China's Children's Wear Market Is Far More Than 90 Billion &Nbsp;

Numerous clothing Capital into the children's clothing market, mainly still in the children's clothing market huge development space. Children's wear has been considered publicly in the past two years. clothing The last profitable piece of cake. According to the conservatism of the industry, it is estimated that there are about 314 million children under 14 years of age in China. The average price of children's clothing is 150 yuan, and each child consums 2 children's clothing. The capacity of China's children's wear market has exceeded 90 billion yuan. At the same time, with the acceleration of urbanization, the urban population is also increasing rapidly, and children's clothing market has great potential. In fact, the scale of children's wear market is far more than 90 billion. There is also a huge gap between Ningbo's children's wear market and consumer demand and market status. This has brought a very good brand development for children's wear. Opportunity 。

Chen Guoping has another view, "I think that compared to the already fierce competition for men's and women's clothing market, the market share of children's suits is very large, and there is great room for development. And now many young parents are 80, and are willing to spend money for their children.

Reporters in the interview found that a similar number of people are not in the minority. Because the market for men's and women's wear and casual wear has entered a relatively saturated period, which is not yet determined for many garment capital to enter the market. Children's wear A big reason for the market.

"The market space of children's wear is still very large. Compared to adult clothing, children's clothing brands are not many, and the intensity of market competition is far lower than that of adult clothing. Low market concentration also provides opportunities for new brands." Zhu Xiayan, designer of spring sprout children's clothing, thinks that children's wear market is promising, but the lack of professional design talents and low profit of children's clothing are unfavorable factors for developing children's clothing. "The technical complexity of a single piece of children's clothing is not lost to adult wear, but the money that an adult buys for a dress can buy several children's clothing, so the profit rate of children's clothing is not high as the adult clothing. But this is precisely the current market competition for children's clothing is far inferior to men's and women's clothing. market A drastic reason. "