Five Aspects Of Clothing Market Management

Wholesale market operation

Relatively speaking, dealers in the wholesale market have formed self-management, self-management and self-discipline business practices over the years. After years of development, there has been a great difference in the operation mode, scale, strength, business philosophy and integrity of each other, which results in the diversity and complexity of the service management content provided by the market.

As a market operator, how to satisfy the continuous development desire and enhance the effectiveness and pertinence of the service according to the different demand characteristics and requirements of distributors in the market become the first concern that needs attention in the process of service management.

First, improve the overall quality of management team.

Improving the overall quality of the management team is

The shortage of managerial talents has always been a major reason for the development of the wholesale market operation and management in China.

On the one hand, the rapid development of the wholesale market has made it difficult for some of the original market operators to operate in accordance with the traditional mode of thinking to break through and innovate in practice, relying too much on the management experience and mode formed in the traditional wholesale market.

On the other hand, many people do not have a correct understanding of the operation and management of the market, and feel very boring. They think it is very difficult to deal with merchants, or put themselves in a very high position, and the distance between them is too large, and they disdain the communication and exchange with the merchants. They are not interested in the work.

Haining leather city thinks that talents are more important than enterprises.

In this regard, the practice of leather city is: the combination of talent training and introduction is mainly based on training.

Because the talents trained by the enterprises will be more involved and more emotional in the industry, although the introduction of talents has their own advantages, enterprises can introduce them to others, and the talents who have no sense of belonging on the salary can be used unstable.

Talents need someone to first discover his abilities, find them after training, and use them after training.

Changshu Garment City pays attention to the construction of talent team, and adopts the open competition method for the market manager who directly participates in the market management.

The clothing city has particularly strengthened the training and education work for young cadres. It has compiled the plan for the study and development of young managers in Changshu clothing city, and carried out competitions and training activities such as thematic training of young cadres, training and training of Putonghua, and Putonghua competitions.

At the same time, through the implementation of volunteer service system for young management talents, all-round training of young cadres is carried out.

In addition, the garment city has also established a Changshu business school with Nanjing University of Finances and Economics to tailor training courses according to the market development status and the actual situation of young managers, and comprehensively enhance the comprehensive quality of the managers of garment city through closed training.

The Beijing Bai Rong World Trade Center has always trained talents and talents with the concept of "people-oriented".

Through its internal quality training and post capacity training, Shangcheng actively develops knowledge workers.

Shopping mall selects ERP system, realizing the idea of "using data to speak and acting according to documents". It is no longer confused by staff turnover or job changes.

Second levels to enhance the overall quality of businesses

From the basic situation of wholesalers in wholesale market, there are still some outstanding problems, such as low level of culture, poor sense of management and poor brand awareness.

Because many people only immerse themselves in their own business, there is no time or opportunity to seriously reflect on their business situation and summarize, which leads to the rapid acceptance and adaptation of the changing business concept and the adjustment of business models caused by industrial upgrading.

As the main body of the market management, it is responsible and obligated to organize the distributors of one family and one household, and carry out pertinent training to achieve the purpose of recognizing the current situation, changing the management concept, widening the management vision, finding the gap, finding the goal and promoting the continuous improvement of the business performance.

Zhengzhou Jin Rong commercial city is also a great effort to train business people.

They carry out professional knowledge training to merchants through various ways, carry out bundled publicity and promotion of Jin Rong's commercial city and merchants, and use their internal publications "Jin Rong monthly" to publicize their products for free. Besides, Jin Rong's market research and information collection and management are carried out to the areas where merchants may extend their products. In the areas where occupancy is relatively high, efforts should be made to excavate the cultural connotation of Yu pie clothing and publicize it, and adopt a face-to-face propaganda mode for low occupancy places, and guide merchants to go directly to various cities for publicity.

Kumar, in Wuhan, has always advocated management as a service.

Because the market serves the merchants and serves the customers.

At the beginning of the market preparation, Kumar compiled the management service manual, established the concept of service as management, and carried out intensive and meticulous training to all merchants.

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Third level to enhance market integrity

The establishment of good faith management system is the core cultural connotation to enhance the brand awareness and competitiveness of the market.

Through the establishment of the integrity management system, we can change the bad impression of the low quality, poor service, cheating management and shopping unease of the public in the past.

Guide dealers to focus on long-term interests, and win the respect and recognition of customers in good faith.

In the market operation and management, a good atmosphere of good faith management should be formed. It should be encouraged and propagated to businesses with good faith, and businesses that are not effectively guided by individual businesses without sincerity, and those who do not speak business ethics and seriously violate the principles of good faith management should be dealt with severely until they withdraw from the market operation.

There are 30 thousand retail merchants in Zhengzhou Jin Rong commercial city. The VIP customer service structure has been established. At the same time, training for terminal retail guides has been launched to improve service quality and satisfy customers.

When there is a conflict between businessmen and customers, under the premise of fair principle, customers tend to tend to customers.

Because customers, especially those coming from abroad, are weaker than Jin Rong's merchants. Therefore, they should fully protect their interests so that they can really feel at home.

The mall has a very strict system for exchanging goods, and has opened a 24 hour service hotline. Any dissatisfaction with customers can be reflected in the mall.

To avoid damaging the interests of customers, in fact, it avoids the damage of clothing brands in the market, thus maintaining the brand of Jin Rong.

The fourth level to enhance the example power of excellent merchants.

In the process of market operation, we must give strong support and publicity to the excellent businesses with innovative ideas and outstanding achievements in the industry.

Through their drive, we continuously expand the scale of the leading businesses.

So as to enhance the overall competitiveness of the market.

For business owners with backward business concepts, products that are not in line with market demand and poor management capabilities, they must withdraw from the market through effective means and leave opportunities to strength businesses.

Through various ways, we should enhance the dealer's sense of crisis, form a business atmosphere of strong and big business, and change some dealers' conservative management and aggressive concept.

Changshu Tianhong clothing city attaches great importance to cultivating excellent merchants and cultivating its own brands. They have positioned the tower of Tianhong A as the regional headquarters of the brand clothing, and the B tower is Tianhong city and the OEM center. The market floor is from one floor to the five floor as the wholesale market.

It meets various development needs of clothing brand from display, Internet trade and entity trade.

To support its own brand, Tianhong has held four new product launches every year, inviting many buyers to come.

Secondly, the three dimensional publicity and promotion of Tianhong, from the internal magazine, website, brand docking conference, media campaign and other multi pronged efforts, spare no effort.

At present, Tianhong has a large number of independent brands, such as Eli beauty, Jacobs Road, Hollywood, cool Barba, C Berg Layton, O Paris and so on. Many brands have their own franchises in the Jiangsu area. The channel network is spread over Jiangsu, Anhui and Shandong, and some independent brands have an annual turnover of over 100 million yuan.

The fifth level to enhance the comprehensive operation and service capabilities.

As the main body of market operation, it is necessary to intensify the collection, analysis and judgement of the industry information, and timely convey the information that is in line with market development, industry trend, industrial trend information, price trend information and consumption dynamics to the vast number of dealers, so as to provide decision-making basis and reference for you, and reduce operational risks brought about by blindness in the course of operation.

On the basis of the first phase, Southern China city launched the two phase of textile and apparel in a timely fashion, aiming at making a textile product center for garments, home textiles, underwear and so on.

The two phase aims to integrate the entire textile and garment industry chain, not only the extension of the first phase of the textile market.

Integrated business matching, exhibition and other functions, so that buyers from all over the world get one-stop service, looking for the most complete accessories in China, the new popular fabrics with scientific and technological content, fashionable clothing styles and all other raw materials.

The business mode of Southern China city has made up for the defects of scattered procurement and lack of perfect principle supply in the PRD region. Experts have commented that Southern China city has now become the "WAL-MART" for the purchase of industrial raw materials, an integrated service center, and a comprehensive business service platform with a logistics system and a good business environment.

On the platform of South China City, it not only provides an exhibition and trading center for large-scale industrial raw materials and finished products, including functions of trading, exhibition and display, testing, e-commerce, information exchange, warehousing, distribution, freight and financial settlement, but also a modern comprehensive trade logistics city and high-end production and service industry base integrated with purchase, tourism, catering, leisure and entertainment.