Advantages Of Garment Business Outsourcing

From wait-and-see to swarms, and then to repeatedly run into the wall, traditional enterprises set foot in it.

After years of development, China's e-commerce has become the driving force for the development of China's Internet economy.

The Ministry of Commerce pointed out clearly that in 2015, the proportion of e-commerce applications in China's Enterprises above Designated Size reached over 80%, and the amount of online retail sales was equivalent to more than 9% of the total retail sales of social consumer goods in 2015.

Under the dual driving of policy and market, traditional enterprises have been in touch with the net, but most of the enterprises in the net are out of the picture because of the lack of Internet genes. More and more enterprises begin to choose e-commerce outsourcing service enterprises to provide their generation operation services, and establish a sound network sales channel.

The pain of traditional enterprises

The state purchase network of the fashion costumes, which was officially launched in late 2009, was very optimistic at the time. It was very optimistic to say that "fashion and happy shopping start from the state purchase!" "wherever you are, light mouse, rich and fast changing fashion products will give you the first time to experience surprises and shopping pleasure."

But whether it is resource allocation, logistics distribution, or

In addition to keeping pace with the times, traditional enterprise networks are more of a helpless move. As the offline market has been shrinking by online extrusion, they have to re choose e-commerce that has hurt them. But in the face of familiar and unfamiliar e-commerce market, traditional enterprises are at a loss.

First, there is a lack of knowledge about e-commerce.

Traditional enterprises do not lack core competitiveness. What they really lack is the understanding and understanding of e-commerce. They regard e-commerce as just selling online, but they do not expect it to change the whole line.

The two is the lack of professional operation team.

Traditional enterprises do not have a strong team in the net. They mostly integrate the original sales team into the e-commerce department, but they do not know that in addition to the traditional sales team, they also need to be like the marketing team, the excellent technology team, the logistics team of Jingdong and the operation team.

With the development of the electricity supplier industry, whether or not to have scarce talents has become a key factor in the success of e-commerce. Excellent teams have been almost as competitive as professional B2C companies, and at the same time, the talents of e-commerce are expensive.

The three is the weak hematopoietic function.

Traditional enterprises do not have the function of hematopoiesis in e-commerce. They have made strategic plans for e-commerce and even invested tens of millions of capital in building brand B2C website. In order to get the money online quickly, they have invested heavily in recruiting advertisements, resulting in a lot of advertising. As a result, the website has not yet been launched, and tens of millions of dollars have been burnt out by half.

Four, there is a lack of sustained investment.

Traditional enterprises generally have a "wild hope" mentality. They want to invest less in high returns and earn a single vote.

Just like then, after seeing the successful mode of everyone, we rushed in, but generally the traditional enterprises had shorter expectations for the investment time of the e-commerce business, and hoped that short-term investments could be exchanged for long-term benefits. But e-commerce is like a tire on the motorway, and it can not rush on the brake, otherwise the car will be destroyed.

Faced with all kinds of difficulties, can the curve strategy of e-commerce outsourcing enable traditional enterprises to successfully touch the net?

Touch net curve strategy -- e-commerce outsourcing

What are the advantages of e-commerce outsourcing?

In the mature markets of Europe and America, traditional enterprises have always been the protagonists of the e-commerce industry.

Data show that in the list of top 500 retailers in the US online, more than 80% of the enterprises are traditional brand network businesses.

The top ten e-commerce websites in the United States, except Amazon (micro-blog), belong to pure electric business enterprises, most of which are upgraded by traditional retailers, and more than 60% are operated by E-business outsourcing enterprises.

As early as 1999, the US GSI company has begun to set foot in the e-commerce outsourcing service industry, with 500 enterprises serving as the "originator" of e-commerce outsourcing.

In 2000, this business model was introduced into China. As the traditional enterprises accelerated the pace of electronic commerce, the e-commerce outsourcing industry ushered in the spring. More and more Internet companies joined the e-commerce outsourcing industry, providing e-commerce outsourcing services for traditional enterprises, and rapidly increasing the popularity of electric business applications.

So what are the problems that the e-commerce outsourcing enterprises can solve for the traditional enterprises?

First of all, help traditional enterprises solve the problem of low level of internal information management.

Electronic commerce is based on electronic information technology, with the standard of process management. The whole e-commerce process involves front-end sales, large quantity order processing, supply chain capabilities, distribution and allocation capabilities, all of which need strong information system to support.

There are few electric business systems in traditional enterprises, and e-commerce outsourcing enterprises can make use of the system procedures developed by themselves to connect all systems such as CRM, WMS and ERP, so as to achieve seamless connection between the front and rear ends of the entire e-commerce supply chain.

Second, help traditional enterprises solve the plight of talent scarcity.

With the rapid development of e-commerce, talents have become the scarce resources of every business enterprise. They are regarded as the core competitiveness of enterprise development, whether they are professional electric business enterprises or traditional enterprises that have just touched the net.

For e-commerce service enterprises, they have professional operation personnel, strong logistics distribution team, and more efficient management team in the electricity supplier industry for many years. These talents are serving the development of e-commerce in traditional enterprises.

Thirdly, it helps traditional enterprises to solve the problem of lack of operation experience.

The development of e-commerce has made many enterprises unable to give longer "tolerance" period. They usually establish network channels through the original sales team, but because they have been engaged in the development of offline channels, they have no concept of Internet marketing strategy and operation ideas, and will make wrong decisions.

E-commerce outsourcing companies have many years of Internet and retail experience of the electricity supplier operation team, allowing traditional enterprises to reduce e-commerce access time and capital costs.

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Electricity supplier outsourcing service mode

E-commerce outsourcing service has experienced 10 years of development in China, and the new service mode characterized by operation has won the branding of the brand and capital providers.

In the face of the complex environment that plagued the traditional enterprise's electricity supplier, outsourcing enterprises can adjust measures to local conditions, formulate constructive plans according to the business status and business objectives of enterprises, and provide the full strength outsourcing service for traditional enterprises.

Logitech group (NASDAQ:LOGI) announced the establishment of Logitech (China) official mall in April 2011. This is another important strategic decision of electricity supplier after Logitech set up its official flagship store in Taobao.

However, it did not choose a proprietary platform like Logitech Taobao flagship store, but chose to cooperate with XinDa, a well-known e-commerce service company, to operate Logitech sales platform by XinDa.

According to the data from Logitech, the website has been visited for 7 months, and the daily number of visitors has reached 300 thousand. The number of daily orders has reached 200, and the daily turnover is more than 60 thousand yuan.

Channel planning and website construction.

According to the business status and business objectives of traditional enterprises, combined with the e-commerce environment, e-commerce outsourcing enterprises develop e-commerce channel construction plans for brands, including platform selection and phased sales targets. Products and technology teams make website planning and technical support based on the established planning for the needs of the platform, ensuring a good user experience and secure trading environment for the website.

Through the analysis of the current situation and strategic objectives of Logitech's network business, the service providers helped Logitech make an independent network sales channel planning, with the new product first and one size fits all strategy to solve the problem of channel conflict under the online and offline channels, and use the self developed PEC e-commerce system to build a sales website that can bear tens of thousands of visits to Logitech, so that the website and all links processes can be kept in sync.

Marketing planning and brand maintenance.

Outsourcing enterprises rely on professional marketing team, according to the customer's market goals, combined with the characteristics of Internet marketing, customized enterprise network marketing planning and marketing plan in different periods.

They will take account of the brand and sale, execute the marketing plan according to the plan, and report to the responsible person of the traditional enterprise on a regular basis, so as to ensure the marketing effect of each cost expenditure.

According to Logitech's product and market characteristics, the service provider has made a cost-effective network integration marketing plan for Logitech official mall, making the overall ROI (input output ratio) better than 1: 5.

Order processing and call center.

Outsourcing e-commerce, the traditional enterprises do not need to build another online customer service team. The larger scale e-commerce outsourcing enterprises have a call team of nearly 100 people, with professional professional quality, adhering to the "customer service specific" service concept, providing online consultation services for online shopping consumers, skillfully handling every order, ensuring that each order is promptly synchronized to the warehouse logistics department.

Because of this, service providers have ensured the professionalism of customer service consultation and order processing in Logitech online store.

Customer management and data analysis.

Traditional enterprises are engaged in e-commerce because they lose 50% of their customers and sales opportunities because of their lack of operational data analysis capabilities. Professional electronic service associations use professional systems to manage new and old customers, and conduct data analysis according to the relevant data of the website, so as to provide basis for decision-making of e-commerce platform operation.

Logitech's service providers continue to optimize and adjust their operation strategies through analyzing a lot of data such as Logitech mall traffic and sales, and manage new and old customers through the CRM system.

Commodity management and warehousing logistics.

In order to ensure that every order can be issued in time, the outsourcing enterprises will lease or build their own warehouse, manage each SKU for the traditional enterprise management exclusively for online sale, and use WMS system to support the synchronization of order and logistics, and improve the efficiency and accuracy of the goods delivery.

In addition, whether it is traditional enterprises or outsourcing service providers, it is very difficult to build logistics themselves. Outsourcing enterprises will generally adopt long-term strategic cooperative relationship with major logistics enterprises in China to ensure the convenience and safety of commodity logistics.

In cooperation with e-commerce outsourcing providers, traditional enterprises need not worry about the safety and technical failures of the sales platform, nor do they need to pay the low cost of online advertising because they are not familiar with the network marketing rules. They will not be complains of the online service being not in place, but only need to appoint one or two project leaders to negotiate with the outsourced enterprises, which greatly reduces the operation cost and investment risk.

Development bottleneck of e-commerce outsourcing

E-commerce outsourcing will become the third wave of e-commerce development. It is not only a catalyst for the traditional enterprise e-commerce, but also the core link of the entire e-commerce industry chain, helping brands to tap and cultivate the network market.

However, there are still some bottlenecks in the development of the service industry.

First, the game between e-commerce outsourcing enterprises and brand players.

Many traditional enterprises are at the beginning of entering e-commerce. They have the mentality of trying. Without affecting the existing channels, they choose to cooperate with e-commerce outsourcing enterprises, and regard outsourcing enterprises as "enlightening teachers" in developing e-commerce. When they are familiar with all the operations, they will abandon the generation companies and fly alone, which is the biggest bottleneck for the development of e-commerce outsourcing enterprises.

Beijing Wuzhou online has been a well-known e-commerce outsourcing company. It has operated many online channels for famous clothing brands. But in 2010, it quietly chose to abandon the whole generation operation and focus exclusively on logistics outsourcing services.

Second, the outsourcing capability of e-commerce providers is limited.

Due to the rapid development of e-commerce outsourcing industry, and outsourcing enterprises own operating costs and risks are much smaller than the pure sales e-commerce platform, thus attracting a large number of small and medium-sized Internet companies to enter.

However, many small and medium-sized outsourcing service providers have different understanding of retail and electricity providers, and the limited practical operation capacity has led to the loss of confidence in the outsourcing of traditional enterprises due to the unexpected effect of the outsourcing business.

Third, traditional enterprises lack the determination to protracted e-commerce.

Most of the traditional enterprises choose to carry out the enterprise e-commerce channel expansion plan because of following the trend or under the pressure of the online market under the influence of the line. They lack the in-depth understanding of the electricity supplier, and the resources they give are not enough, resulting in the cooperation with the e-commerce outsourcing enterprises, and the contract can not be seen in a short time, and the small and medium-sized e-commerce outsourcing enterprises that are terminated by the contract will face a crisis of closure or pformation.

The three factors that restrict the development of e-commerce outsourcing service industry are the crisis of trust and win-win between traditional enterprises and outsourcing enterprises.

For traditional enterprises, it is necessary to make clear that nowadays, as social division of labor is becoming more and more detailed, e-commerce is the strategic standard of enterprise development. Only by allowing professional people to do professional things, can e-commerce of enterprises go further in the long run.

For outsourcing enterprises that provide services for the traditional enterprises, only by focusing on the electricity supplier industry and improving the service level can they gain more trust from the brands.