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    Henan's Five Initiatives To Make The Garment Industry Bigger And Stronger

    2012/1/11 13:36:00 5

    Women's Clothing Brand In Henan Garment Industry

    In January 6th, sponsored by Henan clothing association, the 2012 Henan clothing industry new year friendship and news conference was held in Zhengzhou, jointly organized by Jin Rong International Textile City.

    Zhang Yankai, vice president of China Textile Industry Federation,

    China Apparel Association

    Vice President Wei Lin attended the press conference.

    More than 400 representatives from key garment enterprises in Henan attended the meeting.


    According to Li Guosong, President of Henan garment industry association, in the year of opening 12th Five-Year, Henan

    Garment industry

    Accelerate the implementation of brand strategy, after Zhengzhou "M·SUYA" trousers and "Sen" men's trousers get "China famous trademark", Zhengzhou "Ya DA" women's trousers and "Tai Si Si" Western-style clothes won the honor again.

    Meanwhile, 12 garment enterprises in Henan ranked first among the top 100 Chinese apparel companies.

    In 2011, Henan

    brand

    In the product publicity, 12 clothing brands are on the list.

    Brand drives development and brand creates benefits.

    In 2011 1~10, the growth rate of garment production in Henan reached 73.73%, far higher than the national average.


    Recently, the State Council's Guiding Opinions on supporting Henan to speed up the construction of the Central Plains Economic Zone clearly pointed out: "upgrading clothing,

    Fabric

    The development scale and level of household textiles support the development of brand clothing industry.

    This is an important strategic opportunity, and also provides policy support for the development of Henan's garment industry.

    Li Guosong said: "in 2012, we must seize the opportunity of the Central Plains Economic Zone Construction and industrial pfer, and focus on five tasks to further promote the development of Henan's garment industry."


    He said that the industry association will seriously study the major issues such as the future of women's trousers, the integration of women's clothing, the rise of men's clothing, the improvement of industrial chains, and the improvement of the market, and so on.


     

    Interpretation of five measures


    First, the implementation of the "35 project", that is, the use of 3~5 years, has led to the emergence of a large group of 3~5 annual production of tens of millions of women's trousers in Zhengzhou. The 30~50 family produces 5 million pairs of women's trousers every year, and the 300~500 family produces more than one million women's trousers enterprises each year. The annual production of over 500 thousand women's trousers enterprises in the 3000~5000 family has made the total annual output of women's trousers exceed 3 billion mark, with a gross domestic product value of more than 300 billion yuan.


    Leading the industry to implement the strategy of "going out and coming in", leading enterprises to enhance their capability of independent innovation, leading the industry to set up a technological innovation system combining production, teaching and research, leading the industry to strengthen self-discipline, and launching the large-scale oath signing ceremony of "industry credit rating" and "100 enterprises' good faith management and consumer care commitment".


    Two, increase investment in publicity, expand the impact, enhance confidence and enhance cohesion.

    The six central provinces and Shandong, Hebei, Shaanxi, Jiangsu and other provincial industrial organizations and colleges and universities will create the first "Central Plains professional model contest".


    Three, actively undertake industrial pfer.

    We should take the initiative to launch more horizontal contacts, dig deeper and deeper, and undertake the pfer of garment industry to the Central Plains in order to promote the construction of garment industrial parks.

    Actively participate in various government undertaking industrial pfer talks and investment promotion meetings, cooperate with provincial, municipal, county (city, district) and key industrial gathering areas to undertake industrial pfer activities, focusing on Zhengzhou, Shangqiu, Zhoukou, Hebi, Anyang, Xinyang, Zhumadian, Nanyang and other counties and districts to do a good job in attracting foreign investment.


    We should promote the "standard cup" project of hundreds of millions of skillful daughter-in-law, do a good job in the declaration and implementation of poverty alleviation funds for poor daughter-in-law projects in poverty-stricken counties, create "China's famous clothing cities (famous towns)", and create 2~3 "Henan province to undertake pfer demonstration zones" to create a large pattern of Henan's clothing manufacturing.


    Four, strengthen brand building.

    We will vigorously organize and recommend enterprises to declare "Henan famous brand products", "Henan famous trademarks", "China famous brands" and "China famous trademarks".

    Focusing on Zhengzhou women's trousers, women's wear, Anyang knitwear, Shangqiu and Zhoukou professional wear, we will do a good job in the declaration of Henan's famous brand products, and actively cooperate with the quality supervision departments to carry out thematic activities of "brand awareness and cultivation of famous brand products".


    Five, give full play to the role of the association's bridge and link, and actively enhance communication and contact with provincial, municipal, county (District) government departments at all levels, timely grasp relevant policy information, and try to help enterprises to coordinate and solve various problems that need to be solved by the government, so as to create a good development environment for enterprises.

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