The 100Th Shanghai Footwear Exhibition And The Exhibition Of Famous Brand Shops

"Everything for China"

Exhibits: Italy, Spain, France, Germany, Portugal, the United States, Japan and other countries and Taiwan, Hongkong, Macao and other regions and Fujian, Guangdong, Zhejiang, Shandong, Jiangsu, Sichuan, Sichuan and other brands of shoes and leather products.

Exhibitors: shoes and leather goods

Scale of exhibition: 26000 square meters

Shanghai international shoe leather week:

The 100 anniversary celebration of Shanghai shoe industry leather exhibition and "famous brand shop" docking Exhibition

China retail chain shoe city general meeting and chain shoe City Summit Forum

China General Merchandise Industry Association directors summit and Summit Forum

Channel buyers special docking meeting

E-commerce Summit

Footwear industry leather CEO Summit

Seminar on merchandising and procurement (international buyers)

International shoe leather industry creative Salon

2012 "dream and fantasy" theme shoe industry leather fashion conference

Organization form

Sponsor: China Department Store Association special support unit: Ministry of Commerce of People's Republic of China

Special co organizer: China retail chain shoe city council

Organizer: Shanghai Baicheng Business Service Co., Ltd. Shanghai Zhong Bai Exhibition Service Co., Ltd.

Co organizer: Taiwan Resources International Co., Ltd., Guangdong Leather Goods Association

Three. Overview

"The 100th Shanghai shoe industry leather exhibition and" famous brand shop "docking exhibition converge on China's high-end department store channels, large and medium-sized retail chain shoe city, e-commerce platform, high-quality agents, franchisees, design and research institutes, etc., to establish a platform for exchanges between buyers and sellers to provide effective cooperation opportunities for Shanghai.

Strong efforts to boost domestic and foreign shoe leather brand to China's mainstream sales channels, and help enterprises to complete from "made in China" to "China created" a historic leap.

Four, core value

(1) deepening channels to achieve effective docking of zero supply

Medium and high-end department stores

The Chinese Department Store Association has been working under the leadership and support of the Ministry of Commerce. As a leader in the department store industry, every department has organized more than 1000 department stores in 31 provinces, autonomous regions and municipalities directly under the central government to discuss cooperation.

At the same time, the association also organized more than 60 groups including provincial and municipal department store associations, trade associations and cross regional department store associations to further participate in exhibitors, understand the needs of enterprises, and promote effective docking between regional department stores and exhibitors.

Large and medium-sized retail chain shoe city channel

The members of China retail chain shoe city council are mainly brand shoes and leather goods as the main business entities, and are another future "Suning Guo Mei" format independent of the department store system.

More than 500 professional spectators of chain shoe city are both channel merchants and agents. They are not only associated with brands, but also with brand enterprises.

Strong e-commerce channel

In recent years, e-commerce has sprung up and gradually matured, which has brought great opportunities to the retail market and is becoming one of the main driving forces for the development of retail industry.

The effective combination of e-commerce and traditional retail mode of shoes and leather goods enterprises will be the responsibility and obligation of Shanghai shoe industry leather goods exhibition.

Quality retailers channel

"Channel sinking and service terminal" has always been the top priority of the contractor Shanghai Baicheng Business Service Co., Ltd. through the hard work of 12 offices nationwide, nearly 10000 mature agents and franchisees have been effectively integrated to achieve efficient connection with exhibitors.

(two) strengthen research and development to form a creative platform for fashion industry.

Shanghai shoe leather exhibition will further research and design field, integrate domestic and foreign strength designers and R & D institutions, form a creative platform for fashion industry, serve domestic large and medium-sized shoes and leather brand enterprises, and promote research and development of grafting.

(three), other values

Maximize product promotion

Maximizing the effectiveness of brand publicity

Maximizing the scope of information exchange

Five, support the media:

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