Wedding Season Home Textile Market

Nowadays, many new people are busy getting married and holding wedding banquet, hoping that their wedding can add joy to the coming New Year of the dragon.

The marriage boom also promoted wedding dresses, wedding photography, wedding services, wedding banquet, jewelry and wedding.

Recently, when visiting the bedding market in Beijing, reporters found that many home textile brands have launched a series of new wedding themed products to compete for the wedding market.

From the trend, this year's wedding home textile design is no longer restricted to the traditional big red tune, more new natural elements and modern design technology to add, so that the wedding home textile products add fashion color.

Subversion of traditional red

Generally speaking, Chinese people prefer to decorate with red when they are married. Bedding is no exception.

People choose red to hope for a good luck and make the day of festivity more happy.

Xu Hangjian, director of the China Textile Design Center, said: "on the design, most of the wedding bed products are made of peony, which is known as" the king of heaven "and" the king of flowers "as the design elements. The flowers are colourful and elegant.

On the pillow, delicate and realistic embroidery techniques are used to reproduce the charm of peony and echo with quilting technology, which makes the product's sense of beauty more prominent.

At the same time, in the naming of products, wedding home textiles are intended.

In the course of the interview, the reporter also learned that nowadays, the aesthetic standards of consumers in choosing wedding home textile products have also undergone tremendous changes.

In the past, red was the main color in the new house. The more red quilts on the bed, the happier they were, and some even reached 10.

However, this situation has changed.

"Many new people are more willing to choose from the principles of practicality and choose more colorful home textiles, such as light pink, pink and blue, and even people choose the bedding that is totally different from traditional wedding, such as rice white, emerald green and so on.

Xidan shopping mall Luo Lai home textile salesman told reporters.

During the interview, just a couple of newcomers came to pick up the products on the bed they used to get married. They said that the first element of choosing the bed product was comfortable and beautiful, and the bright red and strong bed bed, though it could bring strong visual impact to the people, add the festive atmosphere of marriage, but it was not conducive to sleep and rest, so the red bed product was not practical.

Statistics from the Ministry of Civil Affairs show that nearly 10 million new couples are married each year in China, and the total annual total expenditure on marriage has reached 250 billion yuan.

The huge wedding spending not only promoted the development of wedding dresses, studio buildings and other industries, but also promoted the prosperity of wedding home textiles.

At present, after 80 is the peak age of wedding, it is the main consumer of wedding products. Therefore, the design of wedding home textile products must first meet the aesthetic standards of the post-80s generation.

"Now the wedding bed products have gradually developed from the single red to the polychromatic system in the past, such as pink, purple, bean paste and so on. These different bedclothes which are different from traditional wedding colors are more and more loved by the post-80s consumers." Xu Liguo, planning manager of Jiangsu golden sun textile Technology Co., Ltd. told reporters: "usually a set of wedding beds sells for more than a few thousand dollars, so many post-80s consumers want to buy wedding bed products with both wedding and wedding styles.

For example, in a large area of red, appropriate addition of other colors, thereby reducing the irritation of large area of red. "

"For the 80 generation consumers who are particular about their personality and who are bound to break through the restrictions of traditional concepts, the heavy red is too vulgar. Therefore, we advocate combining Chinese classical elements with modern styles in the design of products.

Although red is the main color, it does not stick to it.

Jiang Huafeng, general manager of Shimin home textiles, who has the title of "wedding home textile expert" in the home textile industry, also said that the demands of modern young people on product design have been increasing. Red as the main color of wedding products, it must be fashionable to match the tastes of young people.

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Pursuit of personality fashion design

After 80, they generally have better educational background and rich growth environment, thus cultivating their pursuit of high quality life.

"80 is very picky when choosing bed products, which makes many home textile enterprises racking their brains in designing new products. In order to catch these customers with strong consumption and impulse consumption, many home textile enterprises have launched a very personalized wedding bed to cater for the taste of the 80's," Xu Li told reporters. "We not only used many fashionable elements in the design of bedding products, but also used some hi-tech in the weaving of bedding products, attracting young people's attention with the design that could show their individuality.

For example, in the traditional wedding bed design with embroidery, gold prints and auspicious allegory patterns, modern, simple and fashionable decorative elements, such as heart-shaped patterns and exaggerated embroidery, have been shown, showing both a long history of Oriental culture and a modern and smart modern civilization.

Ming Chao's newly launched wedding product "true love" is more in line with the aesthetic needs of Post-80's in the design concept. It can be seen from the name only that the post-80s need not only the "Romance of love" but also the need for "true love".

In order to express this true meaning, the product is striving for excellence in the selection and matching of fabrics, and skillfully combines various processes such as printing, jacquard, embroidery, quilting and so on, making romantic feelings fly in imagination, and the joyful mood is released in warmth.

Another new product, "Lan Dai style", is a "quasi wedding" product. Its positioning is that it can be used as a wedding product and can also be a gift.

"Blue Dai style" also adopts a variety of techniques in the design, but it is different from "true feelings" in fabric and color.

Although the tone is also based on romance, the "true feelings" emphasize the warm mood and decorative effect, while the "blue Dai style" uses pure cotton twill print fabric, and pays more attention to the practicality of the product.

The post-80s consumer group not only attaches great importance to the design of the fashionable personality, but also cares about whether the bed is green or not.

The quality of bedding will directly affect people's health and mental state.

Since 80, they have not eaten bitterness since childhood. They are held in the palm of their hands by their parents. They eat and use the best. With the increasing living standard, most consumers of this age group will buy the healthiest and most comfortable bed products. "Sales staff of the Xidan shopping mall told reporters," if the products made from soybean fiber, bamboo charcoal fiber and milk fiber are the most popular products of consumers after 80, "

The quilt is favored by wedding photo.

Printing wedding photos on quilts, pillows, pillows and other household textile items has undoubtedly become a way for couples to create romantic "bridal chamber scent".

In the interview, the reporters found that at present, some shopping malls and some bedding stores have launched customized personalized wedding beds for new people. It is understood that these personalized bedside services have been widely favored by prospective new people since they were launched.

A bedding counter in Cui Wei Department Store in Beijing, a bedding printed with wedding photos, is very different.

Reporters interviewed in the shop found that this set of wedding bedding quilt and several pillows were printed with new wedding photos.

Sales staff said that the digital wedding bed printed with wedding photos was released recently.

As soon as the newlyweds provide their own wedding photos or living photos, the manufacturers will make a special bed for the prospective newcomers within a month.

Of course, the price of the digital wedding bed is about 50% higher than that of the same quality bed, but these commemorative personalized bedsheets are still welcomed by many prospective newcomers.

In addition to printing wedding photos on the bed products, some businesses have also launched the service of embroidering names for customers free of charge to attract customers.

In the China World Trade Center bedding monopoly area, the reporters found that some brands of wedding sets can be used to embroider the names and wedding anniversary of customers on the pillow bags for free.

According to the salesmen of a home textile brand store, some young fashions or parents will ask for some bedding products with their own life photos.

How to choose wedding bed products

1. Bedspread bedspreads are important decorations on the bed.

The first thing you see in the bedroom is it, which is the keynote of the entire bedding.

Because the bedcover does not often touch the skin of the nearest person, it is not necessary to use cotton products, but choose dacron or poplin. These materials are quite crisp and not easy to wrinkle.

The style of bedspreads is best compatible with the color and style of rooms and furniture.

If it is used as a new marriage, please choose some happy and warm colors.

2, bed sheets best choose natural cotton products with good hygroscopicity, and fiber cotton is also a good choice.

The sheets made of these fabrics are soft and comfortable.

Dacron cotton blended fabric has poor hygroscopicity, easy to generate static electricity and dust. Therefore, it is not suitable for making sheets.

In addition, sheets should not be too thick and thick, because dust is easily deposited on mattresses through sheets of holes.

The quilts in the market are divided into many kinds of materials. The difference between them is that the feather quilt has good thermal insulation and good moisture absorption and perspire. Silk is filled with mulberry silk and silkworms are not considered to be the most environmentally-friendly quilt because the silkworms can not touch pesticides in the growth process. The insulation of wool (cashmere) is unquestionable and has good drapability, so the comfort and comfort are very good. Fiber is moderately priced, but according to the specifications of four holes, seven holes and nine holes, the price is different. The more fiber holes, the better the warmth, elasticity and permeability. 3. Quilt now

4, generally speaking, the pillow height is about 9 centimeters, which is equivalent to the height of the adult's fist.

The pillow core is made of buckwheat husk and other adjustable objects.

The filling should be soft so that the pillow can be adjusted when sleeping.

Supine pillow lower pillow, neck high, in order to increase the neck and pillow contact area, and maintain the natural curvature of the cervical spine.

At the lateral position, the pillow adjustment should keep the cervical spine in the upright position to maintain the best level of shoulder action so that it can meet the normal physiological condition of the cervical spine.