Shoe Business Electricity Supplier Test Water O2O&Nbsp; Play Online And Offline Brand

With the fever of group buying, O2O We have entered the line of vision. This "online offline" marketing mode has made the connection between information and physical objects, online and offline become more and more close, so that e-commerce has entered a new stage.

In addition to group buying website, in shoes and clothing industry , Seven wolves The first test of water O2O, the ultimate goal of the "O2O" linkage of the "5 Trilogy".

In the 5 trilogy, the first piece is " brand "Electronic commerce", from 2009, the seven wolves who tried the water passed smoothly. Next is the "network distributor portal", that is, the network distributor management platform construction. Based on Lining's distribution experience, the seven wolves have implemented the "Legion system" and established an orderly and controllable distribution system.

The third trilogy is based on the online trading platform. Under the futures terminal management system, there are inevitably some sales errors in every entity store, and the phenomenon of replenishment or cargo loading is common. Through this platform, offline dealers can issue redundant items in time.

The seven wolves hope that the platform will gradually complete the functions of referee and scheduling. Offline distributors' inventory information is released to the Internet, which helps them to get through the commodity trading platform and gradually make the dealers below the line become the main source of application. In the past, the eco dominated by direct shops will gradually withdraw from the industry and work together under the same line. In this process, through the control of the background system, we can also standardize the price system.

The last two episodes will be developed in the next two years. Among them, the fourth episode is "CRM brand ecological system", which mainly completes the online membership database. By opening up the membership system and coordinating the headquarters integration mechanism, we can subsidize the scores on the offline line.

In this link, it is more important to complete the development of social media. Seven wolves electric business person in charge said, e-commerce community is the future trend, now all kinds of socialization way may become a new model in the future, "when buying clothes, clockwork micro-blog, maybe netizens will give you advice which is better." Moreover, feedback from commodities will melt into large communities and make all kinds of evaluations more authentic.

The ultimate goal is to achieve "O2O" online and offline linkage, which is the ultimate goal of traditional enterprises to do e-commerce. Physical shops and online stores complement each other and extend the richness of physical stores with the Internet. Because the integration is interworking, it ensures the convenience and rights and interests of the offline, and improves the user experience. Online membership privileges can also be implemented online, enabling customers to enjoy the same services both offline and offline.

The integration of online and offline is the trend of the times. The emergence of O2O conforms to this trend. So, back to the title question: can shoe companies be O2O?

It should be said that a considerable number of shoe enterprises can do this. The core of O2O lies in online and offline interaction. Most of the brand shoe enterprises have already opened their official website, official flagship stores or other forms of e-commerce. The channels and windows on the Internet have been cleared up. The offline channels need not be mentioned. After years of deep ploughing, there must be quite a lot of resources in hand.

Of course, the profit sharing problem between agents and distributors may be involved in the implementation. But we should also see the great resultant force generated after the linkage between online and offline. Not only the "stock curse" that plagued the whole industry can be removed, but also every transaction can be tracked, which will greatly improve the accuracy and marketability of product development.

The positive interaction between online and offline may become a problem that policymakers must face. Otherwise, I am afraid that I will turn around in the strange circle after "one recruit, recruit and recruit", and when the opponent establishes absolute superiority, he will leave himself with the background of being sad when he is out. {page_break}

　 Links:

1, what is O2O?

The core of O2O is Online To Offline. Its core is to push messages from offline stores to Internet users by discounting, providing information and services, so that they can be brought to the real stores. Consumers will pay for goods and services online under the purchase line, and then enjoy services under the line.

The difference between O2O and B2C and C2C is that B2C and C2C are online payment, and the purchased goods will be stuffed into the box and sent to the user through the logistics company. O2O is the online payment, the purchase of goods and services under the line, and then the enjoyment of services on the line.

　 2, O2O pairs Shoe enterprises Role

A, can get more publicity and exhibition opportunities, attract more new customers to shop consumption.

B, promotion effect can be checked, every transaction can be tracked.

C, master user data, greatly enhance the maintenance and marketing effect of old customers.

D, through communication with users, dispel doubts, better understand user psychology;

E, through online effective booking, etc., arrange business rationally and save costs.

F, to stimulate new products, new stores consumption faster.

G, reducing the dependence of offline entities on the booming business of gold lots, greatly reducing rental expenditure.