

At that time, the footwear industry in Dongguan was very prosperous. It was the world of the Taiwanese and Hong Kong people. Zhang Huarong was the first mainland businessman to enter the footwear industry. He felt he had found the right place.

He first set up an office in Dongguan to develop proofing and take orders.

In October, Dongguan's houhao Industrial District of Houjie closed down a Taiwanese shoe factory. Zhang Huarong bid 1 million, and the factory and the machine came down together, and the Dongguan Huajian Shoes Co., Ltd. was set up.

"In fact, I can't afford to pay so much money, so he has to give him a debt and a guarantee.

In 1998, I sold the factory in Jiangxi and moved all over.

When he was in debt and tried to escape, his enthusiasm for going to Dongguan was quickly obliterated. Zhang Huarong fell into the bottom of his career.

In Jiangxi, cloth shoes are made, while women's shoes are made in Dongguan, and modern machines are used.

Huajian had no managerial talent and no stable orders. It was all Zhang Huarong's own thought, and soon he was in debt.

By the end of 1997, Zhang Huarong felt that he could not go on.

He thought of running away and wanted to spend some money to escape to Russia.

He made a phone call to discuss with his family. His mother was so frightened that he could not sleep. His elder brother scolded him.

Only then did he realize that escape would drag on the family.

He made up his mind to go to jail, or to commit suicide by jumping off the stairs.

Zhang Huarong insisted that although it was possible to be taken to prison every day, things did not happen, and opportunity fell on him.

At that time, Taiwanese people were too strong to make shoes. Foreign buyers wanted to keep prices down. They had to keep up with Taiwanese businessmen, and they needed to cultivate a mainland boss.

Zhang Huarong, the world-famous shoe trader, took the first order and gave him about 300000 pairs.

"The price of pie is low and Taiwanese do not want to do it.

The support of the company has not been solved economically, but it has been solved in the image.

We have fully converted the trust of trading companies into a resource. We heard that the company gave us orders, all the suppliers supported us, and they didn't care for half a year's money because they felt we had a future. "

Zhang Huarong thought that he was rescued at the critical moment.

By 1999, Huajian has become the thorn in Taiwan businessmen.

Taiwanese businessmen believe that the price of Huajian is too low to ruin the market.

When Taiwanese businessmen met in Dongguan, we came to a conclusion: "we must try to make Huajian collapse.

It doesn't hurt to break down. "

This has become a well-known story of the footwear industry in Dongguan.

As the "Godfather" leading the industry, Zhang Huarong has gone through three or three ups and falls.

In January 2002, Zhang Huarong was sensitive to the fact that production costs in Dongguan were rising. He returned to Jiangxi and invested heavily in the construction of Ganzhou Huajian international shoe city as the production base of Huajian group.

Hua Jian has become a pioneer in the footwear industry of Dongguan, and has become a rare success model in China's footwear industry.

The labor cost of Jiangxi is very low. Zhang Huarong pferred large quantities of cheap shoes to Jiangxi, and the small top grade shoes were processed in Dongguan.

Since 1999, Huajian has been expanding. It has 10 branches and 2 employees. The company already has a complete industrial chain and has become the largest female shoe manufacturer in China.

Zhang Huarong did not satisfy this. He wrote the motto of Huajian, "to live for the society and work hard for the industry".

He believes that the footwear industry as a representative of labor-intensive industries, the community does not understand it.

He believes that the future trend of the footwear industry should be in Dongguan's orders, research and development, sales and processing in the mainland.

"I appeal to the government not to discriminate against industry, only to upgrade the industry."

Zhang Huarong boldly set up his own brand and founded COLCO, Alan Delon, Jackie Chan and other brands.

This year, Zhang Huarong decided to spend a lot of money on building a large scale world shoe industry (Asia) headquarters base in Houjie.

He positioned the base as an Asia headquarters for R & D, trade, brand incubation and logistics, and became the order center of shoe-making enterprises.

He plans to introduce a lot of new materials, new products, new market applications experts, free services for the enterprises to be settled, and promote the pformation of the industry.

They say I am a godfather, and godfather is a responsibility.

I started my own business without any conditions.

I would like to take you all to start a business together.

Zhang Huarong said that his life has always been very hard, but he is very happy.

If you do not support you, you will lose power if you do not support you.

When everyone supports you, you have no ability to become capable.

I don't smoke, I don't drink, I don't gamble, I'm in good health.

I simply do one thing, that is, keep making shoes.

What does an order accomplish?

Zhang Huarong didn't run away, and he gave him an order in the most difficult time.

An order is a batch of shoes?

The cleverest thing about Zhang Huarong is that he does not think so. The effect of an order is magnified by him.

With his orders, it means that the international giants are optimistic about him, which means that they will have a good future.

As long as you cooperate with him, you are not afraid to get back the money, and there will be more opportunities for cooperation later.

Therefore, partners are willing to give more grace periods. Zhang Huarong's career has been revived and expanded.

This is Zhang Huarong's order.

For entrepreneurs, cherish all opportunities, enlarge opportunities to more resources, and get more support. Then, accidental opportunities may achieve your career.