361 Degrees To Start The 08 Marathon Battle

The Xiamen International Marathon, known as the "marathon of the world's most beautiful track", was fired again in January 5th, attracting more than 30 thousand people from all over the world to compete.

At the same time, it is the competition of sponsorship between domestic and foreign sports brands including many Quanzhou brands.

Reporters learned from the Xiamen International Marathon Organizing Committee and 361 degree (China) Limited company, the two sides are very likely to cooperate again, 361 degrees will marathon all-round integration promotion, start 08 battle.

Three years of sponsorship, the Xiamen International Marathon began in 2003. This year, IAAF has been awarded the gold medal event in 2008.

Since 2006, 361 degrees has been the world's top partner and the only designated sports equipment supplier of the Xiamen International Marathon for three consecutive years. It integrates world-class R & D personnel and institutions such as its R & D base, Hongkong information base and American law studio to launch a series of dedicated products for the event.

International Olympic Committee member Wu Jingguo is very optimistic about the domestic sports craze under the background of 08. In view of many domestic competitions' brand operation, he thinks Xiamen marathon and 361 degree cooperation are more successful.

He said that the process of internationalization of the Xiamen marathon is "the result of building and promoting the brand of the competition with the strength of the enterprise and digging deeper into the connotation of cooperation".

Today, the Xiamen marathon has been "gold medals", attracting many domestic and foreign brands, and the conditions for cooperation have naturally risen.

According to Zhang Sijie, Minister of market development of Xiamen International Marathon Organizing Committee, at present, there are so many clothing and beverage companies participating in this competition. There are 9 famous sports brands at home and abroad, including Nike, ADI, and other famous international brands such as Nike and Anta.

As an old "family", 361 degrees will not give up naturally.

It is understood that the 361 degree support cost to Xiamen marathon is second only to that of the total title group, which is only 8 million yuan for promoting and promoting the Xiamen marathon and its own brand.

Now, the three year contract has expired, will the two sides "renew their frontiers"?

Zhang Sijie said that 361 degrees at that time dared to invest and played a very important role in the marathon promotion. In the process of cooperation, the two sides had a good interaction. 361 degrees as a former partner had the priority in competition, and the possibility of cooperation again was relatively large.

The 361 degree (China) Co., Ltd. president Ding Wu said in an interview, 361 degree and Xiamen marathon early cooperation is very happy, the two partners once again "no suspense".

It is reported that the 361 degree 08 advertisement was officially unveiled in CCTV today. Its theme is: China is brave enough to be herself.

The promotion of the Xiamen marathon has been included in the 08 strategic overall planning of 361 degrees, and promoting the internationalization process is the core task.

361 degrees also specially developed for the event the first global "strong magnetic repulsion" sports patented "maglev technology" marathon I, II generation running shoes and the use of 361 degree SPEEDRY three dimensional fast drying technology running suit, but also for the event launched TVC (TV advertising) and print ads, in the state-level media on a large scale.