Timely Change Of Children'S Wear Shop

timely

If a shopkeeper does not know how to deal with seasonal products in a timely manner, he will not know how to change seasons in time, because this is a related link.

First, want to sell more products to increase cash flow;

Two, if you think the goods are coming into the next season, the existing ones will not be sold.

Three, the concept of changing season is not strong.

Many failed shopkeepers are generally not very experienced in changing seasons. In many cases, customers ask for the goods to enter the next season. The normal situation is that the storefront guides customers to change seasons, not customers remind shopkeepers to change seasons.

Children's clothing is divided into two parts. One is selling seasonal books, toys, food and so on all year round. The other is underwear, jackets, sleeping bags, shoes, toiletries, straw mattress, mosquito nets, etc.

The weather is relatively cold in the first month, and the children are still wearing winter clothes. They began to wear spring and autumn clothes in February. This season, outgoing clothing is a busy season. By the end of March, the season is basically over. From March 10th, we will stop buying goods and start selling the outdoors clothes. After twenty days, we can basically do it.

There were more seasonal products in the beginning of April, not only summer wear, but also washing and bathing classes, swimming products, straw mattress, mosquito nets, sandals and so on. The peak season of summer products is usually over by the end of July and early August.

Sales promotion will start in July, and the purchase volume will be reduced from June. The decline rate is generally around 40%. The principle of promotion is to start processing summer supplies in the hottest days.

In August, the autumn wear began, but the quantity should not be too much.

Starting in late September, the winter supplies began to handle winter products from the end of November. At the same time, we should be careful about the purchase quantity of the coats. We need a real sales basis: how many customers are there in a month? How much is the proportion of shopping jackets? Plus how much should we enter into the special situation during the Spring Festival?

Inadequate estimation of Spring Festival sales is not the main reason for backlog, because Chinese shoppers focus on shopping a few days before New Year's Eve, especially clothing.

For children's clothing, a few days before the Spring Festival is not the most important time, because parents are children first, after themselves, because considering the traffic and weather conditions, generally will act ahead of time, so remind shopkeepers must pay attention to, do not think that a few days, many people, must have enough goods, unless the shop is usually the coat is also the key, if usually seldom make a coat, then do not have many goods in the days before the Spring Festival.

The real problem is: all stores know that goods need to be replaced promptly, and the stocks are careful. But after the real operation, they still follow the feeling, or follow their competitors. They always wait for others to go on. The customers ask questions before they start to act. If the goods are not delivered in time, the market will lose a lot.