Annual Meeting Gathers &Nbsp; Pushes Up The Clothing Rental Price.
In the end of the year, the profits of the garment rental industry rose sharply, according to industry sources. In 2011, the turnover of garment rental industry generally increased by about 20% over the same period last year. Reporters recently visited a number of clothing rental stores in the city found that the end of the year, all kinds of dance. clothing And dress demand is the biggest. Meanwhile, due to the shortage of clothing at the peak of the lease period, the rental price of the performance clothing has also risen slightly in the off-season.
Recently, the reporter came to a large costume in Hexi District. Lease There are thousands of different kinds of costumes in stores. "The volume of orders has doubled since November." "The annual meeting of enterprises is the biggest source of demand," said Chen, the head of the store. "Big businesses like banks, insurance companies, communications and so on will do activities every year. They are already regular customers." At present, the average daily turnover is 30-40 orders, and the number of rental garments per set ranges from 10 sets to 80 sets, whereas in the off-season there are usually only seven or eight orders. achievement It has tripled than usual. Business figures have also increased considerably over the same period in previous years, with a year-on-year turnover of about 20%.
Ms. Jiang, manager of a wedding dress shop, said that from November, customers of rental dresses increased significantly. "In recent years, more and more enterprises have begun to pay attention to the image of activities, so the number and quality of rental dresses have been increasing year by year, especially in 2011."
All kinds of celebrations and annual meetings which followed by the end of the year also pushed up the rental price of the costumes. According to industry sources, the rental clothing at the end of the year usually includes two categories: costumes and ceremonial garments. The former has higher rental price, while the latter usually disclaims goods due to the need for a large number of reservations.
Summing up the situation introduced by the stores, the clothing rental industry also has a big drop in the level of clothing rents according to the styles of clothes and the materials. For example, the rents of costumes range from 30 yuan to 300 yuan, among which dance costumes, drama costumes and evening gifts are among the most demanding. The average dancers rent ranges from 60 yuan to 100 yuan, and the host dress is between 100 yuan and 300 yuan.
Shopkeepers have said that every rent peak period, the market is in short supply, the rent will rise from 20 yuan to 50 yuan, and experienced customers will generally book two weeks in advance. For a large number of customers or old customers, shopkeepers will also have certain preferences, such as giving props or spending ten percent off yuan for a million yuan.
In a clothing rental store in Heping District's Cheng Kai Center, the staff said to the customer who was choosing the costume, "hurry up, and it may be late." From New Year's day to lunar new year, every weekend is the peak period of renting. Therefore, like the 7, 8 and 14, 15, these two weekends, clothing is very tight, almost rented.
- Related reading
Small And Medium-Sized Vertical Electric Business Executives Dialogue: How To Save Themselves In Cold Winter
|New Year'S Children'S Clothing Market &Nbsp; High Prices Failed To Stop High Demand.
|- Fashion character | Annie Yi -- Green Skirt Is Sexy.
- market research | Three Faces Of The Domestic Textile Machinery Industry Under The New Situation
- Market trend | Financing 8 Billion &Nbsp; A 8 - Year Protracted War In Tai Zhong, Shanghai
- Market trend | Haining 100 Textile Enterprises Shanghai Marketing Frequent Tips
- market research | Big Names Have Been Evacuated From A Separated Tragedy.
- Venture capital project | Coupon Coupons Gave Birth To &Nbsp In The Era Of "Coupon Consumption".
- Professional market | 浙江式智慧多種新型用工模式頻現江湖
- Market trend | The Basic Form Of Clothing Brand Enterprise Development
- Market trend | Hugoboss Accelerates Into China'S High Profit Market
- Market topics | Jin Enterprises Should Learn To "Wet Marketing" Into The "Three Dimensional Era".
- Looking For Rebirth Codes For Group Buying: Who Will "Remain" King In 2012?
- Traditional Department Stores Test Hydropower Providers To Make Ends Meet: Encounter Three Major Predicament
- BELLE Expands To Accelerate &Nbsp; Last Year Opened 1100 Stores In The Fourth Quarter.
- Migrant Workers Have Gone Through A Two-Way Trip To &Nbsp; Labor Shortage Or Aggravation In The Yangtze River Delta This Year.
- Small And Medium-Sized Vertical Electric Business Executives Dialogue: How To Save Themselves In Cold Winter
- Eight Elements Of Children'S Clothing During Spring Festival
- Garment Retailing Meets The Spring Festival In Dragon Year
- Spring Festival Heat "Red Economy", "Red Storm" Sweeps The New Year Store.
- Clothing Business: Focus On Brand Or Channel?
- Clothing Brand Adds "New Connotation" &Nbsp; Do Well In Dragon Year Spring Festival Promotion.