Zegna To Be Listed

Zegna finally can't wait to go public. Do you want to be a consumer or an investor? In other words, buy stocks or buy products?

According to Ming Pao, Hongkong, Italy is famous for its luxury.

Similar to many famous brands in Italy, Ermenegildo Zegna is a family owned business. Now it is wholly owned by the Zegna family and has been handed over to the fourth generation of family members.

According to public information, Ermenegildo Zegna is mainly engaged in the design, production and sales of men's clothing brands. Currently, there are about 560 stores in the world, of which more than 300 are direct.

The fastest 2012 listing

Ermenegildo Zegna's listing in Hong Kong is closely related to the gradual increase in China's share of its revenues. According to the financial information disclosed by the company's website, China's regional revenue has increased substantially, and the annual sales revenue of Zegna has increased by more than 20% to 963 million euros (about HK $10 billion 274 million), with sales from China, Hongkong, Brazil, India and Russia as high as 40%. Net profit has increased by more than 3 times to 60 million euros (about 639 million Hong Kong dollars), while half of Ermenegildo Zegna's plans for opening up stores in 2011 are planned to be opened in New regions such as China and Vietnam.

According to sources in the investment banking circle, Ermenegildo Zegna has been planning to go public and raise funds to develop business in emerging markets. Although the atmosphere of global stock market is quiet in the second half of the year, Prada's response in Milan is very enthusiastic, and its listing value is much higher than that of some luxury brands listed in Hongkong or other European exchanges. Many famous brands that had already been interested in listing listed them as one of the main choices.

In fact, after L'OCCITANE, Prada and Samsonite landed in Hongkong, many overseas brands have been planned to be listed in Hong Kong. Among them, the US luxury brand Coach is coming to Hong Kong in the form of presentation at the end of 2011 because of no need to raise funds.

As for Japanese clothing retailer Baroque, although its brand line is more frequent, but according to the news, initially still hope to strive to go public before the end of the year.

As for Jimmy Choo, Ferrari and Ducati, the timetable for listing is still to be determined.

Legend Begins with fabric.

Zegna is a traditional family type.

In 1910, Hermitian Zegna opened its first factory in Italy, mainly designing and producing natural high quality textiles.

The fabric is the ancestor and soul of Zegna. As a successful top men's wear brand, it never gave up the production and development of high quality fabrics. This is not only the most important reason why Zegna men's clothing consistently keeps the classic classics, but also the original driving force that can always lead men's fashion.

Zegna's fabrics are not only self-contained, but also to the most fashionable fashion men's wear brands in the world.

In 2008, Tom Ford, the former GUCCI design director, launched his own senior men's custom brand, all of which comes from Zegna, the world's most advanced production technology.

The fabric of Zegna has become an indispensable part of men's fashion.

Zegna has started its clothing brand since the 60s of last century. Now it has Ermenegildo Zegna, sportswear (Zegna Sport), casual wear (Z Zegna), and custom made suit (Made to Measure) brand line products.

Through the acquisition, joint venture, authorization and other means, we extend the brand in leather, footwear, perfume, glasses, underwear and other series.

At the same time, Zegna is also developing to the road of multi brand operation.

In July 1999, Zegna Group acquired Agnona, the world's most famous clothing brand for men and women, which is made of rare and precious natural fibers.

In 2007, Zegna Asia Trading (Shanghai) Co., Ltd. wholly acquired the Piombo, the Italy senior men's wear brand, which landed in China in 2005.

After merging, the operation system of Zegna and the park will retain their independence.

Zegna integrated the operation of raw materials, fabrics and garments, which is the foundation for ensuring its superior quality and competitive advantage.

Zegna can easily carry out flexible production from all aspects of raw materials, textiles, clothing and sales.

At the same time, 70% of clothing sales are from their own stores, so that the core value of the brand can be easily controlled and promoted.

Zegna's sales are divided into two channels: Group direct management and agent franchise.

As a large group, Direct stores are the most effective and direct way of management. However, due to the special policies of some countries and regions, franchising has to be taken in advance.

In addition, to enter an emerging market, agents can often help find suitable store locations, and are more familiar with local regulations, business and tax policies.

But if an agent can't reach Zegna,

Product line to be expanded

In April 2008, Zegna opened its first flagship store in St Paul, Brazil.

The store is not only an important part of Zegna's global development strategy, but also a pillar role of Zegna in Brazil and Latin America.

Zegna's spring and summer advertisements in 2009 were photographed in Jaipur, the capital of Rajasthan, India, with the reputation of "pink city", thus becoming the first men's clothing brand that has the opportunity to shoot international advertisements in India. (Jaipur)

In October 2009, Zegna became the first Italy men's wear brand in Ulan Bator, Mongolia.

The opening of the flagship store in Mongolia is also part of the group expansion plan.

Zegna entered the first global concept store in the mainland of China and entered Shanghai's Huaihai middle road's Li Bao Plaza, and opened the door before the opening of World Expo, Shanghai.

This is Zegna's fifth concept store in collaboration with architect Peter Marino after Milan, New York, Shinjuku and Hongkong.

Zegna believes that as a higher brand loyalty, it should expand the international market in crisis.

In Asia, Zegna risk-taking a new store on the decline of retail sales in Japan, reflecting Italians' recognition and expectation of the export market.

Zegna is not satisfied with opening new stores in Tokyo and Hongkong, but instead focuses on the mainland with greater market potential.

In 2009, Zegna's sales in China, India and Brazil increased by 30% to make up for its declining trend in the US, Japan and Spain.

In addition, the brand quickly expanded to Australia and Latin America, which is not very developed in the luxury industry, to make up for the loss of traditional markets.

At the same time, the company is also seeking to expand the less developed areas of other luxury goods that men crave for more high-end clothing, including Egypt, Morocco and India. Africa will also become a new position for luxury goods.

These visionary initiatives hope to revive the century old brand from the recession in 2010.

Zegna brand is the world's top.