CHIC2012 Converging Brand Strength: Creative Exhibition In The Ten Exhibition Area

Take "crossing" as the theme. CHIC 2012, we will focus on and plan the exhibition details combined with the concept of healthy low-carbon life. fashion Further improvement

Recently, we know that the CHIC2012 recruitment is coming to an end. The arrangement of exhibitors is in full swing. As the largest clothing and Accessories Fair in Asia, CHIC has entered a new stage of service value. Therefore, it will not blindly pursue the expansion of the exhibition area and the number of exhibitors. It will promote the brand communication and cooperation through the service, enhance the professionalization and humanization of the exhibition, and advocate a positive lifestyle. The theme of "crossing" will continue to combine the concept of healthy low-carbon life with CHIC2012, focus on and plan the details of the exhibition, and further enhance the fashion of the exhibition. Organizers of the relevant responsible person said, at present, the CHIC2012 ten exhibition area exhibition master plan has been determined, the exhibition area planning and related activities are also being perfected.

　　 Men's wear brand charm

Wise, humorous, handsome, free and easy, mature and steady, artistic temperament. The E1 Pavilion, which presents male charm at various angles, brings great surprises to the audience every year. On CHIC2012, the pavilion takes the theme of "you have me in CHIC20" as the theme to attract YOUNGOR. Chinese fir , Bosideng The market competitive brands such as red beans, seven wolves, Ray Tibor, Satchi, Alston, and star are involved in the gathering of the most powerful men's clothing brands and business casual brands in China. They show the achievements of China's men's clothing industry for 20 years.

　 Sportswear mix and feel

Mix and match tidal clothing together with classic leisure, interpretation of street personality style; dynamic cowboy hand in hand fashion movement, lead the new life style. 11000 of the leisure wear exhibition area is based on the theme of "freedom from me", which consists of 4 characteristics: "classic leisure area", "dynamic trend zone", "fashionable outdoor area", "fashion cowboy area". Gathering the most dynamic casual wear brands at home and abroad, displaying classic mainstream casual wear, introducing street fashion, cowboy and fashion outdoor brand to show the fashion attitude and lifestyle of the mainstream consumer groups in all directions. Metersbonwe, Mark Ed Faye, bin Bao, Wirancis, bin Nu, Dusty and other enterprises will participate in the exhibition, and in the exhibition area will also hold "local tide card vocalization" and "consultant business services" and other exciting activities.

Children's clothing area shows fashion innocence

　　CHIC2012，以“FLY WITH ME!飛越未來!”為主題，寓意兒童品牌的爆發(fā)式成長時代已經(jīng)到來的兒童生活館將繼續(xù)從時尚的角度切入，劃分八大特色專區(qū)，博士蛙、巴拉巴拉、派克蘭帝、瑪米瑪卡、紅黃藍、今童王、淘帝、小豬班納、朋庫一代、三六一度、安踏、七匹狼、貝貝王國、巴布豆、天線寶寶、三點水、1001夜、鉛筆俱樂部、摩登小姐、愛制造、甲蟲屋、久久、棣仔等120余個知名品牌參與其中，全方位展示海內外中高檔童裝、童鞋、青少年服裝、孕嬰裝及用品、玩具、文具等，迎合當下創(chuàng)意時尚風滲透進童裝及兒童用品領域的風潮，全面體現(xiàn)兒童健康、獨立、自主、自信的個性發(fā)展。

During the CHIC2012 period, the children's life hall will organize many theme activities such as the 2013 spring and summer children's wear fashion trend publishing and trend exchange meeting, children's art exhibition, dream merry go round, overseas children's wear collection and so on. We will also work with Constantine fashion planning group in Italy to explore the trend of children's wear.

　 Leather, fur and feather area display luxury

E3 Museum leather leather and feather exhibition area is 12500 square meters, which can accommodate more than 70 feather and leather fur brands. In order to echo the theme activities of CHIC 20th anniversary, the exhibition area will focus on "encounter" as a theme, focusing on the middle and high grade down and leather fur garments from home and abroad. Xinji, Haining and other industrial cluster brands will participate in the exhibition. Yuan long, SIM, Siqi home, Zhonghui, snow leopard, anti tryle, FAO, Gep, Dong Long, Dong Shang, long Ding Nagoya and other famous brands will participate in the industry. Taking CHIC 20th anniversary as an opportunity, Haining exhibition group is elaborately planning the "fashion Haining" series release show, with the help of CHIC platform to enhance the image and status of Haining leather industry in the entire garment industry.

During the exhibition, the trade and docking conference as one of the extension services of the E3 Pavilion will be held as scheduled. The audience can also enjoy a cross border photography exhibition named "encounter"; and the twenty year design change exhibition of fur that is deeply co operated with the world famous fur industry such as Copenhagen fur industry will show the concept of fur. Besides, the Chinese feather clothing and high-end feather down entrepreneurs luncheon will be held.

　　 Boutique Dress area passes through "decoration"

The trend of internationalization has made people's demand for fashion not only stay on clothing, but also start to pay attention to its collocation. Shoes, hats, bags, scarves and other accessories have long been a fashion industry. CHIC2012 takes you through beautiful and colorful "adornment" circles. There are fine jewelry ornaments, fashionable bags, handbags, flashy street shoes and hats, and spectators can linger in the boutique area, and fully absorb the huge fashion energy brought by dress products to human life.

CHIC2012, Han Palace ERON, S&A, Bangkok silver, blood Marie, WAY, VK, OLAI, TWICE and other international famous jewelry brands gathered. ROBERTO, RICC, Nicole LEE, PAXMA, VELAVDA, AVECELLE, MIUO, Transformers, haagendess, a&i, shield and other bags and handbags area brand dancing. SANTA BARBARA POLO & RACQUET CLUB, MOREHATS, Filma, N.F.S, expensive family, PUNK, DANDY and other scarf shoes and hat brands, and GUND, a few meters, SHEEPET, intimate friends and other home doll brands to show you the taste of life.

It is worth mentioning that the activities in the fine costumes area are wonderful. For example, the "20 year footprint exhibition of Chinese jewelry" will reflect the development process of Chinese jewelry in a static way. "Jewelry trend Salon" will discuss the trend of development in the future with the view of businessmen and authoritative personages. The "environmental protection ornament garden" will display students' design of environmental protection crafts, and jointly auction or donate them with charity. {page_break}

　 Designer Gallery builds dream stage

As consumer demand becomes more and more personalized, designer brand is gradually becoming mature. CHIC has given more attention and support to the designer brand, which is increasingly favored by the market. In 2012, the designer corridor with the theme of "crossing FIND NEW ENERGY" has a clear aim to do everything that can be done for the rise of Chinese designers. Here will organize designer works display, on-site clothing production process exhibition and designer salon and many other activities. Wu Xuewei, Wu Xuekai, Wu Haiyan, Qiu Zihao, Grace Chen, Li Ying Kai and other Chinese designers are the backbone of this group. Beijing Institute Of Fashion Technology, China Central Academy of Fine Arts, raffles, ESMOD and other well-known clothing institutions at home and abroad, to help design China. China Textile Network Design Institute, Guangzhou Jue Jue fashion design, China designers Union, France New Fashion International Organization, Shanghai design and trade center and other well-known institutions, a new boost in the design of cutting-edge.

　　 New value for women's wear area

In recent years, more and more overseas brands gradually regard CHIC as an important platform for brand channel development, and local brands are also not to be outdone. In CHIC2012, more than 80 women's wear brands will further strengthen the regional segmentation. With the theme of "Metamorphosis", the mainstream brands and cutting-edge brands on the market will transmit the new trend of women's clothing industry to the industry. At the same time, it will also lead the industry to re-examine the new value of women's clothing brand.

Shu Lang, Gao Tian, Yan Ling and other mature women's clothing brand will take advantage of the CHIC stage again, hoping to gain more gains on CHIC2012. FEXATA/, a fashion woman from Guangdong Weyers fashion limited, endorsed by SHE, the asian idol idol group, will participate in CHIC for the first time. The international trend Seeyourstory/ dress, as the largest exhibitors in the 2012 women's wear area, brings the surprise of MIX mix and match trend. COMME TOI/, such as the little ladies dress brand, such as "COMME TOI/", "dresis", "ASPOP/", "ASPOP/", "hello", "kitty" and so on, will deduce women's fashion of different styles, while cache cache, SUSIE/ Susie and other brands will fully deduce the idea of "parity and fast fashion".

The fashionable youth and leisure Women's wear area will display excellent brands such as Jack, Ou TIFF and WAN Cao, and the fashionable underwear brands, such as Han CAI and cat people, will conquer the hearts of beautiful women with the new fashion sense of naturalism, cultural connotation, functional design and so on. There will be excellent brands such as spring breeze and Satan in the cashmere area.

In the exhibition area, we will also carry out the theme of "traversing Metamorphosis". We invite the excellent women's clothing brands that grow together with CHIC to show the great achievements in the development process, and set up the communication space of "e-business" specially.

　 Quality improvement of overseas exhibition area

In 2012, RENA LANGE, Marc Cain, Sarah Pacini, Desigual, Moschino and other international famous brands came on stage. The Italy Fashion Association, which represents Italy's high-end fashion brand enterprises, has formally entered into cooperation with CHIC, bringing the excellent brands that participated in Milan fashion week. In addition, the exhibition on behalf of Italy's high-end brand designers "Milan WHITE", the top American fashion exhibition organization "ENK", the famous French Exhibition "WHO" S NEXT, and so on, all helped to CHIC. The German pavilion not only participated in the exhibition on a large scale, but also received strong support from the German government. Japan, South Korea, Preview in China and Hongkong will also continue to support CHIC, which will provide a high quality fashion exhibition for the audience.

In addition to the above nine exhibition areas, the fashion resources exhibition area, Xiamen Nanyang, Beijing Ji Qi, Shanghai Chuan FA, Pingyang Gao Ren and other hanger models, marketing and other software information categories; run Chi, Wei Hai, Wei Xing clothing accessories, etc., to provide one-stop service for exhibitors, but also escort the industry's technological level to enhance escort. Polymerization of upstream and downstream fashion resources to enhance the level of technology in the apparel industry.

　 "Release" is in touch with fashion pulse.

Based on international standards, the organizers, based on the needs and brand positioning of publishing enterprises, provide enterprises with choice of two different publishing venues, namely the CHIC2012 exhibition hall and the Crowne Plaza Hotel in Beijing. This new initiative can not only accommodate more than 20 shows, but also more rationally plan the performing functional areas and elaborate the stage effect of releasing venues. The organizers invited the famous design teams to plan their efforts, integrate the packaging inside and outside the venues, integrate the international popular elements in the layout and decoration, and strive to promote the effect and influence of the trade. At the same time, the audience can feel the perfect release effect and strong fashion pulse on the spot. Combined with practical experience, we offer a variety of package programs to provide more effective and practical services to meet the needs of different publishing enterprises. It is reported that the issue of remittance times is currently being scrambled by excellent brands. Nocchi, TAGLINE, MooMoo, Shu Lang, Yi Di Fei, HODOHOME, Daisy, 1001 nights, mixed brands, Pencil club, easyyoga, mice, V.SHOLIDAY, NATWRAL GIF, and other brands have been declared first.

　　 Forum, awards to build communication bridge

During the period of CHIC2012, the Eighth China clothing brand annual awards, the 2012 China clothing forum, the China clothing business forum series activities and other excellent activities for building a bridge of deep communication between Chinese clothing brands and consumers are in the process of preparation.

The eighth annual award of the Chinese clothing brand first put forward the concept of "annual brand". The award-winning brand of the Chinese clothing brand annual award is called the annual brand, and has set up a "special award" focusing on the upstream and downstream of China's clothing industry, promoting the awards, supporting awards, manufacturing awards, business awards and Beauty Awards. At present, the initial assessment is over, and the list of nominations for High-profile awards is about to be unveiled.

In the series of activities of China clothing business forum, the annual conference of China clothing distributors and retailers and the Chinese fashion buyer forum, with the theme of "buyer changing China", invited experts from Yao Xiaoyun, Shao Ligang, Zhou Tong, Japan's famous fast fashion brand executives, European fashion store purchasing executives, etc. to gather the practical wisdom of buyers in China, Japan and Europe. The first "China clothing e-commerce Summit Forum" invited the head of clothing brand, the person in charge of online brand electric business and the research expert of e-commerce. It provided reference and useful guidance for promoting the prosperity of e-commerce market and promoting the development of clothing e-commerce enterprises.

20th anniversary, remember happy activities

　　CHIC主辦方特別策劃二十周年系列活動，邀請各界人士共同參與——CHIC20周年畫冊將通過精彩畫面與您一起回顧那風起云涌的歲月，通過感人話語與您一起追思那不得不說的心情;2012年3月26日晚，在CHIC現(xiàn)場將舉辦隆重的生日Party，參與者將與CHIC共同感受精彩夜晚，銘記快樂;CHIC2012回顧展示連廊中，將甄選并攜手服裝時尚產業(yè)領軍品牌憶往昔崢嶸歲月，展現(xiàn)品牌輝煌盛景;另外，主辦方將以“風尚20年—CHIC與你共同的記憶”為主題，聯(lián)合知名媒體，針對二十年間影響著中國時尚及CHIC的設計師、攝影師、模特、企業(yè)家等人士進行評選，現(xiàn)場展商及觀眾可以在休息區(qū)小憩的同時，隨著CHIC的“講述”，一同穿越中國時尚及CHIC二十載成就之路;CHIC作為一年一度的時尚盛會，不斷向大家傳達著時尚的生活理念與前沿脈搏，而CHIC2012時尚生活體驗區(qū)仍將繼續(xù)在大家參展參觀之余 Experience the charm of fashion and the joy of life.