Sales In November And December Declined Sharply.
According to Hong Kong media reports, 31st Degree International 17 announced the fourth quarter of operation data, data show that 3309 stores operating for more than two years, the same store sales growth averaged 9.4%, while the number of retail stores increased to 7865 during the same period, the total retail area of 790403 square meters; channel inventory (including distributors and retailers inventory) ratio was average monthly.
Sale
4.2 times the amount.
Although the overall figures are good, it is still difficult for the whole retail market to operate in the fourth quarter.
Although sales during the golden week holiday were good and recorded strong growth in the same store in October, sales in November and December declined sharply.
According to the company analysis, sales growth in the same store was mainly caused by higher average selling price, while sales declined.
In terms of product classification, retail sales recorded 50:49 in the fourth quarter.
footwear
The proportion of clothing sales is dominated by footwear products.
Competition in the industry is still fierce, and many companies continue to clear excess inventory at a large discount price.
Due to the weak market environment, only 55 new stores were added in the fourth quarter, the lowest growth rate in history.
In addition, 43 stores were closed during the quarter, mainly due to higher rental costs.
In addition, the independent operation of the 360 degree.
Children's wear
Business continued to exceed expected performance. By the end of December, the number of sales outlets reached 1157, mainly small independent retail stores and special counters in department stores and shopping malls.
The children's clothing is currently concentrated in Guangdong and Shandong provinces.
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