Many Shoes Are In Love With The "Micro Film" &Nbsp; The New Strategy Of Deductive Marketing.

Microfilm is called micro film, also called microlithography. Microfilm is a complete story which is broadcast on various new media platforms and is suitable for watching in the mobile state and short time leisure state. It has the support of complete planning and system production system, and the content is combined with humor and weird. fashion Topics such as fashion, public welfare education, business customization, etc. can be written separately or series.

Because of the rise of micro films, it has caused many. Shoe enterprises Also love "micro film". AOKANG is one of them. about AOKANG Jiang Yihan, the brand promotion department, said that she prefers to regard this video as a "viral video". Its biggest feature is that it has a certain emotional appeal, which can stimulate people's positive emotions and achieve a resonance in a short time. Jiang Yihan said. "We do not promote the product itself, just convey a spirit of a concept, interpretation of our brand culture." This video is mainly aimed at young people, because they are more willing to accept this form of marketing, brand can achieve the purpose of brand marketing.

In addition, PEAK sports's Micro film "dunk player three points twist Cup" has just been launched, which has caused a sensation in the industry. Only on Youku Internet, it has been broadcast 160 thousand times in 2 days. Peak Second times this year, the brand new marketing method has been applied to brand marketing. The first attempt at the death courier will exceed 8 million requests on the Internet. And a few months ago, the "toilet Chronicle" of the pottery bath has been broadcast for 1 million times in just more than 10 days.

　 Funny plot to create brand awareness

A patient undergoing a heart spanplant on the operating table is waiting for a fresh heart, but the car that carries the heart is broken halfway. Several times through the space and time, the courier tried all kinds of ways, no time to send the heart in real time. On the last occasion, he put on his running shoes and ran to the hospital all the way.

This micro film is considered by the netizens to be a video of "the fun of Zhou Xing Xing + today's most popular traversing + ups and dies + death". But what it shows is the spirit of PEAK ICANPLAY and its running shoes. Similarly, in the second microfilm, apart from brand culture, the focus of the movie is on PEAK's other product category basketball shoes.

　 Micro film marketing climax

"Microfilm is based on grass roots playing micro-blog, and this year it has been popular in advertising marketing." A person in charge of a company in Fujian said: "at present, there are not many enterprises that try to make micro film marketing in Quanzhou, but the whole country has raised the climax of the brand micro film. Major auto brands, cosmetics brands and online games brands have been shot.

A few years ago, the Internet hit video "a murder case inspired by a steamed bread" was regarded as the prototype of "micro film" by the industry. Because the theme is funny, and it is popular, it is spread quickly on the Internet. Starting from the end of the year, the micro film has broken down in the "commercial customization", and this year is the climax of the brand customized micro film.

Throughout the shoe market, the micro film marketing of enterprises is still in the new stage of opening up wasteland, and the potential is obviously immeasurable. But at the same time, there are certain limitations in the development of the times. It is true that there is no certain degree of constraint in the current market for enterprises to impart subject matter in micro films. In short, producers of microfilm advertisements may be themselves or private media people. In view of this, it will inevitably provide some opportunity for some poor enterprises to publicize their products. Therefore, at present, many professions strongly urge the government to introduce corresponding policies and regulations to make the micro film marketing more standardized and practical.

　　 Micro film marketing It's just a good prelude, and the real repertoire depends on the late marketing strategy. But it is this new prelude that brings about the brilliant marketing innovation of enterprises. Especially in the recent TV drama advertising is restricted, many businesses have been fighting in the field of network advertising, this will undoubtedly continue to set off a new round of micro Film Marketing craze in the industry field. Admittedly, looking around the current fierce marketing new situation, if the enterprise wants to stand out in the market, in addition to having a set of reasonable, accurate and specific micro film marketing late stage operation strategy, to ensure the quality of its own brand is the key. At the beginning of the new year, we are also in urgent need of "micro film marketing" or will show a new pattern of more flourishing in the shoe market.