Can'T Guangzhou Department Store Get Up? The Scale Of The National Third Single Store Is Hard To Enter The Top Ten.

Guangzhou, the ten largest single department store in the national department store, is hard to enter.

The Guangzhou economic and Trade Commission has recently revealed on its official website that the total retail sales of consumer goods in Guangzhou (hereinafter referred to as "social zero") in 2011 will exceed 500 billion yuan mark, which is expected to reach 522 billion yuan, an increase of 16.5% over the same period last year.

This is the 20 largest commercial circulation in Guangzhou in the past third years.

However, the ten department stores of the national department store, which was released by the national authoritative business information center of China, have been absent from department stores in Guangzhou for many years.

Does this mean that the department store industry in Guangzhou is getting cold? The experts do not have to worry about it. Although Guangzhou's business seats are not high, it does not mean that the quality is inferior to that of other cities.

Present situation

Whole country

The average growth rate is 100 billion every two years, and the scale of commercial circulation has been 20 for more than 20 years.

The achievements behind this data are amazing.

But what is more intense is that the statistics released by the state authority show that according to the sales volume of the department stores and the top ten retail sales, Guangzhou's department stores have not been listed in the top ten for more than 20 years.

Igo reporters looked at the list in the past ten years, and found that the top ten department stores came from cities like Beijing, Shanghai, Hangzhou, Suzhou, Wuhan and Nanjing.

Journalist insiders know that although this is just some boring data, in fact, as long as people in department stores are very concerned about this ranking, it is the only authoritative list in the country, just like the Grammy music list or Oscar's status in the film industry. The single store ranking of the national retail enterprises is largely a "Oscar" award from the domestic retail industry. Although it does not award prizes or bonuses, many retail businesses are particularly interested in it.

In addition, according to Guangzhou's senior department stores, the total retail sales of consumer goods in Guangzhou dropped 4.7 percentage points year-on-year in the first three quarters of last year. The Guangzhou department store industry can not help but feel more and more comfortable. Although the financial statements of several shopping malls such as Guang Bai and friendship show steady development, sales of many department stores have declined for 10% consecutive years since September last year.

Generally speaking, near the end of the year should be a peak season for commercial consumption, but Yangcheng department store has collective worries.

On the other hand, the Municipal Economic and Trade Commission said that the retail business of the city in 2011.

Expert comment

No ranking Heroes

Member of China Chain Store Association, assistant and Deputy Secretary General of Guangdong provincial Circulation Industry Association, Hua Jun, President of the first commercial network.

For the strong contrast between the two sets of data, Huang Huajun smiled lightly. He said, "don't say that the absence of the ten department stores in the national department stores and the twenty strong ones were also absent for a long time!" he went on to say that in his impression, Guangzhou had only entered the list in the era of SOUTHERN BUILDING. Since 80s, Guangzhou has been ranked third behind Shanghai and Beijing, but the sales volume of single stores is still not ranked in the whole country.

This is not a overnight phenomenon, but a long-term phenomenon.

According to reason, the market capacity of Guangzhou is so large that the department store industry should be holding a golden rice bowl, but in fact it is not.

Huang Huajun regrets that the market in Guangzhou looks very large, but Guangzhou's department stores are very difficult to do.

"Although Guangzhou merchants do not have high seats, they do not mean inferior quality to other ports."

Huang Huajun analysis, first of all, the brand awareness of consumers in Guangzhou is relatively weak, which is caused by the heavy cultural environment in Guangzhou.

The unique temperament of Guangfu culture leads to a totally different consumption concept between Guangzhou people and some other cities in other parts of the world. Guangzhou's catering industry is very developed, so Guangzhou's market is large, but consumers do not spend much money on the department store industry.

Secondly, there is a strong professional market in the whole country.

Therefore, many people even buy department stores, not to department stores, but to professional market to scour goods.

It can be said that a large group of retail consumers will go to the wholesale market.

Moreover, Guangzhou's geographical location is also unique. It is not clear in four seasons, and has no winter. Sales of winter clothing and fur often make most of the sales of department stores realized in winter.

And Guangzhou is adjacent to the world shopping paradise Hongkong, "high priced goods also go to Hongkong to Amoy."

"Foreign department stores are also very difficult to establish in Guangzhou. This is a negative reflection."

Huang Huajun believes that there is a good sign now that with the arrival of a large number of new immigrants, they will pay more attention to the brand, which will also imperceptibly change the consumption concept of Guangzhou native people.

Especially after the 1980s, the consumption concept has changed greatly compared with the older generation of Guangzhou people. Now you see, luxury goods are slowly coming in.

Huang Huajun believes that with the progress of society and the accumulation of consumer culture, Guangzhou people will gradually rewrite the concept of not paying much attention to brand.

This is a natural process.

Moreover, domestic tariffs will be lowered step by step, and the advantages of Hongkong shopping will fade away in the future.

"Don't talk about heroes by the so-called rankings!" Huang Huajun said, a city like Hangzhou, Ningbo, can create a day's sales figures, which Guangzhou can't imagine.

This has something to do with the local people's sense of consumption, which does not mean that they are really smart in Guangzhou department store.

It is precisely because the market in Guangzhou is not good enough that the practitioners of Guangzhou department stores are more experienced than other ports. But on the other hand, because of the bad market in Guangzhou, foreign department stores do not choose to enter easily, but also make local department stores lack of competition consciousness.

Huang Huajun believes that as long as Guangzhou businessmen have the ability to expand, they must go out. The cake in the local market is so large. If they want to expand further, they must rush out and take the advanced management techniques of Guangzhou department store to make a breakthrough.