Wolfgang Liu Yiqun: Tannin Is A Fashionable Attitude That Never Stops.

In the age of learning, entrepreneurship is emerging.

In 1971, Liu Yiqun was born in Jinjiang, Fujian. She studied in the Xiamen University art department in 1991. Influenced by the business environment of the southern Fujian coastal area, she resolutely abandoned business and started business.

Starting from trademark design and selling accessories, groping for business channels.

Liu Yiqun, who likes to collect jeans of various styles and crafts, has formed an indissoluble bond with jeans.

In 1995, he began to try fashion design and made up his mind to create his own cowboy designer brand.

In 1997, Liu Yiqun officially registered in Hongkong to establish Wolfzone, which is plated into Wolf Road.

Liu Yiqun said that "Wolf Road" is a fashionable Cowboy brand that perfectly integrates "wolf culture" and "Tao philosophy" into the brand culture system.

Wolf, one of the dominator of the field, is sensitive, witty, United and domineering. Tao is a representative representative of philosophy and culture in the East. It is the abbreviation of Wolfzone's philosophy of fashion to design the survival and development route and the attitude of life style with cultural details.

After 10 years of self opening shop, product integration and team building, Liu Yiqun officially launched Wolfzone in early 2007.

With many years of experience in product development and marketing, Liu Yiqun has made an in-depth analysis of the international trend. He believes that the urban leisure style will play a leading role in the entire Chinese and international clothing in the next 10 years.

A few years later, the national clothing market was followed by four beacon fires, and the urban leisure market was in a state of competition: the city's modern English, leisure holidays, and campus wind were numerous brands of the main product styles, copying each other, making the domestic casual men's wear market tend to be saturated and identical.

And how to win the brand new growth of the young and brand growth group after 1980s, and expand the attraction and influence of the brand is a difficult problem before Liu Yiqun.

"Dsquared2 twins designer Dean and DanDiesel designer Zollo Renzo are my constant learning objects and examples.

Many foreign cowboy designer brands have been successful and later evolved into works of art and luxury goods. The belief they rely on is "stick to it!" Liu Yiqun said.

In order to seek a more innovative design concept, Liu Yiqun regularly lurks in the most popular palace in Europe and America. Collecting information about the fabric, color, technology and design concept of international jeans is becoming a required practice lesson every year.

Over the past few years, WOLFZONE three major product development bases have been erected in Hongkong, Guangdong and Fujian. The products have realized the perfect fusion of products and colors with bold, free, sexy, heroic and other cowboy elements.

Speaking of the inspiration for the design of Wolfzone Wolfgang brand series, Liu Yiqun said: "it mainly comes from the expression and interpretation of the various life attitudes of the young consumer groups nowadays. With the combination of sex creation and philosophy of life, it can better satisfy their demands for fashion viewpoint.

Style is a sharp mixture of the current trends, attitudes, music, philosophy, clothing and other fields, bold and resolute division of similar lines with the same kind, and optimize the establishment of landmark style.

Attitude is impregnable.

Fashion is an attitude, some people like bright luxury, some people prefer to follow nature, some people prefer exaggeration.

Every attitude is interpreting fashion and becoming an indispensable part of fine life.

"Fashion spirit depends on material, but not materialistic."

Liu Yiqun believes that the diversity of fashion crowd makes people's values diversified.

For clothing, fashion themes are diverse.

"What Wolfzone wants to do in the future is to become a national tannin brand that can represent China."

Liu Yiqun said frankly, and has been making great efforts in this direction, so he chose to represent many famous international brands such as "EDWIN", "TOUGH" and "SALAD" in the Fujian area.

Acting on these brands is not only to expand the brand influence and comprehensive strength of the Wolf Road through expanding stores, but more importantly, he should find the gap between Wolf Road and these brands from the operation mode of these well-known brands, and find out problems such as marketing management, product design, terminal image and so on. "The growth of enterprises is achieved by constantly finding problems and constantly correcting problems."

Liu Yiqun said.

Cross border, pursue passion

2011FIAGT1 world super sports car championship was first settled in Beijing, and Wolf Road dress became the first one. It is also the only Fujian enterprise to join in this heavyweight event and become the product partner of China national racing team.

The mental quality of the world top sports car Championships is highly consistent with the passion and avant-garde brand culture.

The location and style of sports car championship and Wolf Road dress are similar.

Liu Yiqun talked about the reason why he was associated with the world sports car championship. He said that Wolfzone Wolf Road has the characteristics of trendy, forward, dynamic, passionate and wild since its birth, and the racing car itself is the best interpretation of "speed and passion".

What we are trying to present is to highlight fashion and dynamism, savagery and passion.

While doing well in the layout of terminal sales outlets, Wolfe clothing will continue to dig up a good platform that can expand brand influence and improve itself.

The use of colors is flexible.

In September 2011, Wolf Road dress Co., Ltd. not only became a formal member of the China Fashion Color Association, but was awarded the "China fashion casual men's fashion color publishing base" by the China Fashion Color Association. Even more gratifying is that in the same month's "color China" awards ceremony, Liu Yiqun won the "China casual wear color utilization Award" and "China's most attractive men's clothing brand" with the designer's brand Wolfzone. This news made the clothing industry one of the brightest. This is the first time this award has been won by the Chinese Cowboy brand style for the first time in history, and can be highly appreciated by the senior industry judges.

Liu Yiqun said: "this is the recognition and encouragement of the Wolfzone color application results. We will continue to make efforts in the future. We will strive to break through the tradition in the next product development, and apply the color to the whole product chain."

Samsara and tannin forward

Liu Yiqun now focuses on two aspects of product development and brand operation. In addition to original design, Liu Yiqun prefers Zara, H&M, a "fast fashion" brand with a buyer's designer team to achieve the richest style and the shortest production cycle. Therefore, many domestic and international fashion week often have Liu Yiqun's figure.

He believes that attending fashion week is to absorb and learn the concepts and relevant information of the cutting-edge designers at home and abroad.

In October 2011, Liu Yiqun first participated in the 2012 spring summer series of Mercedes Benz China International Fashion Week, which was held in Beijing.

In addition, Liu Yiqun personally led the Wolfzone Team China International Clothing and Accessories Fair (CHIC), so that more people understand wolves.

Unlike most of the clothing companies like to dig jobs, Liu Yiqun and his wolf road company are more accustomed to recruiting professionals from colleges and universities. Although the design experience of the graduates is not enough, they are more likely to accept the design concept of Wolfe clothing and guide the design of blood in Wolf Road. In the long run, they are more promising than the "airborne troops" in the design field.

Epilogue

To this day, as far as the cowboy shops in the world are concerned, as long as the cowboys are watching, Liu Yiqun is still used to buying collections, because jeans are "works of art in clothing". Collecting jeans is a kind of imagination, a value and a culture.

Liu Yiqun believes that from the international fashion trend, designer brand is the general trend, including all levels of the textile and garment industry association. We should give designer brand more policy support, and Chinese designer brand can step out of the country and move towards the world.

Just like a classic rock and roll, like an unforgettable gun and rose, the fashion of reincarnation is always endless, whether it is the call of the wild to step on the rhythm of the city, or the popular rebellion to revive the punk attitude of hard rock. Wolfzone Wolf Road Liu Yiqun can always arouse people's boundless expectations.