Hot Online Shopping Drives The Rapid Development Of E-Commerce In Jiaxing

Tap a few times keyboard Click a few mouse, and then at home and so on, "baby" to the door. Over the past year, how many people in the country have had online shopping experience? The answer is 194 million. These people have been in the past year. online shopping Of A turnover Up to 773 billion 560 million yuan.

The nationwide online shopping market is hot, which has also led to the development of e-commerce in Jiaxing. Yesterday, reporters learned from the city's e-commerce industry association that last year, Jiaxing's e-commerce industry was developing rapidly. In 2010, there were only 80 member enterprises in the e-commerce industry association, and 120 in 2011, an increase of 50%. With the increase in the number of enterprises, sales have also increased significantly. According to statistics, the sales volume of the association's online units reached 1 billion 100 million yuan last year, 2.75 times that of 2010.

　　 Leading enterprises drive obviously

In e-commerce enterprises in Jiaxing, the performance of leading enterprises is particularly bright. Among them, the sale of wheat bags in 2011 amounted to 510 million yuan, an increase of more than 50%. In the past year, wheat bags have been actively developing overseas markets while stabilizing the domestic market. brand Layout.

Last July, the wheat bag Beijing logistics center was set up, making the fashion bag experience provided by wheat bag more convenient. Subsequently, the operation of Mai Bao's Japanese official website helped further expand the overseas market of wheat bags. Mai Bao also actively enriched the brand layout last year. In October, Mai Bao launched its high-end brand, JAMIE MOORE, and held the "wheat bag JAMIE MOORE 2012 spring and summer new product conference" on the China International Fashion week. At the same time, in addition to winning the brand image of "pleasant goat and grey wolf", the wheat bag also introduced the Japanese tide brand "Kimura I Hong" and "Yoshida Teruji", the exclusive agent for Japan's "SEAL" tire bags and so on. It is understood that wheat package plans to build warehousing in Japan in the next 3 years, striving to become the No.1 of Japanese fashion bags, and will continue to expand the North American and European markets in the future.

In addition to wheat bags, some other leading e-commerce companies in Jiaxing also handed in good transcripts last year. Before the Shang industry, it mainly sold men's clothing. Last year it increased the brand of women's clothing. Its online sales increased from 65 million yuan in 2010 to 300 million yuan; the five Fong Zhai Group grasped the three major festivals and started the brand last year. Sales volume It reached 36 million yuan.

　　 Traditional enterprises continue to transform and break through

"In 2011, another notable feature of the development of e-commerce in Jiaxing is the breakthrough of traditional enterprises in accelerating transformation." Wei Jianhua, Secretary General of the city's e-commerce industry association, said that in the association's enterprises, there were 39 from the transformation and upgrading of traditional industries.

Through the network to open up a new market, Jiaxin silk is a successful case of traditional enterprises turning to e-commerce. After several years of efforts, the development mode of "network + entity" has provided good conditions and foundations for the comprehensive improvement of brand influence. Last year, online sales reached 16 million yuan.

Nowadays, more and more traditional enterprises in Jiaxing begin to get involved in e-commerce. Jiaxing Sen Chuang Fashion Co., Ltd. mainly produces high-end women's clothing, which was sold to foreign and domestic first tier cities. Last year, the company entered the Taobao mall and started selling online. Zhejiang Carson Industrial Co., Ltd. is a listed company that produces high-grade furniture and leather goods. Last year, it entered e-commerce and made a brand on the Internet.

　　 Has formed a more complete industry chain

The reporter understands that among the member enterprises of the city's e-commerce industry association, there are nearly 89 sales enterprises engaged in clothing, leather goods, food, household appliances, textiles, sports goods, cosmetics and so on, as well as 30 kinds of supporting services such as software information services, banks, express delivery and personnel training, thus forming a relatively complete e-commerce industry chain.

At the same time, Jiaxing has also formed several e-commerce gathering areas, such as Jiaxing International Creative Culture Industry Park, Ji Yang Lu online shopping street and Yicheng electronic commerce building, Nanhu Creative Park, Chengnan Road Chuang Chuang center, famous capital e-commerce Park, Shanghai Jiaotong University (Jiaxing) Science Park and so on.