Waltz Men'S Clothing: Stepping Out Of A Brand'S Systematic Development Road

This is a

As a famous brand in the field of Chinese men's wear, Waltz will always make the most suitable for Chinese consumers.

In terms of brand building, "water tower theory" is the pride of waltz.

The higher the water tower in physics, the greater the potential energy of water, the greater the speed and volume of water reaching the terminals.

Brands and products are like water in a water tower. To allow as many distributors to recognize the brand and products of the walnut, we must occupy the commanding heights and establish the strong position of the wal brand.

It can be said that "water tower theory" has made Waltz become a strong brand's "dream".

Along with the pformation of the market structure, the direction of the pmission of the wal brand has also changed dramatically. In 2011, the signing of the alliance's advertising was followed by the high-profile advertising of the waltz. At the same time, Sina, Phoenix and other front-line portals were immediately followed. The micro film "new type of mobile man" was also in the rush of filming. The waltz formed a truly three hundred and sixty degree new media communication mode.

With the popularization and popularization of the monopoly mode, the number of domestic franchised stores in wal Mens has sprung up like mushrooms.

As Mr. Ma Jinyuan, chairman of the walnut car, said, "if we regard an enterprise as a tree, then fruit is the pursuit and goal of the enterprise (including at least economic interests and social interests). Advertising, publicity, packaging and other marketing and channels are the fertilizer of this tree. Fertilizer is essential for the survival and growth of the enterprise. However, the most important thing is whether the enterprise can grow and develop in a long-term, real and healthy way."

To this day, the wal has gathered numerous honors to continuously sculpture the charm of the walnut brand.

The wal brand is recognized by the state authorities as "China famous trademark". In addition, the walnut car also includes many domestic and international awards including "China's most competitive brand", which has been highly recognized by authoritative institutions, making the brand of the walnut brand more.

In the view of wal, consumers think a good brand is a strong brand.

Therefore, waltz has always regarded the relationship with consumers as the essence of brand building, and has also made great achievements.

Research institutions figures show that: "waltz" series of men's clothing sales for three consecutive years increased by more than 30%, some of the products in the domestic similar products among the top ten.

Enterprises rely on their strength to create brands, and at the same time enhance core competitiveness through brand management, thereby expanding market share and enterprise scale, and have been rated as "the most competitive men's clothing brand in mainland China".