How Can Emma Build The Core Competitiveness Of Cashmere Products?

When many companies are involved in new industries, Huzhou is located in Zhili Town, Wuxing district. Emma cashmere dress The limited company plans to invest 100 million yuan to enter. Cashmere Products Industry. What is even more surprising is that the whole project has been allocated to trial production for 11 months. In this regard, Jiang Guoping, chairman of the company, explained its business philosophy: "doing well is better than doing", and the innovation of the pattern can also be a strong and big business.

In the standard workshop of Zhili Industrial Park, at the production site of Emma cashmere project, a computerized flat knitting machine was neatly arranged in the workshop on the first floor, and the machine was weaving the yarn into cloth on the left and right side. "This process is called" weave ", that is, the mixture of blended yarn and cashmere is used as the next process. A staff member said.

These computerized flat knitting machines are German imported "STOLL" equipment, representing the international advanced level. "40 computer flat knitting machines invested about 16000000 yuan," the company official said.

The two floor of the factory is being renovated. "As an administrative and exhibition area, including product design, production management, finance and product display." Jiang Guoping said it is expected to be put into operation by the end of this month.

This is the Emma cashmere project with a total investment of 100 million yuan. The project was launched in April last year, and in March this year, its matching project, Huzhou dwarf dress Co., Ltd. has been put into trial production. By June this year, Emma cashmere was also put into production. Up to now, the project has invested more than 8000 yuan. "Now the company's production and sales situation is gradually normalized, but the company is still mainly OEM, including GXG and other famous brands." The company responsible person said that the company plans to gradually spanition to create "Boli" independent brand, is now doing some preliminary work, including attracting designers, building websites and so on.

Q: why do companies invest heavily? Cashmere Products Industry?

A: at the beginning, we also tried to get involved in new industries, but we had no foundation for other industries, and entered a completely unfamiliar industry. We felt that the risks were even higher. For the cashmere industry, we were familiar with the development prospects, market fluctuations, raw materials and product sales, and so on. We felt it easier to grasp the direction of enterprise development.

Q: engage in Enterprises of cashmere products Many, how can Emma build its core competitiveness?

A: innovation is not limited to technology. Business models can also be innovating. Zhili town is a famous clothing town in the country, and its cashmere products are also well-known throughout the country. According to our analysis, there are mainly two types of cashmere products enterprises in Zhili Town, including the main brand manufacturers, such as J. Bei, MI Huang, Paro and other enterprises, followed by the OEM processing enterprises represented by Da Chao knitting enterprises. And we hope to find another way out of a professional production of children's cashmere sweater. This is not only the first one in Zhili Town, but also the core competitiveness of enterprises in the dislocation competition.

Q: from an industrial point of view, you think Cashmere products industry What are the prospects for development?

A: not only is the cashmere products industry, but the entire garment industry is an industry that never goes out of date. In the past two years, the development situation is particularly good. The cashmere production capacity of Zhili town is growing rapidly. Therefore, after we have identified the project, we will push forward the project with the fastest speed and strive to start production as soon as possible, so as to catch this round of business opportunities. In addition, cashmere products also belong to the special textile industry in Huzhou. Especially in Zhili Town, Huzhou has a good industrial foundation, which is also beneficial to the development of the whole industry.

Q: how can the whole project be put into trial production in 11 months?

A: when we started the project, we also considered building our own factory buildings, but we wanted to collect land, build up, build, and so on. At least two or three years ago, we would miss the rising trend of the industry. So we decided to buy the standard factory directly, so that the enterprises could be put into production as soon as the equipment, personnel and so on. Since April last year, the factory has been renovated and imported equipment, so by March this year, the supporting projects have entered trial production. At present, the company's production and sales situation is good. It is because it has caught the rising period of the industry. At present, the company has more than 2000 garments per day, and its annual sales volume can reach 500 thousand.

Q: why do we implement the two projects of dwarf and Emma at the same time?

Answer: the dwarf actually is. emma In the matching project, the dwarf is located in children's clothing, while Emma is located in the adult clothing from 25 to 40 years old. The production facilities of the two items are the same. We are familiar with children's clothing, but we are not familiar with cashmere adult clothing. From design, production to sales, etc., we need an adjustment period. The implementation of dwarf project can familiarise enterprises with the whole production process. In addition, Emma is still mainly OEM, which is also an expedient measure for us to pass the adjustment period.

Q: what are the plans for the future development of enterprises?

Answer: our planning enterprise will be "three pronged", namely "dwarf" Cashmere children's clothing, "Boli" independent brand cashmere adult clothing, OEM cashmere adult wear. At present, apart from "Boli" independent brand has not started, the other two have been on the right track, next year will also start their own brand. It is estimated that the sales of the dwarf dress will reach 30 million yuan this year. Emma cashmere can achieve sales income of 20 million yuan. Next year, the sales income of the dwarfs will reach 60 million yuan, and Emma will reach 70 million yuan. In addition, the standard plant is still in spanition, and the company plans to build its own production base in the next 3 to 5 years.

Cashmere products are one of the subdivided industries of Huzhou's characteristic textile industry. According to the upgrading and upgrading planning of Huzhou's characteristic textile industry (2009 to 2015), Huzhou will strive to build a brand base of cashmere products in the future, and the total output value of industrial products above Designated Size will reach 5 billion yuan in 2012.