Textile And Clothing Industry: Seeking New Path For Professional Market Development

China

Looking ahead, the market will be pformed from a single trading platform to an integrated platform that integrates brand building, information exchange, trade negotiations, e-commerce and fashion trend publishing. Through the innovation of business models and the integration of diversified resources, all the professionals in the professional market will be established.

Repositioning and strengthening functions

"The professional market needs to strengthen the brand concept from three aspects. One is the brand of the enterprise, the other is the brand of the channel, the third is the brand of the professional market, and the second is to build the brand.

We usually pay more attention to brand building, and for the clothing market, brand building and brand building are equally important.

Zhang Li, vice president of China Textile Industry Association, pointed out that the construction of channel brand needs to make good use of the "congenital advantage".

The brand that grows from the clothing specialized market, "natural" is created by the joint efforts of industry and commerce. There is no problem of "entering the store" and has the advantageous channel advantage.

At present, some channel brands have begun to extend to the front of the industrial chain with their own advantages. This is a good momentum and a powerful attempt to build channel brands.

In terms of market brand building, many garment professional markets have strong strength after years of development. When creating market brands, we must first pay attention to the general trend of industrial development. Secondly, we should seriously consider the market positioning from the actual situation. Third, we need to change the old concept of specialized market, talk about honesty and quality, and change the impression that consumers are resistant to "fake goods" for professional market products.

Zhang Li said that the clothing specialized market is pregnant with China's large number of supplier brands, that is, China's growth brand, accelerating the cultivation of a number of independent competitive textile and garment brands with international competitiveness and forming resultant force, which is conducive not only to the sound development of the brand itself, but also to the Chinese textile and garment industry to form their own discourse power in the world industrial system, so as to accelerate China's development from a textile nation to a textile power.

With the rapid development of urbanization, the location of many specialized markets has gradually become the center of the city, and the specialized market will be faced with the problem of demolition and replacement. Therefore, we must take precautions in the aspect of sustainable development. At the same time, in the process of pformation and development, the specialized market needs to develop reliable and matching logistics system, so that the development of the specialized market is not restricted and restricted by logistics.

Qian Jin, vice president of the circulation branch of the China Textile Industry Association and President of the textile and clothing weekly magazine, said how to help businesses pform from self-employed enterprises to enterprises. First of all, they must cultivate their independent research and development capabilities. Secondly, merchants have good channel advantages in the process of pformation. It is not difficult for businessmen to pform from individual operation to brand operation of the company. In this process, circulation clubs will strengthen guidance and cultivation.

Professional market needs upgrading

"There is no shortage of specialized market in China now. What is lacking is large wholesalers. The core of the innovation of industrial distribution system in the new era is to promote the pformation of powerful individual proprietors to corporatization, commercialization and corporatization.

The wholesale market should increase the market concentration of individual businesses and stall operators, and create conditions for cultivating large economic entities.

Song Ze, a researcher, Professor, doctoral supervisor and director of Circulation Industry Research Institute of the Institute of Finance and trade economics, Chinese Academy of Social Sciences, stressed that the first thing for the professional market is to consolidate the micro foundation.

The micro foundation of wholesale market is businessmen. If businessmen do little, others will be affected.

With the advent of information and networking era, the wholesale industry is facing severe challenges. Small and medium-sized enterprises are facing closure. Large enterprises are faced with restructuring and listing. The traditional wholesale market will be less and less. The clothing professional market will enter the era of cross-border and Mashup, rather than a single channel era.

Hu Baogang, chairman of the Beijing Creative Management Consultancy Co., Ltd., said: "dual-mode Intelligent Cloud terminal" is the future development direction of the professional market. The dual mode is mainly the reverse integration of industrialization and the digital trade of the network. The future market must be intelligent, and the products sold must be in line with the market demand. At the same time, numerous theme markets will be concentrated on a "cloud" to form a centralized reaction, so precise positioning is very critical.

The core of precision positioning is to elongate the industrial chain, then widen it and make it thicker and become a three-dimensional industrial chain, so that the industry can really do better.

From the perspective of reverse integration of industrial chain, the future industrial chain will pform from push supply chain to pull chain, thus promoting brand building.

Push supply chain is a stock industry chain, and pull type procurement chain is brand industry chain. Just as fan Kai Cheng and some group buying websites, how to build brand terminals and search rankings will become important aspects for enterprises to consider. This means that the coming of new era, that is, the combination of retail, king, retail terminals and wholesale channels will change the status of the whole wholesale market, and the business mode of specialized market will also happen from selling goods to selling services, from selling shops to selling platforms, from commerce to network trade, and finally realizing the pformation of network trade.

"I think the professional market needs to solve three problems. The first is how the e-commerce in the professional market can make the shopping mall more valuable. Second, how to make the shops share the network digitally and share the cloud terminal. The third is to enable merchants to realize the flow support in the commodity paction process, and to earn the corresponding profits is the essence of our professional market e-commerce."

Hu Baogang pointed out.

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Special and different markets

After eight years of development, Baima company has made important exploration and attempt in the cultivation and construction of clothing brand.

The initial business mode of the white horse market is the "stall" operation. The market rents the shops to individual businesses, collecting rents every month, and does not set any conditions for the merchants to enter the market. The strength of the merchants absorbed is quite different, which is not conducive to the development of their own brand.

Lai Qiushou, chairman of Guangzhou white horse clothing market, said: "the company has set up a" dealer access standard ".

Before the introduction of distributors, the market arranges professionals to conduct brand evaluation on the spot, and the distributors should be introduced through relevant assessments, as long as they are conducive to the development of the white horse brand.

The Anhui white horse market was established by introducing and drawing on the brand development model of Guangzhou Baima market.

Since its opening in October 18, 2004, Anhui has achieved a breakthrough from no professional market to Hefei's 200 thousand square meter professional market cluster. Last year, the volume of pactions exceeded 12 billion yuan, and the number of employment exceeded 60 thousand.

Facing the future development, Ye Liang, director of the Anhui apparel Street Working Committee, said: "the key to the next step of Anhui market pformation is to seize the time and domestic market clusters.

From the perspective of investment, I think the total market area of the coastal areas is nearly saturated, and there will be more room for future development in the central and western regions. In the future, the circulation committee will not only study this piece theoretically, but also intensify efforts to promote the communication and cooperation between the brotherhood cities and the market, integrate the resources of the industry, and promote the healthy and rapid development of China's textile and garment market.

"The ultimate goal of management is service, so management is the foundation."

Ye Tianyi, vice president of the Zhuzhou Market Management Bureau of Zhuzhou, pointed out that the normative management standard of the professional market should be further improved, and I hope that the circulation branch can assist in formulating this standard.

The development layout and future road of each place may not be so complete in their own perspective. Therefore, we hope that the circulation branch will give guidance to the professional market in all parts of the country and the layout of industry and commerce.