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    YOUNGOR'S Largest Flagship Store In The World Has Invested 450 Million Yuan &Nbsp In Hangzhou, And Its Five Major Brands Are Entering.

    2012/2/15 17:12:00 113

    Flagship Investment Brand

    YOUNGOR's largest flagship store in the world has recently opened up in Hangzhou's most prosperous Yanan road golden section. Leaders from Hangzhou vice mayor Zhang Jianting, YOUNGOR Group Chairman Li Rucheng and other leaders attended the opening ceremony.

    Grand ceremony


    According to the introduction, the flagship store in Yanan Road, Hangzhou, has a floor area of more than 10 thousand square meters and a total investment of 450 million yuan. It is built by YOUNGOR as a "brand carrier". Its construction has also officially opened the operation era of YOUNGOR clothing brand "big store mode" in the YOUNGOR.

    YOUNGOR's five brands, YOUNGOR, MAYOR, GY, Hart Schaffner Marx (Hart Marx), HANP (hemp family), are all settled in the new European style, showing YOUNGOR's multi brand style and satisfying customers' diverse consumption demands.


    European style dress up Wulin business circle


    The flagship store of Hangzhou Yanan road is the best display of YOUNGOR brand image. The whole building of this shop is of European style, and Rome arch and air archway highlight the YOUNGOR fashion and high-end brand position.

    The opening of YOUNGOR flagship flagship store also shows the connotations and qualities of the combination of Chinese and western. Its unique form and elegant style add a bright color to Wulin business circle Golden Triangle.

    Scenery

    Line.


    "The flagship store mainly expresses an experiential marketing way," the head of YOUNGOR Hangzhou said.

    The exhibition of the scene shows the brand characteristics in a more intuitive way. The store image, goods display and theme style make the customers clear about the five brand styles.


    YOUNGOR's five brands have their own distinct brand positioning and outstanding product styles: the main brand YOUNGOR highlights the functionality; the high-end brand MAYOR aims to build a custom-made brand in China with a low-key luxury; GY brand builds the conceptual world of young people in fashion style; Hart Schaffner Marx takes the theme of changeable freedom as the theme; HANP exhibits natural health and great artistic quality.

    Follow the fashion expression of different brands and different natural disposition, further decorate style.

    deduction

    The distinctive personality of the brand.


    Big store mode aims at international brand.


    In recent years, YOUNGOR has been pforming itself from manufacturing enterprises to brand operated enterprises by building brand matrix and so on. In the process of brand diversification, relying on design innovation and industrial innovation gradually seize the opportunity of brand internationalization.


    As the main brand YOUNGOR, we strive to create a high quality and high style men's wear model in design and technology. The business, leisure, wedding and travel series have extended the main line of high-tech and new materials.

    YOUNGOR studio has been developing international cooperation and has been preparing to set up a design center in Milan, Italy.

    Another high-end green brand of YOUNGOR, HANP, uses the original intellectual property of hemp fiber fabric, which has the functions of moisture absorption, breathability, deodorization, bacteriostasis and radiation resistance. It also makes people who love life and pursue natural things close to nature and feel natural.


    The operation of big shop mode has further promoted YOUNGOR.

    brand

    The image has become a microcosm of the development of YOUNGOR's innovation and creativity, and has also accomplished another self pcendence on the road of creating an international brand.

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