Wenzhou Foreign Trade Garment Enterprises Create World Processing Plant

Contacted several relatively large scale.

In Wenzhou, professional foreign trade clothing enterprises can do last year.

Recently, the Trade Fair has just come to an end. Foreign trade clothing enterprises are coming home. Last month, the top 100 light industry enterprises, tengxu, a foreign trade garment enterprise, are also among them. The globalization trade process is speeding up, and foreign trade clothing has become one of the most profitable industries.

One of Wenzhou's goals is to become a world's processing plant.

Among the sixteen top garment enterprises in Wenzhou's top 100 light industry enterprises, Teng Xu, the only foreign trade clothing enterprise, was squeezed into the ranks of "big brand" brand enterprises.

The foreign trade enterprise's behavior style has always been contrary to some foreign trade enterprises that bow down and often set up diplomatic relations with friends in the clothing industry.

Enterprise and operation of processing brand

It is one of the reasons to analyze her busy business and lack of talents.

Tengxu is recruiting troops to work hard for the next take-off.

The Canton Fair has just ended, and tens of millions of companies, such as tengxu, Ford and meth Chun, have received orders for several million yuan, while tengxu's intention contract has reached millions of dollars at the Canton Fair.

This time, Xu Yunxu recorded three orders of thick notebooks, and a group of foreign businessmen followed them.

For larger scale foreign trade clothing enterprises, this year's business is unthinkable, tengxu's workers will increase to 1200.

By January 1, 2005, China will complete the process of trade integration, and textile quotas will increase by 27%.

There is plenty of room for foreign trade in clothing.

"There are only three years left."

Xu Yunxu said.

Tengxu will firmly grasp this opportunity, which will take off for Wenzhou's foreign trade clothing enterprises.

In recent years, a number of processing brand enterprises are also eager to try, such as Li Gu has long been the right to export export trade clothing, Xia Meng, France, Huashi, Red Crowned Crane and other men's clothing enterprises have been processing for foreign brands, Openi began exporting clothing to Western Europe this year, they tear open the mouth to enter the international market, as soon as possible to familiarity with international rules.

Who will settle in the foreign trade clothing base?

In Ouhai, Yueqing and other places, as well as the newly developed Binhai New Area, there are many garment foreign trade enterprises.

Nevertheless, Wenzhou's foreign trade clothing enterprises still have the disadvantages of being small and too scattered.

In the early 90s of last century, when most of the clothing enterprises in Wenzhou were still struggling to find business opportunities in the domestic market, Toshi's clothing owners took aim at the international market and made use of local overseas Chinese to take the road of garment export.

Over the past decade, production enterprises have developed from 4~5 to more than 120.

But why the scale of foreign trade clothing enterprises is only a small number, it seems that they do not spend too much energy, joint colleagues have something to do with.

The city clothing chamber of Commerce was established so long that the rattan clothing chamber of Commerce joined in early this year.

Although the inline is not enough, it has a certain brand advantage of foreign trade clothing.

"Wearing in Wenzhou, Toshi Aya", this brand is set up at the mouth of the town of rattan bridge.

The deputy mayor of rattan town said in an interview with reporters that in the original stone port industrial area, the stone bridge industrial area and the Sha Yu industrial estate, the rattan bridge town is planning to build nearly more than 500 mu of land, which can accommodate 50~60 large scale enterprises.

The foreign trade clothing of the industry bridge has a long history and has a certain brand effect.

At the end of this year, the 36 meter wide fishing road will be completed in about a year and a half. It will be connected with the 330 National Highway and the traffic will be more convenient.

He hoped that the foreign trade enterprises could reunite in rattan bridge, the government gave land support, strengthened the regional superiority and the overall scale, not only convenient for foreign businessmen to keep the order, but also convenient for everyone to compete with the large foreign trade clothing enterprises in the field, and strive for big customers to take up large orders together.

As a matter of fact, Jiangsu and Hangzhou Jiaxing lake have received many American orders because of their geographical advantages, such as design strength and fabric advantages.

In the Dongguan area of Guangdong, the processed sheets are crowded in that direction.

If you take it lightly, Wenzhou's foreign trade clothing base may be like the bridgehead button Market and Ruian's woolen sweater market, and gradually disappear.

Ford, which moved into the new factory of 18000 square meters in Wuhu industrial area in June this year, has already realized the benefits of scale economy. Some foreign businessmen know that Wenzhou has such a big foreign trade garment factory through the network.

Foreign trade enterprises, such as Ford and Fei Jin, settled in other industrial parks, also think that foreign trade enterprises often fear that the style is imitated and the guests are taken away. They are three points against their peers. But the reality tells us that foreign trade colleagues should strengthen ties.

Many foreign trade enterprises have the phenomenon of arrears, such as the clothing trade enterprises in Guangdong, jointly set up a "firewall", exchanging each other's needs, announces the poor reputation guests on the Internet, reminds their counterparts to be careful and guard against being fooled.

Wenzhou's foreign trade clothing enterprises should also be able to do this.

Foreign trade enterprises need no brand?

The source of foreign trade orders in Wenzhou is different from that of many other enterprises in Guangzhou and other places, often from Wenzhou overseas Chinese rather than foreign trade companies.

Therefore, some large enterprises usually have more appearances in various occasions in Wenzhou, and there are more processing orders.

For this phenomenon, Zhu Yali, general manager of Ford, thinks that because overseas Chinese will spend some time in May, July and October, ask their relatives in Wenzhou how to do well in processing, and relatives will recommend some well-known enterprises to them.

And some foreign big choice processing enterprises, will find a brand operation experience, design strength of enterprises processing clothing style.

This is why some men's clothing brand enterprises have endless orders and large profit margins.

Foreign trade enterprises are not suitable to hide in boudoir and rely on foreign businessmen to provide their styles. Otherwise, they may get poorly planned and low profit margins.

After a certain scale, foreign trade enterprises should also publicize themselves at the right time.

In foreign trade enterprises, there are often many OEM processes, but Teng Xu, fist and Ford have already made some popularity abroad.

Because foreigners already have a certain reputation in their minds, the foreigners who ordered the order should be labeled with WFST. These foreigners can get 100 yuan from fist and sell for 400 yuan.

And the Ford (FUTE), founded in 1998, is reminiscent of Ford, and foreigners love this brand.

These brands have already been registered trademarks in many countries.

The influential foreign trade enterprises in Wenzhou include the da da, Will Hao faction and so on.

Foreign trade enterprises have less loans. Unlike some brand enterprises, they use their brand advantages to borrow large amounts of bank funds to develop production.

And some small and medium-sized foreign trade enterprises are more difficult to borrow money, which is also a bottleneck restricting the development of enterprises.

Editor's letter: Wenzhou clothing, under the leadership of the clothing trade association, is making efforts to "famous clothing city".

Because one of Wenzhou's goals is to become the world's garment processing plant.

When the domestic trade and foreign trade enterprises can not be distinguished, every business is spread all over the world, and when our entrepreneurs walk around the world as neighbors, the Wenzhou clothing merchants can achieve their ideal.