Corporate Advertising Should Abandon Low-Level Bombing.

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The dragon year CCTV Spring Festival Gala, known as "return to purity", has completely abolished countdown titles, calls, Congratulations, advertisements and implants.

Only those who have always been willing to make a big mistake may be frustrated.

All the TV commercials in the front foot have been stopped by the SARFT, and CCTV Spring Festival Gala has been turned off.

Less audience's most extensive advertising opportunities, "Chuai Qian" four look at the heart of a blank.

Quite a number of Chinese entrepreneurs have always smashed advertisements rather than advertising.

Some are money, but lack of creativity.

In the past spring and evening, it was disgusting to dress up the costumes of LOGO, take turns to sweep the bosses of the business owners, carry the advertising products, and repeat the name of the sponsor.

The audience is tucking up every year. CCTV is strong enough to consider God's feelings.

Advertising is communication, not low-level bombing.

To speak frankly, Heng Yuan Xiang's advertisement of the zodiac is straightforward and shaky. To narcissism, the Wahaha chief of the Spring Festival is not a little confident in the advertisement of Zong Qing, but no such advertisement without content, beauty, no content and no taste is not the heart of Chinese enterprises.

Only pay attention to quantity and quality, earn eyeballs, lose word of mouth, but still be satisfied.

The market of Chinese products is expanding rapidly, but the quality of Chinese product advertising has not been able to keep pace with the times.

In fact, whether it is the Spring Festival evening stage or the ordinary TV screen, for the audience, the number of advertisements is not a problem, nor is the distance between them. It is just a kind of intensive visual and audible noise, which is only contravene, mechanically and unskilled advertising.

Some netizens laughed out the number of "implanted ads" on the CCTV Spring Festival Gala this year.

Louis Liu's magic took an apple after biting it and was considered a free advertisement for the Apple Corp.

However, this does not affect the audience's interest in the program.

If the 3 men presided over the red scarf, which is a joy and fun, it is really a trick of Tencent.

The core of all is whether advertising can be pleasing or pleasing to the eye or resonate. With the smile of consumers, the brand connotation and product value will naturally enter into the hearts of the people.