YOUNGOR Join Hands With Its 5 Brand To Open The World'S Largest Flagship Store In Yanan Road, Hangzhou.

Li Rucheng:

Spring is coming for industry.

　　 Youngor The world's largest flagship store

"We deliberately put women's models on. Men's wear Display, at the same time, set up a zebra crossing and traffic lights in the exhibition hall to demonstrate urban life. This is in line with the spirit of GY brand, the feeling of young city. The hemp family is made of natural fabrics and home textiles, and the scene style is more elegant. Recently, YOUNGOR opened in the gold belt of Yanan Road, Hangzhou. The three largest flagship store in the world has a floor area of more than 10 thousand square meters. It also opened a "big shop mode" operation era. Its 5 major brands are stationed together. Besides the YOUNGOR that originally gave people a sense of dress, there are also Hart Max and the American brand MAYOR.

Once upon a time, YOUNGOR, a garment maker, left a reputation of "not doing the right thing" in the industry because of the frequent involvement of property and stock market these years. But YOUNGOR, who has been "too lazy to explain", has handed over the answer with action, proving that he has not deviated from the main business. "This year is a year of strength. Although many people are not very optimistic about the economic situation in the coming years, there are indeed peaks and peaks in the market. But we believe that the key is to improve our internal strength. For example, when the financial crisis happened in 2008, when the industry looked at its worst, the most advanced person could be another leader." YOUNGOR official said. In the words of YOUNGOR chairman Li Rucheng, it is "spring for industry".

While living in real estate at the same time, YOUNGOR's internal strength training is also carried out at the same time. "For example, we put the industrial chain in the upper reaches, from fabric to clothing manufacturing and retail terminals, and we all started to grow cotton ourselves." YOUNGOR related responsible person said, "once there were hostages doubt whether we are big and all right, but we think that men's clothing is too easy to homogenization, for example, everyone in Jiangsu to take fabric, it is difficult to reflect their style. In addition to the shape and design of men's clothing, a large part of it is reflected in fabrics, which is difficult for others to imitate.

In Hart Max's display area, a male model is wearing a black cloak and masks and leaning on the showcase. Even though it is mechanical, it is mysterious and old-fashioned. But then the male model took off the cloak, took off the mask, and the action slowly became soothing and natural, giving people a feeling of relaxation. Take staff's words, this is used to express Hart Max's brand spirit: free and casual, leisure and enjoy life.

In the past, they always used to be in the mood to make clothes. YOUNGOR, which was mainly made up of formal clothes, even gave people a sense of marginalization. In recent years, they seem to have learned something: they should study the psychology of consumers, establish their familiar atmosphere and enter their way of life. "For example, for business people who travel frequently, they hope. Man's suit I'll take care of it, so I need to iron it out, hang it out of the trunk and wear it. " YOUNGOR official said, this is also the direction of the future.