Chia Tai Opens The Era Of New Fashion Brand Marketing

　　 brand Guo Jingqing made every effort to build. "Zhengda brand positioning" fashion Life leader is a gene with "Youth" as the brand. He believes that the new fashion lifestyle is becoming a popular subdivision in the footwear industry. The reason is very simple. On the one hand, with the awakening of self-consciousness, individuality has become the mainstream value of Chinese society, making the boundary between professional sports and fashion leisure more and more blurred. On the other hand, Nike has become a new type of society. Adidas The professional sports group formed by the professional sports group and the fashion sports column composed by kappa and Puma are very airtight.

As a result, Zhengda Company highlights the international fashion elements from the forefront of international fashion and creativity. An international spokesperson strategy was adopted to recruit the new generation idols of Korea and Chung Geun-hee, the queen of Asia. In 2010, Zhengda launched the brand new English logo ZEGDA in a comprehensive and in-depth way.

At the same time, Guo Jingqing has a clear mind: "rich two generations" often have higher education than their fathers, but lacking the experience and experience of their fathers, this has also become a fatal injury to run private enterprises. He is also aware of this and has been working hard to make up for defects and create new fashion brands.

"Not only to create wealth, but also to learn to share wealth with employees and society." Guo Jingqing told me that compared with their parents, their generation is more open and willing to share, so that enterprises can easily gather talents from all over the world.

Beginning in 2010, under the leadership of Guo Jingqing, Zhengda is integrating the power of many parties, employing the international brand think tank team, combing the brand core for the company, inviting domestic and foreign first-line companies to help brand communication, space creation and digital marketing; combining with the internationally renowned design team, adding more international fashion elements to product design, maximizing the product's charm of new fashion life, achieving strategic cooperation with well-known domestic suppliers, creating the first production supply chain, making full value chain integration, and realizing the multi-party supply pattern. In 2011, Zhengda Company and Peking University vertical and horizontal Management Co., Ltd. reached a strategic cooperation. Zhengda Company has reached strategic cooperation with the material Institute of Xiamen University, and has become the practice base of Xiamen University Material Institute. The two sides will work together to promote the research of international shoes and clothing materials. Zhengda Company provides the best quality learning platform and sufficient funds for its research. The Xiamen University School of materials also conveyed relevant talents to Zhengda Company and provided corresponding research results.

Integration of global resources for our own use, so that Zhengda successfully transformed. Since Guo Jingqing became general manager, with his unique market vision, after years of efforts to innovate and develop, the company has won the honor of "China famous trademark", "Asian brand 500 strong Award", "domestic market share of 50 strong", "national inspection free products", "the first batch of honest enterprises in the whole country", "designated units of Chinese famous and excellent products", and "advanced township enterprises in Fujian". Chia Tai has achieved leaping development in his hands and has become one of the most potential leisure apparel brands in China.

"When intellectual property is increasingly becoming the key to enhance the core competitiveness of enterprises, companies committed to internationalize national brands should clearly realize that only with independent intellectual property rights can enterprises effectively protect themselves and enhance their market competitiveness." This concept from Chairman Guo Tingzhi to Guo Jingqing, completed a very good inheritance and promotion in Zhengda enterprise, which has become a strong driving force for the rapid development of Zhengda. The company has set up a technical center led by Dr. Huang Zhenji, head of the Asia Pacific regional group, the former Global Footwear Group of DuPont Co. It has tackled technical difficulties, jumped up the technological research and development strength, and maintained the high competitiveness of products, so as to win a number of patent technologies and honors including the "Fujian science and Technology Award" in 2006, and has been rated as one of the 8 enterprises' technology centers in Fujian. In January 2008, Chia Tai and the Fujian Light Industry Research Institute established a provincial R & D center.

However, for the "two generation", inheritance is not enough, and promotion is particularly important. On this point, Guo Jingqing's achievements are very gratifying to his father. Guo Jingqing not only inherited the attention of enterprises to R & D and development of technology, but also made great breakthroughs with the times. In 2010, the enterprise won the first "national environmental labeling certification". The "swing shoes" with the concept of "health" and "shaping the body" also made great achievements in the consumer market. Today, Zhengda has six patents, including high elasticity, strong shock absorption, antistatic, super skid resistance, air fragrance and P, P degradation and environmental protection, and its environmental protection materials are highly recognized by China Leather Association. Through expert group identification, they declare 46 patents from the United States, Russia, the European Union and South Africa.

A false horse is not a good foot, but a thousand li. A gentleman is not born differently, but he is good at things. It is with professional people doing professional things that Zhengda Company can surpass the industry level in all aspects.

In the future, Guo Jingqing said very bravely: "as the two generation successor of the enterprise, I am confident that under the trend of globalization, we will build an open business platform to make the Zhengda brand bigger and better, and become a new fashion life brand that makes the Chinese proud."