Nike'S Initiative: Intelligent Logistics &Nbsp; Behind The Hard Line People'S Low Profile.

A huge square box, with a floor area of 200 thousand square meters, has more than 100 thousand pallets with annual throughput capacity of more than 240 million times, and can meet 79 container trucks.

Nowadays, brand and marketing are not only the key to Nike's participation in China's market competition. In the face of the eyeing of local enterprises Lining and Anta in the sports market, building a powerful logistics support system that can efficiently manage inventory and replenish goods quickly has been put on the agenda by Nike.

Case study:

A huge square box, with a floor area of 200 thousand square meters, has more than 100 thousand cargo pallets. The annual throughput capacity is over 240 million times, and it can meet the loading and unloading of 79 container trucks. The order from the store to the delivery will take only a few hours. The seventh second largest logistics center in the world Nike China Logistics Center opened in Taicang, Jiangsu in early 2011.

A total length of 9 km conveyor belt, order picking machine, radio frequency

This article takes Nike intelligent logistics as an example to extract the dribs and drabs of many brands from the media.

Analysis:

In the Nike China logistics center in Taicang, Jiangsu, all the goods are embedded with electronic tags and scanned one by one. The workers pick and distribute goods according to the information on the electronic display screen. The information is connected to Nike through special data ports, and every day, a complete shared data is sent back to relevant departments.

Massive data information, powerful digital collection and processing capabilities enable all commodities to be sorted and managed well.

In terms of appearance, there are two buildings in Nike China logistics center, which store shoes and clothing items separately, and they are connected by conveyor belt device.

The storage area is divided into two parts: the whole box area and the pallet area, and the bulk pallet area is distributed among them.

If there are large orders, the whole box area can be directly distributed; small orders replenishment can be extracted directly from the bulk goods in the pallet area.

According to the requirement of distribution and sorting, the clothing distribution floor is divided into three layers: the top level is 45 thousand shelf areas with independent coding, the two is two automatic sorting system, the first is the packing and loading distribution area.

It is learnt that the distribution of goods in Nike China logistics center is general.

Taking clothing sorting as an example, when the whole box goods in the storage area of the 3 storehouse are sent to the 2 floor through the conveyor, the operator will scan the label through the handheld scanner.

The placement and height of all labels are strictly regulated to improve the efficiency of checking.

After checking correctly, when the conveyor belt was sent to the 1 floor, scanning equipment was scanned every few meters along the way, the barcode was scanned, and the location information was recorded.

This information is also connected with the automatic sorting equipment distributed in the functional areas of the logistics center, so that the products can be sent to different operation areas quickly.

Once the sorting is erroneous, the pmission belt will automatically throw out the wrong goods and enter the special channel to be handled by the special person.

When the goods are checked by layers, they are packed from sorting to packing.

In addition to checking the number and code of the goods, the packing operator should attach the goods delivery labels to the specified location, so that the machine or manpower in the next link will be checked again.

Before loading and dispatching, the warehouse management system performs information screening again, according to the time distribution requirements of the order, using different pportation tools and multi-level logistics network to ensure that the products are delivered efficiently, accurately, timely and at the lowest cost.