The Topic Of Sports Shoes Can Not Be Wrapped Up: Brand Internationalization &Nbsp; Market Internationalization
It is reported that Quanzhou
Gym shoes
The attempt to brand internationalization has been very fruitful in recent years.
In recent years, with the listing of several leading enterprises in the overseas capital market, the internationalization of the brand and internationalization of the market brought about by the internationalization of capital have become the focus.
Quanzhou
The shoe industry, especially the sports shoe industry, is a topic that can not be turned around.
As the leader of Quanzhou sports shoes, Anta CEO Ding Shizhong said in the speech of the company's 20 week celebration: "in the future, Anta will continue to uphold the spirit of self pcendence, constantly enhance the brand strength, promote the strong development of China's sporting goods industry, and lead the Chinese sports brand to win more international discourse power."
This shows the ambition of Quanzhou Rio Tinto global market.
PEAK is the first Quanzhou brand to put forward the brand internationalization. Now, the company is actively using its own brand to expand overseas.
market
Last year, the PEAK American branch was established in the United States.
"In the past, there was a saying: who first accepts market economy, and who wins first.
Now, whoever wins the global economy first will win the future. "
Xu Jingnan, chairman of PEAK group, made no secret of his ambition to internationalize the market.
He believes that the footwear industry in Quanzhou should have the vision and mind to make a big global market, and the mind is very important.
Xu Jingnan mentioned that the pace of PEAK's creation of international brands is increasing. Last year, they have established sales and R & D companies in the United States, and some foreign branches and offices have been established.
Even earlier, PEAK had opened a branch in Italy.
In the current overseas market, Xu Jingnan is optimistic about the development of ASEAN and the Middle East market. He thinks ASEAN as a neighbor and unique tax exemption policy is a rare opportunity for Quanzhou brand.
PEAK also set up a branch in Philippines and set up branches in Australia and New Zealand near Southeast Asia.
In fact,
Anta
Quanzhou sports brand such as XTEP, Hongxing Erke, and erid had already made a strategic layout of Southeast Asia four or five years ago.
Singapore is a market entry point for Anta brand to enter Southeast Asia.
A few years ago, Singapore began to incorporate into the global marketing area of Anta.
Through the establishment of a joint venture company, Anta has opened several stores in the bustling areas and central areas of Singapore, laying a solid foundation for its next Southeast Asian expansion plan.
The relevant person in charge of Overseas Affairs Department of XTEP (China) Co., Ltd. said that XTEP's approach to open stores abroad is basically to find a general agent in a country, and then operate in the form of franchised stores.
Apart from setting up a special store in Southeast Asia, XTEP is also promoting local advertising to expand the market.
In Malaysia, Singapore and other places, XTEP has increased its local brand promotion in recent years, and encourages powerful dealers to come out of the country and bring their brands to the world.
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