Take A Look At &Nbsp; What Is The Most Popular Promotion Of Chengdu Department Store On New Year'S Eve?
There is no big year thirty this Spring Festival. All the expectations are gathered in January 22nd, twenty-nine in the twelfth lunar month.
On the last day of the rabbit year of the lunar calendar, Chengdu
Market
What unexpected promotional tips will attract consumers' attention? An insider told reporters: "on New Year's Eve, the mall will offer the lowest discount in the whole year.
In addition, in order to compete for tourists, shopping malls will also offer gifts such as gifts, raffle tickets and so on.
High sales discount is a plus for performance.
Zhang Xiaoran, a staff member of a foreign company, is shopping at the Wangfujing department store. She told reporters that with the experience of her consumption for many years, "Spring Festival promotion is the biggest promotion in Chengdu shopping malls throughout the year."
Yesterday, reporters interviewed some responsible persons in some shopping malls in Chengdu, and found that on the 29 day of the year, the promotion efforts of Chengdu shopping centers were generally "giving strength".
The industry pointed out that "the Spring Festival is the best time for shopping malls to pull the year's performance. At this time, the sales volume can be increased for the whole year."
Shopping malls: it is understood that the day of the new year's Eve, the Pacific, Wangfujing
Clothes & Accessories
The discount will be the highest point in the year. At the same time, the Chengdu Hualian will carry out a promotion of 300 yuan for 150 yuan in the day, and Moore Parkson is offering a discount of 70 percent off to the full.
Create a gimmick to create a happy atmosphere
On the eve of new year's Eve, consumers in shopping malls, in addition to valuing shopping malls,
brand
Besides the hardware and facilities, it is quite critical for the mall to have enough "year flavor".
"Everyone wants to feel happy in the shopping process."
Miss Xiao, who is expected to sweep the goods on the eve of new year's Eve, is expected.
In order to cater to the psychology of consumers, a number of shopping malls in Chengdu have launched a special activity with an active festival atmosphere.
Store action: on the eve of new year's Eve, customers who go to the SM square can freely drum up the spring drum and open the good luck. They can also receive a wishing card and fill it up on the prayer tree and wish it will come true soon! Chengdu Hualian has erected a nearly 3 meter high LED screen.
Buy gifts, give people all kinds of benefits.
In order to grab tourists,
Chengdu
Shopping malls are also offering a lot of affordable activities at the same time.
When reporters interviewed yesterday in the Pacific department store, many people said they were "locking" the target, waiting for the eve of the lunar new year.
Store action: the Wangfujing department store will spend 400 yuan on the eve of new year's Eve to win a lottery ticket.
It is reported that the most expensive prizes are 800 yuan vouchers for Wangfujing.
The activities of sending red envelopes to SM square 300 have already started. It is reported that customers who have a single consumption of 300 yuan can choose lucky red packets with a small ticket, with 300 copies per day.
In addition, the Pacific department store sells 200 yuan and 300 yuan two stalls to bring good luck to customers.
According to the consumers who bought the bags last year, "in fact, the total price of the goods in the bag is much higher than that of the fortune bag, which is very cost-effective."
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