West Zhengzhou Will Build Ten Business Circles

"This is the best era, and it is also an era that no one wants to miss."

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Business accounted for not less than 30%

Pure residential real estate can not lead to the development of a region.

For the government, business is an effective way to stimulate domestic demand.

For consumers in Central Plains, the volume of commercial enterprises is unprecedented.

Since the 80s of last century, there is only one Bi Sha Gang business circle in the western region, and the rest are mostly commercial in the community.

"The ideal retail business in Zhengzhou is the total area of 6 million square meters, and the per capita commercial network has an area of 2 square meters."

Zhengzhou City Commerce Bureau Director Song Li Li said.

It is reported that the total retail area in Zhengzhou is currently 2 million square meters, with an average area of 0.7 square meters per capita commercial network.

According to the current Central Plains population, the per capita commercial area is far from enough.

According to figures released by the Central Plains government, at present, there are about 265 thousand floating population in Central Plains and 598 thousand permanent residents.

The average commercial area per capita in Central Plains is much smaller than that in Zhengzhou.

"The market has great potential to tap."

Peng Songyun, deputy general manager of Zhengzhou Wanda Plaza Business Management Co., Ltd.

In the development plan of Zhengzhou modern trade city (2009~2020 years), "West promotion" is put forward. For the Central Plains area, the small scale of retail enterprises, low brand awareness and insufficient coverage are urgent problems to be solved.

Since last year, Zhongyuan District has strict restrictions on the developers' projects. In the commercial real estate that has been signed, the commercial area of each project is not less than 30% of the total area.

At present, these commercial real estate projects signed, most commercial areas are more than 100 thousand square meters.

Ten major regional business circles will be planned in the future.

The commercial focus of the western region is moving westward.

In 1989, commercial building, the first department store in the Western District of Zhengzhou, was established in the vicinity of bazaar.

However, with the collapse of Zhengzhou's commercial war, business in the western region has been quiet for nearly 20 years.

The western region needs its own business prosperity.

Yang Guang, deputy director of Commerce Bureau of Zhongyuan District, said that in the next 10 years, the western region will create 10 regional business circles.

The 10 business circles will take the road as the main division basis.

Central Plains Business Bureau revealed that these 10 business circles are not groundless, and many business circles have signed agreements with major businesses.

According to the analysis of the personages in the industry, from the current commercial layout of the western region, the ten major business circles may be "Tongbai Road business circle, Jianshe Road business circle, Binsha commercial area, Zhongyuan Road business circle, Longhai Road business circle, imperial Lake business circle, Qinling Mountains Road business circle, water supply business circle, Zhengxi business district and Sun Zhuang business circle".

Zhongyuan District, as the west gate of Zhengzhou, plays a decisive role.

The radiation power of these ten business circles is not only the western region.

Why so many commercial enterprises are optimistic about the Central Plains area, Yang Guang said, "the advantage of land resources is the most valued by businessmen."

Experts predict that the population of Zhongyuan District will reach millions in 2020.

This kind of "people and" is also valued by businessmen.

There will be 19 shopping centers in two years.

Mr. Zhang has managed a good newspaper Pavilion near Qinling Mountains road. He said that a monthly income of about 4000 yuan, he said, is much better than the 20 yuan magazine such as "fashion" and "Jia Ren".

He also knows a little bit about the commercial real estate projects nearby.

"Will you go shopping after shopping?"

He said.

But for these commercial enterprises, their intention is not just the western region.

Wanda, Baolong, Jinyi, Shenglong...

These leading domestic commercial real estate enterprises began to enter the Central Plains area in 2010.

18 hundred billion yuan projects were introduced.

Yang Guang, deputy director of Commerce Bureau of Zhongyuan District, said that in the next two years, Zhongyuan District will have 19 shopping centers, and the urban complex and shopping mall are the main formats.

In a certain period of time, the Central Plains will become the largest number of urban complexes in Henan.

The consumption habits of the western region will be changed.

For many people, the development of the city makes the taste of "the most Zhengzhou" less and less. But the western region is a place where people have "Zhengzhou complex", which is not based on other regions.

This view has also been recognized by many people. A senior manager who is currently working in a real estate enterprise said: "if the western district can meet the needs of shopping, I think there is nothing wrong with living in the western district."

"Come to the West and kill time."

This invitation contains more content than shopping.

This is also an important reason for the commercial projects under construction in the western region, mainly based on "shopping center" and "urban complex".

Attracting more people to "shopping" in the west is far more tempting than attracting them to buy a brand that can be bought in other shopping malls.

In the city complex, the "MAX" cinema and Starbucks will debut in Zhengzhou.

The future western district is also a place for spending time in the blueprint of businessmen.

"LV has opened to the west, and its audience is definitely not only West."

Someone talks about it.

Yang Guang believes that, as the west gate of Zhengzhou, the Central Plains area has been silent for a long time. In the future, it will also straddle the regional limitations and become the "Central Plains area of Henan".

Increased competition, followed by business to see real kung fu.

Will western business be too crowded? This is not a problem for businessmen. They never worry about getting together.

The more concentrated the commercial body is, the more likely it is to create a good business atmosphere, which will also promote the value of the whole plate.

The head of more than one commercial enterprise said that the government pushed the land, and developers bought land for projects, all of which were demonstrated through planning and planning, and were built on the basis of long-term urban operation.

In the Central Plains area, the construction of such a large commercial entity is correct and advanced.

From the current commercial layout, less than 3 square kilometers of area, a large number of large business gathering, is still somewhat concentrated.

A head of a department store in Zhengzhou said that despite the fact that commercial projects are "misplaced" and "differentiated management" are known by real estate planners, despite the increasing number of "tricks" now, they are basically at the initial stage of trial adjustment, and the bigger competition is yet to come.

For the individual business, most businessmen will talk about attractive shops. The attraction of the brand is enough, and the interesting marketing is not to worry about the attractiveness of the consumer groups.

But for now, it is more to the future market.