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2011 China'S Clothing Industry Ten Big News

2012/1/26 10:57:00 14

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Lee Tung Qi A Textile Industry Association Found

In 2012, China's garment industry has come to a new year. Looking back, there have been many noteworthy events in the field of Chinese clothing in the past year. The China Textile Industry Association changed its name, the first China clothing convention was held, the seven wolves bought the IPO, and the rate was about 47%. Recently, the authoritative media of China's textile and garment industry -- the China daily textile, the clothing times and the Chinese fashion newspaper jointly published by the economic daily newspaper group, made a comprehensive combing of the major news in 2011, and judged the ten largest Chinese clothing industry in 2011. News 。

1, China Textile Industry Association renamed

In November 11, 2011, the China Textile Industry Association announced that the China Textile Industry Association was renamed the China Textile Industry Federation at the third member congress. The Third Council of the China Textile Industry Federation was elected by the conference, and Wang Tiankai was elected president of the Federation. While reviewing the work of the Second Council of the Federation in a comprehensive review, the conference has carried out a comprehensive plan for implementing the "12th Five-Year" development plan of the state and the textile industry in the future. It is an important conference to link the past and the future.

In the past, the China Textile Industry Association lacked its name. union "Two words, often make some foreign government departments, organizations or individuals and some domestic units mistakenly believe that the association is the same as textile, chemical fiber, clothing and other professional associations of the same nature, to open up domestic and foreign business, seize opportunities, improve work efficiency brings much inconvenience. Therefore, the China Textile Industry Association applies for changing the name to "China Textile Industry Federation", renaming it will help the association to strengthen the centripetal force and cohesion of all members' associations and institutions to take the new road of industrialization, play a more powerful role in the "joint fleet", accelerate the transformation of the development mode of the textile industry, and assume the heavy task of turning the textile power into a textile power.

2. The first China fashion conference was held.

In from October 20 to 21, 2011, the first China fashion conference hosted by China clothing association was held. Xie Hold. During the first "China clothing Convention", the five annual Council of the Chinese Apparel Association, the China Garment Association Expert Committee and the annual conference of men's wear, women's wear, children's clothing, clothing accessories, underwear and so on were held, and with the power of "capital," "power of electric business", "product strength", "integration power", "cultural power", "mode of strength", "transnational", "the". Power And "technology power" is the core of many parallel meetings. During the conference, the 20th anniversary celebration of the China clothing association was also held.

People's expectations for the first China clothing conference are obvious to all. Especially when the 20th anniversary China Garment Association is established, the whole industry needs a ceremony, and the whole industry needs a summary. People really feel that this is not a simple 20th anniversary celebration, nor a simple annual meeting, but a brand new one. Pattern At the beginning of the year, we saw the assembly of CHIC. At the end of the year, the Chinese clothing convention became a new consensus in the field of Chinese clothing.

3. Mercedes Benz is sponsoring China International Fashion week.

In October 25, 2011, Mercedes Benz China International Fashion Week 2012 spring summer series was held in Beijing. This is the first time that China International Fashion Week has been working closely with international big enterprises since its launch, which has had a tremendous impact inside and outside the industry. Founded in 1997, China International Fashion Week, after 14 years of exploration and improvement, has become the top professional exhibition platform for new products, new designs and new technologies in fashion, clothing, accessories, bags and make-up. In recent years, with the continuous development of China's economy and fashion industry, the influence of China International Fashion Week has been increasing. More and more international brands supporting the fashion industry have begun to pay attention to and participate in the China fashion week. The cooperation with Mercedes Benz is the symbol of China's international fashion week's development. It not only embodies the purpose of fashion week's "brand, fashion and innovation", but also benefits the deepening of the market-oriented operation of China fashion week. It is also an inevitable demand for the international development stage of China International Fashion week. It is also an important symbol of the internationalization of this excellent platform. From then on, China International Fashion Week and German fashion week, Japan The fashion week is on the same line.

4, Li Dangqi was elected chairman of the new China Fashion Designers Association.

In November 1, 2011, the first meeting of the Seventh Council of the China Fashion Designers Association was held in Chi. The meeting voted to adopt the list of executive directors. Li Dangqi was elected chairman of the Seventh Council of the China Fashion Designers Association. Liu Yuanfeng, Su Baoyan, Wu Haiyan, Song Xiaoxian, Zhang Qinghui and Zhang Zhaoda were vice chairmen.

Over the years, the China Fashion Designers Association has played an irreplaceable influence in fashion industry designers, scholars, technical experts, brand experts, column editors, fashion models and other fields. Its gold Platform China International Fashion Week has become the top domestic fashion, clothing, accessories, bags, make-up and other new products, new design and new technology release platform, which plays an important role in promoting original design. Since 2010, since leaving office in the chairmanship of the China Fashion Designers Association, the selection of the chairman of the new China Fashion Designers Association has always been the focus of attention. However, this suspense hangs for a year. Finally, during the China International Fashion Week in 2011, suspense is announced: Li DQI Qi's position as the new chairman, from Secretary to Secretary, to the famous judges, Li DQI has absolute professional authority, but in China clothing The position of the chairman of the association of designers is also expected to rise to a higher level, and more about the right to speak in the future of China's fashion industry.

5, the price of luxury attracts attention from inside and outside.

On March 22, 2011, Yao Jian, spokesman of the Ministry of Commerce, responded to the question of "domestic luxury prices higher than overseas" at a press conference of the Ministry of Commerce. The Ministry of Commerce believes that the Ministry of Commerce will strive to solve the problem of China's luxury goods prices much higher than that of the developed countries during the "12th Five-Year" period.

In recent years, domestic consumers' overseas purchases are common. Earlier, Chen Deming, Minister of Commerce, pointed out at a high-level forum in March that there were no customs duties in some overseas markets, and that the distribution system of high-end consumer goods in the mainland was one of the reasons leading to some famous brand products "cheap abroad and expensive domestically". Reducing import tariffs on consumer goods is aimed at attracting overseas luxury consumption.

On July 15, 2011, at the regular press conference of the Ministry of Commerce, Yao Jian, spokesman of the Ministry of Commerce, said that the fundamental starting point for tariff adjustment for high-end consumer goods is to expand domestic consumption and demand. Yao Jian also said after the meeting that consumption tax items should be adjusted is a consensus of experts. But the timetable for adjusting luxury tariffs needs the Ministry of finance.

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6, 2011 China International Clothing and Accessories Fair theme "discovery" has deep meaning.

In from March 28 to 31, 2011, the 2011 China International Clothing and Accessories Fair (CHIC2011) was held at the new national exhibition. The CHIC organizing committee will define the theme of 2011 as "discovery". From the theme setting, it will give the costumes a broader and farther thinking. CHIC will also look for more and more details. CHIC2011 focuses on fashion and creativity, and always asks for the concept of low carbon and healthy environmental life to run through all the planning and working details. Starting from the decoration and decoration of each exhibition area, the low-carbon green green healthy lifestyle is spread bit by bit, bringing each participant's experience and experience in his own environment. Sentiment 。

Leaders at all levels have visited the men's wear hall, the fashionable and fashionable leisure hall, the ever rising down house, the lively children's wear hall, the elegant and beautiful women's wear hall and the charming overseas hall. This exhibition not only reflects the development of garment industry and clothing brand, but also reflects the progress of textile technology and design level. Garment industry has taken part in the innovation of upstream textiles, bringing new life style.

For CHIC2011, people will find some new brands, new trends in the coming season and new trends in the next 2 years. For the entire Chinese garment industry, it has undoubtedly had too much practice. Now it is time to find new things and new rules of the whole industry, and then complete the transformation and upgrading of the whole industry.

7, the Chinese fashion alliance is the first Chinese fashion.

In from October 17 to 20, 2011, the Chinese fashion alliance landed again after the first successful fashion event in 2010. In the meantime, the 16 China fashion designers' press conference and the second China Fashion Industry Forum around the theme of "global context and Chinese value" were launched by Chinese young designers as the publishers and outstanding Chinese fabric brands.

The focus of the industry is the launch of the youth designers promotion programme. Relaxation, Jiang Ling Nearly 20 young designers, such as Chen tran, Hua Gao Feng, Zheng Tong, Xu Yanhui, Yang Beizhi, Yin Ming, Tian Xiaotian, Liu Haicheng, Yan Ming, appeared on the stage, explaining their keen perception and unique understanding of "Chinese fashion" with their personalized design language. Based on the influence of economic globalization, the rapidly developing Chinese fashion industry is becoming larger and larger, and it is increasingly integrated into the global fashion inspiration. As a unique and rich culture and fashion value system, "Chinese fashion" is being skillfully communicated by more and more Chinese and foreign fashion people, showing the world that China is a fashionable individual who can not be ignored.

8, A's high-end stock market

In July 22, 2011, the China Securities Regulatory Commission issued a notice, and the 158th meeting of the trial committee in 2011 approved the first application of A shares. According to the landform prospectus, the 50 million shares of the company will be issued, accounting for 25% of the total share capital of the company after the issue, with a planned capital raising of 850 million yuan. In August 30th, landform officially landed on the small and medium-sized boards, becoming the first class of high-end women's clothing in the A share market. From July 22, 2011 to August 12, 2011, and from August 19, 2011 to August 30, 2011, the listing of Rand is very tight. So far, she has become another listed company in the field of high-end women's clothing in China.

Authoritative analysis experts believe that at present, the brand names of high profile, such as long Zi, Baozi, Mars Phil and so on, are high-end brand women's clothing. The target population is mature women, so it belongs to the direct competition relationship. So listings are bound to pose a threat to Baozi and Mars Phil.

9, the seven wolves purchase

In March 29, 2011, at the China International Clothing and accessories fair, the seven leading Wolves of the domestic clothing brand announced the formal takeover of the garments Co., Ltd., trying to create an agent platform for international luxury brands to enter the Chinese market. The completion of the acquisition also marks the "seven wolves" to further improve the brand management structure of enterprises, enhance the operation capacity of enterprises, and lay a solid foundation for achieving the goal of "integrating international and creating fashion".

　　 Seven wolves Takeover is the growth potential of luxury goods in China, as well as the purchasing power and consumption of luxury goods by Chinese consumers. The seven wolves, through participating in the international famous brand operation, absorb the experience of international brand in product design, organization order, terminal management and so on. By absorbing experience, a greater added value can be obtained. At the same time, apart from hard training, mergers and acquisitions have also become an effective way for Chinese garment enterprises to complement each other and improve their strength. On the other hand, authoritative analysts believe that the seven wolves to enter the luxury market can effectively offset the trouble caused by cost growth.

10, IPO was denied about 47%, testing the old mode of service enterprises.

According to statistics from the Institute of international finance and securities, the total number of clothing and footwear enterprises in the A share market in 2011 was 15, 4 were listed, 4 had passed, 7 were not, and the IPO rate was about 47%. In these unfinished enterprises, the capacity expansion is too large, and the continued profitability is the main reason. There are major flaws in corporate independence, lack of continuous profitability, uncertainty in growth, and related party transactions (i.e., some transactions between the controlling shareholders of the controlling shareholders and the indirect holding enterprises and listed companies), which may lead to the transfer of company interests. Unfair, internal control and standard operation are not in place, tax preferences and subsidies are excessive. rely on Accounting standards are not standardized, and competition in the same industry is the reason why garment enterprises fail to get to the meeting.

The most important factor in the future will be the profitability, competitiveness and future development of the enterprise itself. Clothing enterprises with outstanding performance and profit patterns are more likely to get the attention of the capital market. In 2011, the repeated failures of clothing enterprises also indicated that they had to make some changes. Garment enterprises could no longer be able to go on the market by mass production and large scale shops. The profit model and sustainable development ability of enterprises had been tested.