Designer Brand AI Long HEIRLOOM Shanghai Xintiandi Fashion Shop Opens

In December 2011, Heirloom was Shanghai.

The concept store was designed by two French designers, "Dariel & Arfeuillere", aiming to build it into the first brand retailer with a full range of leather accessories.

Based on the previous Heirloom brand

This concept reflects the perfect integration between the ultra modern fantasy world and the realism of classic retail space.

Through the classical metal doors, customers seem to fall into a fantasy in a flash.

Using the gray Art Deco feel as the wall, with the white lacquer frame with cloud shaped lace, to display a series of unique handbag products.

The designer reinterpreted the Heirloom's representative display box and set up a luxurious atmosphere with a cloud shaped lacquer frame with soft ivory white cloth.

The unique interior design is tailored to match this space.

Dark oak custom pouches, inspired by lady's hangers, are not only a creative change in handbags display, but also redefine the concept of private locker.

The bright spot of the new store is hidden in the corner of the space, which is surrounded by gold stainless steel into a cylindrical space, meaning a unique and private boudoir design.

The walls are decorated with Heirloom Classic Golden grid rivets, and the distant gold dust is scattered on the walls and stars, which makes this unique boudoir design more elegant and dreamy.

The space of this independent company has luxurious tactile feeling. It also invites customers to explore products spontaneously and enjoy a close and enjoyable shopping experience.

The potential concept of store design is to reshape a shopping space, so that consumers can feel that they are in a modern and elegant boudoir. They can completely immerse themselves in a comfortable and interesting shopping environment so as to stay away from the smoke of real life temporarily.