Online Shopping Has Become A New &Nbsp For Selling Fake Products; The Price Of Fake Nike Is Only 200 Yuan At A Cost Of Only 50 Yuan.

　 　 network Pursuit of selling fake chain: Hidden interest chain behind super low price

The use of Internet trading platform for selling fake goods is a new trend of infringement on intellectual property rights.

A market price of more than 1000 yuan. Adidas The new sports shoes, a shop price is only 300 yuan, buyers from all over the country and even overseas.

In addition, LV wallet 500 yuan, Swiss watches 200 yuan, some online trading platform "cheap and affordable" price, many consumers are in hot pursuit.

But behind these super low prices, there are many hidden chains of counterfeiting and selling interests. In recent days, Fujian public security organs cracked many cases of online selling and selling, including the above online stores, involving hundreds of millions of yuan.

The reporter learned from local interviews that small factories and small businesses in some cities along the southeast coast have produced counterfeit names in large numbers. brand The infringing products are sold to the shop operators through the first and two wholesalers. The online shop operators sell the infringing products to the whole country and even abroad through online spanactions and express spanportation.

Business volume is blowout.

Fuzhou's maowu village shoe market, which had been depressed for a long time, suddenly ushered in a blowout in 2011.

Thanks to the rapid development of online shopping, in the more than 1000 square meter small shoe market, there are few ordinary consumers who buy and sell their shoes. Most of them are wholesale shop operators and express company employees.

People familiar with the situation said that there are more than 1000 shoe couriers sent to all parts of the country every day, but they are mixed up.

Lin Liang, chief of the Fuzhou economic and Public Security Bureau's Mawei Branch Economic Investigation Team, told the reporter that a large number of fake and famous brand sports shoes and costumes were sold here, including Nike, Adidas, Lining, CONVERSE, Puma and so on. "Online trading has become a new channel for selling fake products. Sellers have set up online stores on Taobao and other websites to sell infringing goods at a low price of 100 yuan to 300 yuan."

A survey of local public security agencies found 3 fake gangs. They bought a large number of counterfeit products at low prices in Guangdong, Fujian, Putian and other places. At the same time, Taobao (micro-blog) registered dozens of "Taobao merchants" and sold them through QQ, telephone and other links.

According to the public security department, these online stores sell mostly new brands of footwear and clothing, which are highly emulation and fine workmanship. It is hard for ordinary consumers to find authenticity. Online shop operators spanfer goods to higher level wholesalers or producers according to the number of orders received every day, and then deliver them through express channels.

At the end of October 2011, the Public Security Bureau of Mawei launched a unified network operation, arrested 14 suspects, and seized a large number of counterfeit well-known brands of sports shoes and sportswear nearly 10000 pairs (pieces), involving a total amount of about 20000000 yuan.

According to the head of the Fuzhou economic and Public Security Bureau's Economic Investigation Detachment, there are many kinds of infringing products, including clothing, shoes, bags, cigarettes, liquor, cosmetics, watches, etc.

Since 2010, the Fuzhou Municipal Public Security Bureau has investigated and dealt with 50 cases of online sale and sale, 49 cases have been cracked, 62 suspects have been arrested, 16 have been arrested, 22 have been prosecuted, 98 98 have been sold, and counterfeit Nike, Adidas and other brand shoes, more than 70 thousand pairs, counterfeit brand beach shoes, more than 20 thousand pairs, counterfeit LV, GUCCI and other well-known brand leather products have been found.

Lin Licheng, deputy chief of the Fujian Provincial Public Security Bureau, told the reporter that since the 2011, the use of the Internet platform for sale has become a new trend of crimes against intellectual property rights. The case shows a trend of multiple occurrence. The cost of crime is low, the scope of harm is extensive, and the amount of money involved has become the characteristic of such criminal activities.

Lin Cheng said that the public security organs will focus on cracking down on the new type of crime of selling online. Since September, the local police have cracked hundreds of cases of Internet sales, involving hundreds of millions of dollars.

Selling interest chain

Compared with the traditional physical shops, the threshold and cost of setting up shop are much lower than that of traditional physical stores. There is no need to store or rent, or even to register for business and taxation.

Because of its simplicity and convenience, online shops are favored by more and more businesses, and online shopping is in the ascendant. However, due to the low threshold of online shop and the lack of effective auditing mechanism, some illegal elements also make use of loopholes in supervision and take the network trading platform as a selling place.

This reporter learned from the public security organs in Fujian that some lawless elements were working with small workshops, small businesses and middle wholesalers and distributors in some coastal areas to form a chain of interests, namely, offline fraud, wholesale distribution, online shop sales -- express spanportation.

Judging from the cases seized by the Fujian public security organs, the counterfeiting enterprises are mainly distributed in the coastal areas of Jiangsu, Zhejiang, Fujian and Guangdong.

Putian, Fujian, is an area where the footwear industry developed along the southeast coast is relatively early and its technology is relatively mature. From the case of Internet sales cases cracked by public security organs, many producers of infringement products, wholesalers and online shop operators are concentrated here.

Wang Dechun, Secretary General of Putian Footwear Association, told the reporter that since the 80s of last century, the footwear industry in Putian has been developing rapidly because of the industrial spanfer from Taiwan. At present, there are more than 1000 shoemaking enterprises in the city, with an annual output of more than 1 billion 500 million pairs. Putian's shoes are mainly exported. More than 80% of the products are produced on the basis of OEM orders abroad or imported. Nike, Adidas, Reebok and other famous enterprises have authorized Putian shoe manufacturers to engage in production.

"But the profit of foreign trade is thin, and a pair of shoes can only earn 3 yuan to 4 yuan," Wang Dechun said. In pursuit of high profits, some small workshops and small business owners take the risk. Under the background of the current hot Internet shopping, the production of counterfeit and counterfeit famous brand products, through network sales, "seriously affected the healthy development of the industry".

In a more than 3000 square meter factory warehouse in Xiuyu District of Putian, our correspondent saw the tens of thousands of counterfeit Nike shoes, UGG snow boots and other brand-name shoes and clothing gathered by local police recently. Lin Bin, leader of the economic investigation team of Licheng sub Bureau of Putian Public Security Bureau, said that some counterfeit brand bags, shoes and clothing can be false. According to the simulation level, these counterfeit products have "goods", "B goods" and "super A".

Wu Jiangshan, the detachment of the Putian Municipal Public Security Bureau's Economic Investigation Detachment, told reporters that from the cases seized by the public security organs, the infringing products of the network sales mainly include the bags, shoes, clothes and so on of the well-known brands such as counterfeit LV, GUCCI, UGG, Nike, Adidas and so on. Producers, wholesalers, distributors, shop operators and so on are profiting from each other, forming a chain of illegal and criminal interests.

Lin Bin said, with a pair of counterfeit Nike shoes priced at 200 yuan online, for example, wholesalers' purchase price to producers is generally 50 yuan, and wholesalers sell off lines and distributors scattered all over the place. Distributors generally get 80 yuan to 100 yuan for wholesalers to get goods, and the profit margin of distributors is between 20 yuan and 50 yuan.

Some fake products with rough workmanship and poor quality are also sold openly in online stores. In March 2010, the Fuzhou Lianjiang police cracked the Taobao shop "CONVERSE shoes flagship store" sales case, seized counterfeit CONVERSE brand shoes more than 3.6 pairs, involving about 3 million yuan, the suspect Chen and others from the field of 20 yuan per purchase price of counterfeit brand sneakers, and then from 50 yuan to 100 yuan price for sale.

Strengthening spanaction regulation

Wujiang mountain told this reporter that since 2010, local public security organs have continuously increased their crackdown on online sales, knocked down hundreds of small businesses and small businesses, and seized 800 thousand pairs of infringing shoes since 2011, and seized nearly 400 million yuan of cases involved. Under the pressure of the police, a large number of small workshops suspected of fraud and enterprises were closed down for rectification.

Many people in charge of public security organs in Fujian province pointed out that the online sellers still have their living space. On the one hand, the consumer people blindly advocate the famous brand products, while the authentic brand goods are often expensive, so that some consumers turn to buy fake products with high simulation. Compared with authentic brand goods, counterfeit products are realistic and the price is at least several lower. The supply and demand effect leads to frequent occurrence of counterfeit registered trademarks.

On the other hand, counterfeit trademarks of famous brands often yield higher profits than ordinary counterfeit goods, which drives some lawless elements to ignore risks and make use of high simulation technology to produce fake goods such as goods, B goods and other ordinary consumers.

In this interview, our correspondents also found that some shop owners did not have a clear understanding of the crime of selling and selling. In late November 2011, the reporter went to a number of cyber holiday dens with police officers of the Putian Municipal Public Security Bureau. Most of them were graduates who had just graduated from college. They felt that the job was not easy to find now. The low cost of online shops, the low priced products sold online were popular and the money was fast. It was a good way, but the legal consequences of producing and selling fake well-known brand products were not clear.

The head of the relevant departments of the Fujian public security organ said that at present, the low entry threshold of the network trading platform, the spanaction regulation and the auditing mechanism are not perfect, which gives the opportunity for the counterfeiting and selling of the tickets.

In an interview with this reporter, the experts pointed out that due to the lack of effective supervision, the number of online sales and infringement of intellectual property crimes increased year by year. While increasing the intensity of such crimes, we should also strengthen network supervision. Especially those who provide platforms for Internet spanactions, they should assume the responsibility of supervision and do not provide convenience for the sale of holidays.

The above experts suggest that some network trading platforms should improve the access mechanism of online store operators, increase the examination of the status of operators, qualifications and operating conditions, strengthen daily supervision, and supervise key operators who sell a lot of goods that are significantly lower than the normal market prices, and sell operators who sell contraband information. The suspected crimes should be reported to the relevant departments in time, and actively cooperate with public security organs in cracking down on Internet sales and criminal activities, including assisting in inquiring, extracting sales records, and providing identity information for sellers.

For small workshops and small businesses in the coastal areas, guiding them to speed up spanformation and upgrading and create their own brands are far away from the temptation of making fake products and realizing long-term survival and development.

Wang Dechun said that we should maintain a high pressure against counterfeiting and selling. The cost of counterfeiting and selling is higher and higher. Legal risk and capital risk are bigger and bigger. The living space of counterfeiting and selling tickets is continuously compressed, so that the whole industry can develop healthily. "Coastal small workshops and small businesses have accumulated some experience in the production process, and speeding up spanformation and upgrading is the right way," Wang Dechun said. The state should increase support for small and medium-sized enterprises and encourage them to adapt themselves to market competition through independent innovation, create their own brands and actively explore new markets, so as to survive for a long time.