Guangdong Clothing Industry Closed Down And Sold &Nbsp; Wholesale To Retail Is Not Optimistic.

After the Spring Festival has just passed, the Guangzhou clothing wholesale market "early Qing warehouse", 80 percent off, 70 percent off everywhere, many stall owners reflect, whether wholesale or retail, so far last year's business is particularly difficult, "cold winter" Hard 。

　　 Guangzhou women's clothing "clear warehouse at the beginning of the year"

The cold winter of the economy and the warm winter of nature, at the beginning of 2012, the Guangdong famous trademark "alien" holder and the Dongguan wilderness clothing factory went bankrupt overnight. Reporters recently visited the large wholesale markets in Dongguan and Guangzhou to see that many of the former wholesalers have now put aside their shelves and sold them to the retail sale of "spitting blood". After the Spring Festival has just passed, the Guangzhou clothing wholesale market "early Qing warehouse", 80 percent off, 70 percent off everywhere, many stall owners reflect, whether wholesale or retail, so far last year's business is particularly difficult to do, "cold winter" hard.

In response, experts said that the impact of the appreciation of the renminbi, rising costs, financing difficulties, and external demand was not strong. The decline in performance, the closure of factories, the collapse of foreign trade enterprises, and the warmer weather since last year, the increasing pressure on the survival of the garment industry, especially last year.

　　 Wholesale market: wholesale to retail is still hard to sell.

Reporters recently saw a large wholesale clothing store in the west, but the long holiday just ended, but there was no noisy crowd in the past. The people who came to the shopping mall were scattered around the stalls.

"70 yuan and one bottoming shirt" is the most. Cheap That's it. " In a ten square stall near the elevator, the reporter saw a big sister bargaining with the seller. The elder sister complained to the seller on the side of the counter offer, "your price this year is obviously higher than last year at least 10 yuan." The seller is also helpless when facing the guest who is scold away.

Ms. Chen has been in the market for three years. She told reporters that the stalls were basically not retailing before, but there was little profit in the volume. But since 2011, stalls were not doing well. "So there are customers who need to buy one or two pieces." Especially near the end of the year, even if the seller voluntarily changes the strategy, wholesale to retail, and the lowest price promotion, it still can not retrieve the overall performance.

Xiaomei, a salesperson on the first floor of the wholesale market, told reporters: "last year, the overall business was relatively bad, and our sales volume probably dropped by 10%. The mall is on holiday, and the factory is no longer produced, so now it is retail at the retail price. And now there are no wholesale customers, most of them are retail customers, and the boss wants to sell the stock and sell the stock.

"The total sales volume of the shopping center has dropped by 10%, the cost is rising, and the climate factor is the reason that affects the performance." According to Mr. Huang, director of customer service department of the shopping mall, the cold air in the south is quite late this year. Winter clothes It's hard to sell.

At present, there are about 1100 merchants in the shopping mall. Some businessmen say that because of the cold weather in the second half of last year and the late winter, the winter clothing business has been affected, and the number of guests has been significantly reduced. Some factories specializing in winter clothing production have been shut down or even gone bankrupt.

"Half of the northern customers who come to our shopping mall take up about half of the total retail sales, accounting for 10%~15%." Huang told reporters, "because of the warm weather, there is a first floor shop owner can only sell 20 thousand ~3 a day, and when it is cold, it can sell 120 thousand yuan a day!"

　　 Manufacturers: cost increased by 20%, market sales decreased by 20%

During the new year's day this year, the Guangdong famous trademark "alien" holder and the Dongguan wilderness clothing factory closed down overnight. The executives of the company were missing collectively and owed about twenty million yuan in terms of payment and processing. It is reported that since 2008, the company began to go downhill. At present, the company is commissioned by a lawyer to handle bankruptcy proceedings.

"Last year, the pressure of garment enterprises is not small. industry In the year of shuffling, some enterprises will not survive the cold winter. He, a vice president of Fumin company, told reporters in Humen. Due to rising costs and net sales shocks, sales of Fumin clothing city fell by about 20% in the second half of last year. "The cost of cloth, cotton yarn and accessories has increased by about 20%."

Huang Peimin, deputy director of Humen economic and Trade Office of Dongguan, told reporters that with the rising cost and intensified competition in the industry, the survival of the fittest will become more and more obvious. On the one hand, some large quality enterprises like YISHION will gradually expand the market share. On the other hand, some sub healthy enterprises will be more and more difficult to survive or even go bankrupt.

　　 Shopkeeper: the peak season is not enough.

Clothing wholesale market "cold current" directly "blown" to the clothing retail store. Fang Fang has been doing the clothing business in Yuexiu District's Di Wang square since 2006. "Business in 2010 is best, especially in the second half of 2011."