Inventory Of The 2011 Most Profitable Electricity Providers, Who Has The Most Potential In The Future?

In 2011, we will mark the end of this year's development of China's e-commerce industry.

As early as 1-4 months of this year, there were already 7 expansion of electricity suppliers, including 1 billion 500 million of Jingdong. Besides, there were more than one hundred million dollars in financing for all customers.

Fight for users, advertise, rush traffic...

The seemingly superficial network operators are actually continuous blood flow. The result of such vicious competition is to fundamentally push up the marketing cost of the electricity supplier.

Investors' money is equivalent to directly into the pockets of advertising platform providers. Some electricity providers even run up to 70% of their operating costs for marketing promotion, and this kind of rigid promotion effect is not satisfactory.

However, in 2011, the most "burn" business operators did not become the most profitable websites in 2011, nor are they the most potential electricity suppliers in the coming 2012.

At the end of this special gold consumption season, looking at the e-commerce industry in China, it has been found that a lot of big business people have new trends.

After several rounds of financing, and with the help of capital, although the popularity and sales volume of all customers have increased rapidly, it is still difficult for them to make profits, and the listing is blocked. Jingdong stopped the postal service of "losing money and making money" and began to reduce its operating costs from logistics. However, Taobao and Yat Dian 100 mall have made a lot of applause and applause in the eleven, 12, and Christmas holidays.

It can be seen that although VC has injected more than 30 billion capital into China's electricity supplier in the past, it has objectively created an atmosphere of losing money for the market. However, finding a stable profit growth point is the inevitable trend of development, and money can burn. But what kind of future can "burn" after the once boundless scenery? Many domestic electricity suppliers are also beginning to think carefully.

The call of Vincent also failed to go to the United States on schedule, and executives switched jobs, suppliers rushed money, and insiders broke the news, making the head of the family in a bad old age and began to carefully calculate the cat's winter. The expansion of Jingdong and the lagging of its own after-sales service led to the escalation of the shield. While under the leadership of COO Frank (Frank Chang), Yao point 100 went its own way at the beginning of its founding. It did not blindly follow the old road of "burn money to advertise". Instead, it relied on the Baidu platform, relying on Daphne and other well-known investors to carry out the advertising of high efficiency returns, and opened the flagship store of Taobao's own brand in Taobao and Jingdong mall. Blind pursuit of trading volume, losing money

Yao point 100 not only absorbs many brands, but also manufactures and sells self brand YD100, which is known as the "open and absorb" two brand new way, because the quality and price of its proprietary products can be controlled, so that consumers can really taste the benefits and improve user stickiness.

The reputation of "burning money to advertise" and "blind promotion" is not as good as the foundation of excellent brand quality. In contrast, YD100 has made good use of its good quality to advertise for its obligations, and has earned both popularity and profits. Why 2011? For the 100, it is a year of reform and a leap forward.

Yao point 100 was initially accumulated with good products and services, and its self built brand YD100 has high cost performance, excellent product quality and perfect after-sales service. All links are interlinked, integrating various advantages into one. Even if it can not become the most profitable business in 2011, it has become the 2012 most potential electricity supplier in the industry.

People in the industry say that there is no such thing as opening year or closing year.

And based on the "capital capital" based on all customers, Jingdong and other electricity providers may start at the beginning of the wind and fire, the scenery is infinite. But in the environment of the increasingly high price of online advertising, human resources and courier costs, the electricity providers must weigh their input to output ratio. The growth mode of rough growth should not be the development path followed by e-commerce, but the 100 categories of quality points are the quality of the tablet, the introduction of self sustained brand development, and the steady and steady business.