PEAK'S Global Flagship Shop Hollywood Opens &Nbsp; Lays The Foundation For The Internationalization Of The Market

Beijing time February 17th, two

Losangeles February 16th, the Chinese sports brand "PEAK" flagship store opened in Melrose street, West Hollywood, Losangeles, and officially entered the world's largest sporting goods.

Su Shulin, deputy secretary of the Fujian provincial Party committee and governor of the United States, and Carter West, director of NBA international business development, are cutting the ribbon with the PEAK group CEO Xu Zhihua and general manager of PEAK American branch, Su Jia.

Taking PEAK as the example of China's brand diplomacy, Fujian will increase its support in the future to help PEAK speed up its internationalization.

NBA Carter, director of international business development, also strongly supports PEAK's internationalization strategy.

"I hope that PEAK and NBA will bring basketball and basketball products to more countries and regions around the world."

West Phu said.

NBA Miami heat (micro-blog) team also announced today's strategic cooperation with PEAK. Stephen Weber, vice president of marketing of Miami thermal marketing, said: "PEAK brand has a dominant force in the sporting goods market, and the heat is one of the best teams in NBA.

We are willing to forge a strong alliance with PEAK to better serve the fans and consumers. "

PEAK, a sports brand with basketball as its core brand DNA, has further strengthened its deep cooperation with NBA, FIBA, WTA and other top international competition agencies after listing in Hongkong. It has achieved brand internationalization and capital internationalization, and has laid a solid foundation for today's market internationalization strategy.

"Opening stores in the United States is not a whim but a careful planning."

PEAK CEO Xu Zhihua said that in order to better develop the US market, PEAK set up PEAK research and design center and PEAK American branch in Losangeles, USA in 2010 and 2011 respectively. After more than a year's preparations by the US branch, and employing a well-known third party research company, the company conducted a thorough investigation and analysis of the US market and consumer preferences, and finally achieved the goal of opening a store.

In December 16th last year, another theme store of PEAK's basketball concept opened in the two floor of West field mall, karfe city.

After 8 years of cooperation and communication with NBA, PEAK now has 15 endorsement stars such as Battier, Mcgee and lorry in NBA, as well as the venue billboards distributed in various NBA venues, and has formed a strategic partnership with the Miami heat and Houston rockets.

This series of combination marketing has made PEAK gradually become a well-known international sports brand in the United States.

It is reported that apart from two stores located in Losangeles, a number of well-known American sportswear and shoe chain dealers also expressed the desire to distribute PEAK products. At present, the two sides are further negotiating.

Setting up shop in the United States is a milestone for PEAK to open up the market internationalization.

"Our goal is to make PEAK the first Chinese sports brand to truly integrate into the US market through localized design and marketing."

PEAK CEO Xu Zhihua said, we also hope that the United States will penetrate into the wider international market with the help of the powerful radiation capability of the United States in the global market, so that PEAK can become a truly international brand and become a truly "Chinese brand diplomacy model".

Peak Sport Products Co Limited ("PEAK sports" or "our company") is China's leading sporting goods brand enterprise, mainly engaged in the design, manufacture and distribution of PEAK brand sports products, including footwear, clothing and accessories.

As one of the forerunners of China's sporting goods market, the chairman of PEAK sports began engaging in footwear product foundry in 1988, and founded PEAK brand in 1991.

The company was officially listed on the main board of Hongkong stock exchange in September 29, 2009 (Stock Code: 1968.HK).

PEAK sports has an effective and extensive sales network in China. Its authorized retail outlets are located in China's first tier, second tier and three tier cities.

These retail outlets are owned and operated by their distributors or retail outlets operators.

In December 31, 2011, the number of authorized retail outlets in China has reached 7806, and its products have been exported to over 70 countries.

During the first half of 2011, sales revenue from the Chinese market and overseas markets accounted for about 89.7% and 10.3% of the total sales revenue of the first half of 2011, respectively.

Through cooperation with a number of well-known international promotional partners and the introduction of sporting goods with excellent performance and function, the company has made PEAK an international and professional brand.

Our partners in the company include the US professional basketball league (NBA), the International Basketball Federation (FIBA), the international women's Tennis Association (WTA) and the Stankovic cup intercontinental basketball tournament.