Children'S Wear Shop For Harmonious Colors

As the saying goes, "look at the color, look at the flowers near", that is to say, when people see one in the distance.

Another experiment on form and color: when people observe an object, they pay more attention to color in the first few seconds, but pay less attention to the form. After a while, the body and color attention is only half of it.

Different colors can create different feelings, such as red gives people a sense of excitement, and blue gives people a sense of tranquility.

Because color has these characteristics, it makes it play an important role in the display of stores, and also causes the vast number of merchants and

We often encounter such a situation when we join the franchisees of clothing brands. They are always eager to teach some universal display methods.

And the principle of dry color can often be accepted.

In fact, some emergency methods can only solve part of the problem, often difficult to draw inferences.

The color display method in the store is neither unpredictable nor able to solve all problems with several simple cases.

To learn the color display of stores, we must first grasp the basic principles of color, and constantly accumulate practical experience. Only in this way can we find a fundamental solution.

The basic principles and characteristics of store color:

First, the basic principles of color.

The color change rule of stores is based on the basic principles of color. Only by grasping the basic principles of color can we use flexibly according to the special rules of stores.

A, related terms of color

1, hue, lightness, purity

Hue: the name of the appearance of a color.

Lightness: the brightness of a color.

Purity: the purity of color.

2. Cool colors, warm colors, neutral colors.

Cool colors and warm colors refer to colors that give people ice or cold.

Neutral colors, also known as colorless, consist of black, white and grey colors.

Neutral colors often play the role of interval and harmony in collocation, and are widely used in display.

Good use of neutral colors will bring twice the result with half the effort for clothing display.

3. Similar colors and contrasts.

According to the adjacent position of color ring, color is usually divided into five colors: adjacent color, similar color, middle difference, contrast color and complementary color.

In practical application, we usually divide it into two categories: similar color and contrast color.

That is to say, the colors arranged within 60 degrees in the color ring are collectively referred to as similar colors, and the colors of 110 degrees to 180 degrees are collectively referred to as contrasting colors.

Similar coloring has a soft, orderly and harmonious feeling. Most of them are used for display in store shelves.

Contrasting coloring with strong visual impact, color is usually used for window display, or for some ornament in the store, in order to attract customers' attention and adjust the mood of customers.

The influence of B and color on customer emotion

Different colors will give people different feelings. Different coloring will bring different feelings to customers.

Warm and warm colors: warm colors produce passion, brightness, liveliness, warmth and so on.

Cool colors make people feel calm, calm, steady and passive.

Lightness: bright colors will give people a sense of lightness and lightness. Low lightness will create a steady and steady feeling.

Purity: high purity, high coloring, low purity color gives people a gentle and elegant feeling.

Color sense of lightness: in the same volume, lightness and lightness, there is a sense of expansion and lightness and a sense of shrinkage.

Advance or retreat of color: lightness and sense of advancement, and lightness of retreat.

Two, the color characteristics of clothing stores:

Clothing is a product of popularity. It contains not only material but also spiritual aspects.

Compared with other commodities, clothing has its own characteristics. Only by fully grasping its points can we better achieve the color planning of clothing stores.

According to the characteristics of clothing, sales techniques and sales target, the color points of clothing can be summarized as follows:

Diversity

It is a feature of clothing that multiple series and various colors exist together in a store.

Each clothing brand has its own specific consumer group, but even in the same group of consumers, its aesthetic appearance is different.

Because, in order to meet the needs of different consumers, each brand will launch several styles of different series in each season. There are usually 3-4 series. The colors and styles of these series are different, so there will be many colors coexist in such a store.

Polychromatic stores are also testing Chen's ability to control and deploy the entire store.

Variability

Clothing is a very seasonal commodity, because of seasonal climate changes, frequent replacement, color matching in the store is also complicated.

Especially in the two seasons, there will be two parallel seasons in the stores.

Therefore, how to arrange the changing colors in the store and connect the colors of the two seasons before and after the season alternately are also the skills that Chen should have.

Epidemic

Clothing is the most popular commodity. Every year, the international fashion color organizations will introduce some new popular colors.

Therefore, Chen Li should not only learn the conventional collocation method, but also constantly observe and discover the new fashion collocation methods, bring forth the new and bring forth the new, and continuously add new connotation to the color planning in the store.