B2C Staged The Great Leap Forward &Nbsp; In 2011, The Scale Of Transactions Reached 240 Billion 100 Million.

In the past 2011, China's B2C (business to customer) market is still running on the fast lane. According to the quarterly monitoring data of China's B2C market released in the fourth quarter of 2011, released by the think-tank, the trading volume of China's B2C in 2011 reached 240 billion 70 million yuan, up 130.8% from the same period last year. In the fourth quarter, the scale of China's B2C market reached 76 billion 410 million yuan, an increase of 23%, an increase of 77.3% over the same period last year.

B2C great leap forward development, Tmall (Taobao mall) and Jingdong mall and other giants are indispensable. In 2011, Tmall's trading volume exceeded 80 billion yuan, a big increase of 187.5% over the same period last year. Jingdong mall 2011 trading volume of 30 billion 960 million yuan, an increase of over 200% over the same period.

It is noteworthy that in 2011, Jingdong Shopping Mall There has been a big adjustment in the category structure, and the trading volume of Shangcheng department store and affiliate platform is growing rapidly. The trading volume brought by the joint venture platform to Jingdong mall in 2011 has reached 2 billion 600 million yuan, of which the core category is general merchandise. In addition, sales volume of self owned department stores amounted to 5 billion 240 million yuan in 2011, accounting for 16.9% of the total sales volume of Jingdong mall. At the same time, Dangdang and Amazon account for the proportion of Chinese department stores also increased year by year. From the sales data, in 2011, Jingdong mall department store transactions exceeded Dangdang and Amazon China.

In addition, the strong entry into the network of traditional enterprises has become a major cause of the rapid growth of the market. The traditional industries represented by Suning Appliance, BELLE and Yintai have gradually increased investment in online business. Analyst Estimate As the capital market continues to slump, the proportion of traditional enterprise related e-commerce advertisements in the overall business advertisement will increase significantly in 2012. Statistics show that all customers, suning.com, Yi Xun and other mass advertising to obtain orders still works, and the optimization of the strategy put into operation in 2011 brought continuous orders.

According to Analysys analysis, the outstanding segments of the market in 2011 were clothing and 3C (information appliance), and the intensive cultivation of market segments began to show effectiveness. The market segments mainly include footwear, large household appliances, women's clothing, etc. it has the characteristics of high user awareness, mature consumption habits, relatively standardized products, and easy to scale.

According to Analysys International, suning.com, Wangfujing and so on come from tradition Enterprises in the industry will enter the B2C market with the channel role. They have obvious advantages in capital, products and brands. They will have an impact on the existing channel platform. In 2012, the competition of channel B2C will continue to be hot. Brand B2C avoids the terrifying platform warfare, and there will be more space before the traditional brand has yet to exert power.