Shanshan Investing In Shanjing Wells To Build A Chinese Business Community

From traditional

Shanshan intends to build a Chinese business community, which is the first comprehensive and systematic construction of domestic enterprises.

On the top floor of the 31 floor of a tall building in Pudong, Zheng Yonggang sits in a small compartment, with a cup of tea and a person.

Zheng is 53 years old this year, but most people have a feeling that in the seesaw battle between ambition and years, the embarrassment will always be the latter.

The last time we had been in intensive production for nearly 3 years.

That time, the Shanshan Group and Japan's Itochu trading company "married", the latter from the waist to touch out 10 billion yen, take the former 28% stake.

Every time he appeared, Zheng Yonggang was a fan of the stars.

What else did he bring this time besides Shan Quan orlies?

The answer is already ready. That's why Shanshan intends to create the idea of a Chinese business community. This is the first time a domestic enterprise has put forward a comprehensive and systematic way to create a business community.

In recent years, the Chinese fir has been running smoothly.

Uncomfortable diversification

"Japan's comprehensive trading company has no entity, only investment, trade and various intermediary businesses, while Shanshan still operates two major entities, clothing and lithium battery materials.

In addition, there is a financial support from the consortium behind the Japanese comprehensive business, while Shan Shan has no direct bank support.

Zheng Yonggang admits that the company that she intends to build is different from the Japanese business community.

In fact, there are a large number of large enterprises that are similar to the business structure of Chinese fir in China. The most typical ones are Lenovo holdings, Lenovo, Lenovo investment and Hongyi investment, as well as financial and other diversified sectors.

Why did Shan Shan put forward the idea of the business community alone?

"Although people also know that you have not only made a suit, they have diversified, but we need a new pattern and image to tell you that the business community is first of all pluralistic, right?"

This sentence later came to Zheng Yonggang's heart.

Since 1999, Shan Shan has spent three years cutting off the manufacturing base and marketing network that painstakingly worked, and began to operate more than 20 kinds of world brands. At the same time, it entered into high-tech new energy sources, and set foot in financial investment, mining, international trade and so on.

At present, although diversification has benefited a lot from fir, the output value of garment industry has been greatly reduced in the total market, but the shadow of garment enterprises is always lingering.

This made Zheng Yonggang unhappy.

One thing Zheng Yonggang has always thought of.

Two years ago, someone introduced an old leader to Zheng Yonggang, saying that Zheng Yonggang was the owner of Shanshan. The old leader immediately held his hand and said, "Shan Shan ah, you know, your suit is doing really well! This thing has obviously stimulated Zheng Yonggang, so that at the media conference of the opening of Shanjing orlies, Zheng Yonggang repeats like Xiang Lin's wife." we are not only doing suits, but we are a diversified enterprise. "

A good time for expansion

Behind what is done and what is not done is the way of diversification.

In Zheng Yonggang's view, if we do not diversify, we must have two conditions: one is the core technology and the other is the core brand; the other is monopoly resources.

"Take clothing as an example. If it's not the best brand in the world, you can't specializes.

You see, in 35 years' time, like Metersbonwe, we must diversify because there is not enough growth.

In 1993 and 1994, there was no room for Chinese market suits to reach 37%.

So we must diversify.

Zheng Yonggang said that now is a good time for expansion.

In his view, now is the economic downturn, others have no money, it is their own low cost expansion, and so on the next round of economic boom again picked up, began to return the funds, and then wait for the economy to go down and then began to invest, "so we must go in the opposite direction, not in the right direction."

Now, Shan Shan has begun to launch again. What is the concrete? Zheng Yonggang is the ordinary person does not tell, because "when small, must not say, the competition is very intense now......"

When we get bigger, we have no problem.

How far is the diversification of Ningbo fir? A local entrepreneur told reporters that diversification should be based on the mode of the household. If the investment is in the form of authorization, it will be very clear. The director can look at the report and use it to control the capital. There is no difference in how many fields to invest. But if you run to be the general manager, "two or three more will not be enough. After all, the energy of the people is limited."

Wealth and scattered people gather

Now Zheng Yonggang has really become a treasurer. He will meet with friends every day and he will gather with the students from the Yangtze River business school to play golf and go around the world.

This makes it difficult for other entrepreneurs to work for more than 10 hours.

Zheng Yonggang said he could not do specific things. He used to be a garment manufacturer and would not make clothes. He used lithium battery materials as a tool. His expertise was good at making decisions and employing people, that is, using the most professional people in correct strategic decisions.

One of his "killer tools" is wealth gathering.

"I used to have 90% of the shares, now only 40%, a large number of shares are given to those professionals at a very low price, such as which boss you have to do, have this ability, I will give you 1 hundred million after two years.

This relationship is different. It turned out to be a part-time job, and now it's a master.

After he became a master, he played with his life.

Zheng Yonggang said, "small entrepreneurs focus on wealth, big entrepreneurs focus on their careers, and after making their careers, money can not be pushed away."

In the eyes of his subordinates, Zheng Yonggang is their backbone and will find him whenever he is in trouble.

A senior executive of a joint stock company told reporters that in 1999, Shanshan began to make lithium battery materials. The only carbon Research Institute in China was annexed, and so many scientists in China were working for Shanshan.

For a while, Zheng Yonggang ran for his wife and children in Pudong, buying a house, finding a job, and finding a school.

By now, many people's impression of fir clothing seems to remain in the 90s of last century.

In the 12 years, I was very excited when I mentioned the issue of clothing plate.

"This year, we have truly become the leading enterprises in China's apparel industry, but no one else knows.

We have upgraded the industry and already have more than 20 world brands. "

Perhaps behind the big brands that fashion people often talk about, they are the handwriting of Shan Shan.

This is what Zheng Yonggang is tired of arguing about and is willing to talk about the upcoming Ningbo center.

"This building will be the same as Shanghai Jinmao Tower, Shanghai world center, Shanghai Mansions, and it will enhance the whole city of Ningbo."